{"id":1152606,"url":"https://alion.io/job/yokogawa-electric-corporation-marketing-specialist-ii","title":"Marketing Specialist II","company":{"id":44613,"name":"Yokogawa Electric Corporation","domain":"yokogawa.com","url":"https://alion.io/company/yokogawa","size_band":"5000+","is_staffing_agency":false,"is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"C","score":66,"open_postings":309,"ghost_share":0.566,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":44,"computed_at":"2026-09-24T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Sugar Land, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":70000,"max_usd":139000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":532},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Adobe Photoshop","optional":false},{"name":"Digital Twin","optional":false},{"name":"Microsoft Office","optional":false},{"name":"Monday.com","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-09-23T18:37:57Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-09-24T04:58:36Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":1},"description":"Not just a job, but a career\nYokogawa, award winner for ‘Best Asset Monitoring Technology’ and ‘Best Digital Twin Technology’ at the HP Awards, is a leading provider of industrial automation, test and measurement, information systems and industrial services in several industries.\nOur aim is to shape a better future for our planet through supporting the energy transition, (bio)technology, artificial intelligence, industrial cybersecurity, etc. We are committed to the United Nations sustainable development goals by utilizing our ability to measure and connect.\nAbout the Team\nOur 18,000 employees work in over 60 countries with one corporate mission, to \"co-innovate tomorrow\".We are looking for dynamic colleagues who share our passion for technology and care for our planet. In return, we offer you great career opportunities to grow yourself in a truly global culture where respect, value creation, collaboration, integrity, and gratitude are highly valued and exhibited in everything we do.\nKey Responsibilities\nCampaign Execution\nExecute integrated marketing campaigns for Yokogawa Industrial Automation products, systems, software, and technologies.\nTranslate strategic campaign objectives into detailed marketing activities, content requirements, timelines, and deliverables.\nImplement campaigns across multiple channels, including: \nPremium content and eBook.\nWebsite and landing pages.\nSocial media\nDigital advertising\nWebinars and virtual events\nArticles and thought leadership content\nEmail marketing and nurture programs\nVideos and multimedia content\nSales enablement collateral\nEnsure consistent messaging, branding, and customer experience across all campaign touchpoints.\nProject & Workflow Management\nConvert campaign strategies into actionable work plans and clearly defined tasks.\nManage assigned projects, priorities, and deliverables using Monday.com.\nPartner closely with the Marketing Project Manager to track deadlines, coordinate resources, and ensure on-time delivery.\nProactively identify project risks, dependencies, bottlenecks, and resource constraints and escalate appropriately.\nParticipate in campaign planning meetings, status reviews, and post-campaign evaluations.\nContent Development & Localization\nDevelop, adapt, and coordinate marketing content aligned with campaign objectives.\nCollaborate with Product and Industry Marketing Managers to localize global content for the North American market.\nWork with subject matter experts to ensure technical accuracy and relevance for target industries.\nMaintain content quality, consistency, and alignment with Yokogawa brand guidelines.\nDigital Marketing & Lead Generation\nSupport lead generation and pipeline growth through effective campaign execution.\nOptimize marketing assets for engagement, conversion, and campaign performance.\nWork with Digital Marketing teams to improve campaign reach and effectiveness.\nMonitor campaign performance and recommend improvements based on data and insights.\nCross-Functional Collaboration\nServe as a key liaison between Marketing Services, Product Marketing, Industry Marketing, Digital Marketing, Sales, and external vendors.\nCoordinate approvals, reviews, and stakeholder feedback.\nContribute ideas for improving marketing effectiveness, campaign processes, and customer engagement.\nSkills & Competencies\nRequired\nHighly proactive self-starter with strong ownership and accountability.\nAbility to work independently with minimal direction.\nStrong project management and organizational skills.\nExcellent written and verbal communication skills.\nAbility to translate complex campaign strategies into actionable tasks and deliverables.\nStrong attention to detail and commitment to quality.\nProven ability to manage multiple concurrent projects and deadlines.\nExperience working in cross-functional, matrixed organizations.\nProficiency in Microsoft Office and project management platforms such as Monday.com.\nCreative & Technical Skills\nProficient in Adobe Creative Cloud, including:\nPhotoshop\nIllustrator\nInDesign\nExperience creating and adapting digital marketing assets across multiple formats.\nFamiliarity with webinar platforms (ON24), marketing automation systems (Pardot), CRM platforms (Salesforce), website CMS tools, and social media management tools (Agorapulse).\nExperience & Qualifications\nMinimum Qualifications\nBachelor's degree in Marketing, Communications, Business, Journalism, or a related field.\n3+ years of B2B marketing experience.\nDemonstrated experience executing integrated marketing campaigns across multiple channels.\nExperience managing marketing projects with multiple stakeholders and tight deadlines.\nPreferred Qualifications\nExperience in industrial automation, manufacturing, process industries, or technology-focused B2B marketing.\nKnowledge of one or more of the following industries: \nPower & Utilities\nOil & Gas\nChemicals & Petrochemicals\nEnergy & Sustainability\nExperience supporting technical products, software solutions, instrumentation, control systems, or digital transformation initiatives.\nSuccess Measures\nDelivery of marketing activities on time and within scope.\nContribution to marketing-generated leads and pipeline opportunities.\nSuccessful execution of annual marketing plans.\nGrowth in brand awareness, customer engagement, and campaign performance.\nEffective collaboration with Product and Industry Marketing Managers.\nConsistent adherence to processes, deadlines, and quality standards.\nYokogawa is an Equal Opportunity Employer. Yokogawa wants a diverse, equitable and inclusive culture. Wewill actively recruit, develop, and promote people from a variety of backgrounds who differ in terms of experience, knowledge, thinking styles, perspective, cultural background, and socioeconomic status. Wewill not discriminate based on race, skin color, age, sex, gender identity and expression, sexual orientation, religion, belief, political opinion, nationality, ethnicity, place of origin, disability, family relations or any other circumstances. Yokogawa values differences and enables everyone to belong, contribute, succeed, and demonstrate their full potential.\nAre you being referred to one of our roles? If so, ask your connection at Yokogawa\nabout our Employee Referral process!","description_format":"text","description_chars":6258,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Information Technology","Manufacturing","Internet of Things"],"lifecycle":[{"event":"open","at":"2026-09-23T18:37:57Z"}],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":0,"expected_fill_days":44,"reasons":["conf:0","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-09-24T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/yokogawa-electric-corporation-marketing-specialist-ii","json_url":"https://alion.io/job/yokogawa-electric-corporation-marketing-specialist-ii.json","meta":{"generated_at":"2026-09-24T18:49:18Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}