Marketing Specialist - China
Forbes’ Top 30 Companies for Remote Jobs
Work From Anywhere
You will: Support the execution of high-impact, multi-channel marketing campaigns.
Must have: Solid hands-on experience with marketing execution and tools like HubSpot, WordPress and/or Web Flow.
WHO WE ARE | WHAT WE DO
At Yodo1, we don’t just grow games-we help turn them into household names.
With billions of downloads across our portfolio, we’ve spent more than a decade shaping the growth of iconic titles. From helping first-time creators monetize their debut games, to bringing world-class IPs from Hasbro, Paramount, Legendary, and Sony Pictures into the hands of top studios such as Rivergame, Candivore, 37Games, and Tencent Studios-we’ve proven what’s possible when creativity meets global expertise.
Yodo1 Games is raising the bar: transforming great titles into lasting franchises that define gaming for generations. Drawing on experience with successes like Transformers: Earth Wars, Rodeo Stampede, and Ski Safari, we provide the systems, partnerships, and global reach that help visionary developers build worlds players will return to for decades.
Joining Yodo1 Games means more than a job-it means becoming part of a team that lives and breathes games, works with some of the most talented creators in the industry, and is driven by a mission to shape the future of gaming.
We love games. We play games. And together, we grow games that last.
WHAT WE BELIEVE | HOW WE WORK
We believe in the future and power of the mobile gaming industry and that everyone deserves an equal opportunity to build a life they love through games-from anywhere in the world.
We believe you know when and where you do your best work. We are fully remote by design and we WFA: Work From Anywhere. We don’t impose hours or limit time off.
We are driven by performance and we experiment often. We care about impact, not titles.
WHO WE’RE LOOKING FOR
BiG (Brand in Games), Yodo1's IP licensing and strategic partnerships division, is looking for a Marketing Specialist who can own the day-to-day execution of our marketing initiatives while helping grow BiG as the leading platform connecting game developers with the world's biggest entertainment brands.
This role is ideal for someone who combines strong execution with curiosity, creativity, and a global mindset. You'll be responsible for driving marketing initiatives across China while ensuring our messaging resonates with international audiences and partners.
You'll work closely with licensing, business development, product, and leadership to execute campaigns that generate leads, strengthen our brand, and support our partnerships.
You are:
Ownership-driven. You don't wait to be told what to do- you proactively move projects forward and take responsibility for outcomes.
Globally minded. You understand how to communicate with both Chinese and international audiences, adapting messaging without losing consistency.
Focused on impact. You prioritize high-value work and understand the 80/20 principle.
Performance-oriented. You enjoy testing ideas, measuring results, and continuously improving.
Collaborative. You enjoy working across teams and helping others succeed.
Curious. You constantly seek better ways to tell stories, reach audiences, and grow the business.
Organized. You can manage multiple campaigns simultaneously while maintaining exceptional attention to detail.
SMART. You communicate and execute in ways that are Specific, Measurable, Actionable, Relevant and Time-bound.
WHAT WE EXPECT
You will:
Plan and execute integrated marketing campaigns supporting BiG's licensing initiatives and strategic partnerships.
Own BiG's marketing communications across China while supporting global campaigns and international audiences.
Create and manage marketing calendars, campaign timelines, and content schedules.
Build and maintain landing pages using WordPress or Webflow.
Manage HubSpot CRM, email campaigns, lead nurturing workflows, and reporting.
Execute lead generation campaigns that support business development efforts.
Coordinate webinar promotion, event marketing, ChinaJoy, Gamescom, GDC, and other industry activities.
Develop social media content across LinkedIn, WeChat, and other relevant channels.
Support PR announcements, case studies, partnership launches, and customer success stories.
Work closely with Business Development to ensure marketing activities generate qualified leads and support commercial objectives.
Track campaign performance and recommend optimizations using data and analytics.
Help establish scalable marketing processes and best practices as BiG continues to grow.
You must have:
3+ years of experience in B2B marketing, SaaS, gaming, licensing, or technology.
Hands-on experience with HubSpot CRM, Marketing Hub, email automation, and reporting.
Experience managing digital marketing campaigns from planning, content creation through to execution.
Experience building and editing websites using WordPress, Webflow, or similar CMS platforms.
Strong project management skills with the ability to independently own multiple initiatives.
Excellent written and verbal communication skills in English.
Native proficiency in Chinese (Mandarin) is highly preferred.
Experience working with globally distributed teams.
Strong analytical mindset with the ability to measure and optimize campaign performance.
Passion for gaming, entertainment and emerging technologies.
You might have:
Experience marketing within the gaming, licensing, entertainment, or IP industries.
Experience with webinar production and virtual events.
Familiarity with LinkedIn advertising, Google Ads, or Chinese digital marketing platforms.
Experience producing thought leadership content.
Knowledge of SEO, marketing analytics, and performance reporting.
Experience supporting international B2B sales organizations.
WHAT WE OFFER
Compensation. We pay based on qualifications, experience, and fit for the role. We provide an allowance to purchase your own device or equipment and offer variable compensation through our annual bonus program.
Growth. We offer an environment where you will have the trust and freedom to try, fail, learn fast, and make a real impact while accelerating your career, and where anyone with a great idea can pitch it directly to our management team.
WFA. Work from anywhere in the world, travel when and where you like, get paid in your currency of choice, and enjoy flexible hours and unlimited paid time off.
Community. Work with an energetic, fast-learning, supportive, and diverse team of Yodies across six continents and 30+ countries who share and support new ideas and get things done.
Ready to change the game for mobile game developers and build your career from anywhere?