{"id":1149757,"url":"https://alion.io/job/yerba-madre-creative-director","title":"Creative Director","company":{"id":694241,"name":"Yerba Madre","domain":"yerbamadre.com","url":"https://alion.io/company/yerbamadre","size_band":"1-10","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Oakland, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":157000,"max":205000,"currency":"USD","period":"year","gross":null,"usd_annual":205000},"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-23T16:43:21Z","employer_posted_date":"2026-09-28","last_verified_at":"2026-11-10T22:30:47Z","board_verified":true,"closed_at":null,"days_open":48,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":48},"description":"At Yerba Madre, we’re more than a beverage company-we’re a movement inspired to help people Come to Life. Rooted in the sacred energy of yerba mate, a magical drink like no other, our products are designed to make you feel not just awake, but truly alive. Through a regenerative, circular business model-from sip to seed to shelf-we turn fans into agents of change who give back more than they take. By honoring yerba mate culture, strengthening communities, and restoring the Atlantic Forest, we create a positive impact on both people and planet. \nAs a company, our core values and fundamental beliefs are guided by these four principles that shape how our company operates: \nAlive with Energy: We bring vitality to everything we do \nBrave the Unknown: We lead with conviction and unafraid to disrupt \nSacred Service: We lead with care and serve from the heart \nResilient Roots: We grow stronger together a help others do the same \nIf this resonates with you, we invite you to Come to Life with us. \nYerba Madre is the leading yerba mate brand in the United States. A beverage with centuries of cultural history, rooted in the Atlantic Forest and built for the people who move through life with intention. We are entering a pivotal chapter. The brand strategy is set. The creative platform is defined. Now we need someone to make it live and breathe on social every single day.\nThe Creative Director is the brand's creative conscience. You are the guardian of the visual identity across every consumer touchpoint- social, packaging, point of sale, seeding kits, campaigns, digital assets, and everything in between. When someone picks up a can, sees a post, opens a kit, or walks past a display, that's our work. This is a creative leadership role for someone who understands that great creative is a business tool, one that drives trial, builds memory, and translates into measurable growth. You can defend a creative decision in a board meeting and brief a photographer on the same day. This person reports into the Head of Marketing, mentors a small in-house design team, builds and manages a network of creative partners, and works hand-in-hand with our Community and Social Director\nTHIS ROLE REQUIRED TO WORK ON-SITE IN OUR VIBRANT OAKLAND, CA OFFICE 3 DAYS A WEEK\nWhat You’ll Do\nPrimary, full accountability:\nSocial - You own visual direction, content standards, and creative supply; Social owns channel and content strategy, editorial calendar, cadence, publishing, and performance.\nPackaging - can, glass, seeding kits, limited editions • Campaigns - tentpoles, launches, brand moments\nCore, high involvement:\nShopper - POS, shelf talkers, display, fridge decals\nOOH - truck wraps, transit, out-of-home\nContributor, directional input:\nD2C - landing pages, email, digital assets\nEvents - festival presence, activations, kits\nInnovation - new flavor and formats\nCreative Direction & Brand Identity:\nOwn and evolve the Yerba Madre visual identity & brand voice across every consumer touchpoint\nTranslate the new brand platform and positioning into a consistent, distinctive visual language\nBuild and maintain a living creative brief: the visual toolkit, photography standards, typography, color, and motion principles that give the whole organization a shared language\nApply the ‘Yerba Madre creative filter’ to every piece of work before it ships\nSocial & Content:\nOwn visual direction of the @yerbamadre feed, the highest-visibility expression of the brand\nBuild a network of photographers, videographers, and creators who can execute to the brand standard\nIntegrate both, the craft and the building, of content at a player-coach level. A unique opportunity to ‘do’ and ‘lead’.\nPartner closely with Social Director on channel strategy; you bring the creative POV, they bring the strategy and distribution instincts\nCD has final call on brand/visual standard; Social has final call on what ships, when, and where.\nKnow who's next before everyone else does- creators, aesthetics, formats, trends\nPackaging & Product:\nLead creative direction for packaging, eg can design, glass, limited editions, seeding kits\nBring the same creative rigor to packaging as you do to social\nCampaign & Content Strategy:\nCraft, lead, and drive end-to-end conceptualization and execution of brand campaigns, product launches, and fast-turn digital assets\nApply a consistent visual POV that works across our annual brand tentpoles\nPartner with Brand Management, Innovation, and Commercial teams to translate consumer insights into visual narratives that drive action\nBuild the creative brief that the whole team can execute against, from in-house designers to external production partners\nTeam & Studio Leadership:\nDevelop the in-house design team, with a specific focus on building repeatable systems- shot lists, content templates, brief formats, that let the ideas team execute more independently over time, not just direct their output personally\nSet the creative standard: what good looks like, how work is reviewed, what gets shipped\nCurate and match the right network of talent to the right brief\nOpportunity to run a lean, fast studio: small team, high output\nUse external agency partners specifically to absorb execution overflow during packaging and campaign crunch periods, keeping the CD's own quick-turn capacity protected for social the rest of the year\nWho You Are\nYou are a doer and a leader, quick to roll up your sleeves in a cross-function collaborative environment.\nYou have a genuine, specific point of view on what brands should and shouldn't look like and you can defend it in a room that doesn't agree.\nYou've built or shaped a brand's visual identity across multiple touch points, not just one channel or one medium.\nYou understand that creative is a business tool. You can translate a design decision into a growth argument and a growth problem into a creative brief.\nYou're as comfortable art directing a packaging shoot as you are briefing a TikTok creator.\nSavvy in AI and maintain a daily curiosity with emerging technology and how to integrate new tools into the creative process.\nYou move fast, make decisions, and don't wait for perfect, but you know the difference between fast and sloppy.\nYou've worked in or around culture: fashion, music, food, beverage, wellness. You understand what aspirational looks like for a life seeker audience.\nYou lead people well. You give clear direction, develop talent, and build creative cultures that attract good work.\nWhat You’ll Bring\n7-10+ years in CPG brand marketing, creative agencies, or social media, with a portfolio demonstrating omnichannel creative success\nProven track record in fast-growing lifestyle, health, wellness, or beverage categories\nExperience leading and developing in-house creative teams\nStrong hands-on craft; Adobe Creative Suite fluency at a player-coach level\nPrior print production experience preferred\nDemonstrated ability to translate creative work into commercial outcomes: trial, conversion, brand equity\nExperience managing external creative partners: photographers, production companies, art directors, agencies\nSocial-native: deep understanding of how platforms work, what performs, and what builds a brand over time\nPhysical Requirements\nMay sit or stand to complete work at a computer for many hours during the day.\nHeavy use of the computer.\nUtilize visual acuity to operate equipment, read technical information, and/or use a keyboard.\nAccurately complete detailed forms and reports.\nThe pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!\nSalary Range\n$157,000—$205,000 USD\nYerba Madre-formerly Guayakí Yerba Mate-is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning “Mother Herb,” is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations -a reflection of the values the brand has championed since day one. \nHeadquartered in Oakland and Los Angeles, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration™ model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities. \nIn 2025, the brand became the world’s first yerba mate to achieve Regenerative Organic Certified™ Gold® status--setting a new global standard for ecological integrity, cultural respect, and environmental restoration. \nAs an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visitwww.YerbaMadre.com . \nYerba Madre is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.","description_format":"text","description_chars":10286,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Annual bonuses","Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Soft Drinks","Prepared Foods"],"lifecycle":[{"event":"open","at":"2026-09-23T17:15:00Z"}],"visa":[],"liveness":{"score":30,"band":"fade","label":"Fading","p_open":1,"p_active":0.661,"p_room":0.45,"age_days":47,"expected_fill_days":27,"reasons":["conf:0","win:tail"],"computed_at":"2026-11-10T06:52:35Z"},"pay":{"stated_usd_annual":205000,"is_top_pay":false},"html_url":"https://alion.io/job/yerba-madre-creative-director","json_url":"https://alion.io/job/yerba-madre-creative-director.json","meta":{"generated_at":"2026-11-10T23:23:07Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":1828,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-11T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":694241},"rest":"https://alion.io/mcp/rest/get_company?id=694241"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fyerba-madre-creative-director"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fyerba-madre-creative-director"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fyerba-madre-creative-director"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/yerba-madre-creative-director\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fyerba-madre-creative-director"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1149757}},{"tool":"search_jobs","arguments":{"company":"yerbamadre.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1149757},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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