{"id":3436750,"url":"https://alion.io/job/yoto-senior-user-researcher","title":"Senior User Researcher","company":{"id":1759651,"name":"Yoto","domain":"yotoplay.com","url":"https://alion.io/company/yotoplay","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Welcome to the Jungle","truth_index":null},"role":"Product","role_family":"Product","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":70000,"max":80000,"currency":"GBP","period":"year","gross":null,"usd_annual":106471},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Python","optional":false},{"name":"SPSS","optional":false}],"status":"live","first_seen_at":"2026-10-29T00:00:17Z","employer_posted_date":"2026-10-29","last_verified_at":"2026-11-04T14:24:26Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"Join Yoto, a fast-growing company on a mission to be the soundtrack of childhood. As a Senior User Researcher, you will focus on our Monetisation and Content clusters, shaping the buying experience and how families discover content. You will conduct various research studies, analyze data, and present insights to stakeholders.\nMissions\nFocaliser sur la recherche pour les clusters de monétisation et de contenu, en travaillant avec les responsables de la conception et du produit pour déterminer les besoins d'apprentissage.\nÉtudier l'expérience d'achat du point de vue de la famille, y compris la recherche, le choix et l'achat de produits.\nConcevoir et exécuter une gamme d'études, des entretiens aux tests de concept et d'utilisabilité, en utilisant des méthodes quantitatives lorsque cela est approprié.\nProfil recherché\nWe’re looking for a Senior User Researcher with strong quantitative skills to join our centralised research team in Product Design & Research. You’ll focus on our Monetisation and Content clusters, where your work will shape the buying experience, the first 30 days after purchase, Yoto Club and how families discover content in our card store. You’ll combine interviews, usability testing and diary studies with survey and behavioural data, taking each study from defining the methods to running the analysis and making sure the insights land with stakeholders.\n\nAbout Yoto\n\nYoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create\n\nYoto Originals like BrainBots\n\n.\nVoted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.\n\nRanked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.\n\nFeatured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.\n\nNamed one of TIME Magazine’s Top 100 Inventions of 2020.\n\nWe’re over 200 employees spread across the world.. and growing!\n\nWe’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!\n\nYoto’s Product Design & Research Team\n\nProduct Design & Research at Yoto exists to deeply understand children and families and translate those insights into thoughtful, trusted, screen-free experiences across hardware, software, and content. Research at Yoto is already fairly democratised, with designers actively involved in learning from customers, and we’re building a stronger, more credible research practice as we grow. You’ll be part of our centralised research team, alongside our Lead User Researcher and Research Operations partner, and you’ll report to our Lead User Researcher. Your main focus is the Monetisation and Content clusters: our core e-commerce experience, Yoto Club and subscriptions, and the way families find content.\n\nWhat you’ll be doing:\n\nFocus on research for the Monetisation and Content clusters. You’ll work with their design and product leads to agree what we need to learn and in what order.\n\nStudy the buying experience from the family’s side: how people find, choose and buy players, cards, bundles and digital content, how checkout, delivery and order updates feel, and what happens in the first 30 days after purchase.\n\nUnderstand Yoto Club: what makes it valuable to families, what it’s like to join, and how we communicate and deliver that value through the product.\n\nResearch how families find the right content for a child: browsing and filters, age guidance, recommendations and upsell moments, and what gives a parent the confidence to buy more.\n\nDesign and run a range of studies, from interviews, concept and usability testing to diary studies and surveys. Use quantitative methods when they’re the right fit, and run the analysis yourself (for example correlation, regression or driver analysis).\n\nWork with the data team on experience measures and A/B tests, and present what you find to designers, product managers and senior leaders.\n\nExpand the reach of research by supporting others to do it: help designers and product managers plan and run good research themselves, and brief and work closely with agencies for outsourced work\n\nWhat you’ll bring:\n\nSignificant experience researching digital or hardware products with a product team, and evidence that your research changed what was designed or built. You’ve studied how people actually behave with a product (usability testing, interviews, diary studies), not only what they think of a brand or a price.\n\nStrong quantitative skills. You design surveys, choose scales and sample sizes, and run correlation, regression and driver analysis yourself in a statistical package (for example R, SPSS or Python), with sound judgement about their limits (self-report, response bias, small samples, correlation versus causation).\n\nComfort working with behavioural data, including reading funnels, cohorts and experiment results, and joining them to survey responses.\n\nStrong qualitative skills, with good judgement about when to go deep, when to go broad, and when to move fast.\n\nExperience working independently as a researcher across more than one team or product area, managing competing priorities, stakeholders and expectations.\n\nConfidence in influencing senior stakeholders and communicating insight clearly, including challenging assumptions and navigating disagreement with credibility and empathy.\n\nNice to have: experience researching products for children, families or education.\n\nNice to have: experience researching across the subscription lifecycle (acquisition, onboarding and retention) or willingness-to-pay.\n\nSalary:\n\n£70,000 - £80,000 based on experience\n\nHow we use AI at Yoto\n\nWe think using AI to work smarter is part of the job.\nAt Yoto, we use AI to help us move faster and reduce manual work so we can focus our time on creativity, problem-solving and impact. We don’t want to use AI to cut corners - it’s about smart usage that makes space for the work that really matters. Our intention is to be thoughtful about how we use AI. We treat its outputs as a starting point, not the final answer, and we take care to use it responsibly - especially given the trust families place in Yoto.\nWe don’t expect everyone to be an AI expert, but we do expect people to be curious, to experiment, and to keep improving how they work. If you prefer to do everything manually, you might find our pace and expectations challenging.\nThe magic at Yoto comes from people working here, not their prompts. AI should help us move faster, not change what makes working here great.\n\nWhat you can expect from Yoto:\n\nFlexibility:\n\nHybrid working - expectation of 1 day a week on average in our London office, but you are welcome to come in more than this. How you meet the minimum expectation is up to you, to ensure you're happy and productive in your role whilst also getting that vital face time with your colleagues. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.\n\nFinancia\n\nl: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to to 4% employer contributions, following probation. Generous employee referral bonus scheme.\n\nHealth & Wellness:\n\nPrivate Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare. Bike to work scheme to promote healthier lifestyles.\n\nTime Off:\n\n25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.\n\nHelping Families:\n\nVariety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool-aged children.\n\nPeople & Planet:\n\nUp to 2 volunteer days per year. A Book Allowance of up to £50 a year to contribute to your professional development.\n\nFun Perks:\n\nYou receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!\n\nEquity and Diversity\n\nAt Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.\nWe're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.\nWe don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators (\n\ncheck out our DEI selection\n\n), and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion.\n\nTake a look at our website for more information on our approach to People and Planet\n\n.","description_format":"text","description_chars":10278,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Health insurance","Hybrid work","Professional development","Workplace nursery"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Toys, Games & Puzzles","Musical Electronics"],"lifecycle":[{"event":"open","at":"2026-10-29T03:18:11Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":6,"expected_fill_days":35,"reasons":["conf:1","win:early"],"computed_at":"2026-11-04T06:34:25Z"},"pay":{"stated_usd_annual":106471,"is_top_pay":false},"html_url":"https://alion.io/job/yoto-senior-user-researcher","json_url":"https://alion.io/job/yoto-senior-user-researcher.json","meta":{"generated_at":"2026-11-04T14:38:54Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":22232,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-05T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1759651},"rest":"https://alion.io/mcp/rest/get_company?id=1759651"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fyoto-senior-user-researcher"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fyoto-senior-user-researcher"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fyoto-senior-user-researcher"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/yoto-senior-user-researcher\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fyoto-senior-user-researcher"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3436750}},{"tool":"search_jobs","arguments":{"company":"yotoplay.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3436750},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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