{"id":1259769,"url":"https://alion.io/job/youappi-marketing-manager","title":"Marketing Manager","company":{"id":1816246,"name":"YouAppi","domain":"youappi.com","url":"https://alion.io/company/youappi","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Comeet","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Tokyo, Japan"],"countries":["JP"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":38000,"max_usd":88000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":4410},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-07-21T10:33:20Z","employer_posted_date":"2026-07-21","last_verified_at":"2026-10-14T11:40:29Z","board_verified":true,"closed_at":null,"days_open":85,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":85},"description":"Description\n YouAppi is a rapidly growing and advanced app retargeting company that is changing the way mobile marketers find and retain mobile app customers.\nWe are looking for a Marketing Manager to own product marketing and lead generation across our two most strategic Asian markets, Japan and Korea. This is a high-visibility, autonomous role reporting directly into APAC marketing leadership and working cross-functionally with Product, Sales, and global brand teams.\nYou will be the in-market authority for both JP and KR: translating global product narratives into locally resonant campaigns, building the pipeline that fuels our sales motion, and representing the voice of the market back into headquarters. The AdTech landscape in Japan and Korea is fast-moving and highly relationship-driven therefore we need someone who understands the ecosystem and can operate with commercial urgency.\nKey Responsibilities:\nProduct Marketing:\nOwn go-to-market (GTM) strategy for new product and feature launches in JP and KR markets, from positioning and messaging to launch execution.\nDevelop localised product collateral (pitch decks, one-pagers, battlecards, case studies) in Japanese, Korean, and English.\nConduct competitive analysis and market intelligence; synthesise insights into actionable positioning recommendations.\nPartner with Product and Sales to build buyer personas and define the value proposition for advertisers, agencies, DSPs, and SSPs in each market.\nEnable the regional Sales team with tools, training materials, and market-specific messaging that shortens sales cycles.\nLead Generation & Demand Generation:\nPlan and execute multi-channel demand generation programs targeting media agencies, brand advertisers, and AdTech buyers across JP and KR.\nOwn MQL and SQL pipeline targets in partnership with Sales; track and optimise conversion at each funnel stage.\nManage regional paid and owned channels including Facebook, Naver, Kakao, Google, LinkedIn, and local trade publications.\nBuild and iterate on nurture workflows via marketing automation (HubSpot / Marketo) to convert inbound interest into qualified opportunities.\nRun ABM (Account-Based Marketing) programs targeting strategic enterprise accounts in both markets.\nEvents & Field Marketing:\nPlan and execute regional events, roundtables, and webinars that generate pipeline and build brand credibility.\nManage the company's presence at key industry events (e.g. ad:tech Tokyo, DigiAd Korea, Programmatic Day).\nBuild and maintain relationships with local industry bodies, media associations, and trade press.\nAnalytics & Budget Management:\nOwn the regional marketing budget; allocate spend across channels and report on ROI and cost-per-lead.\nDeliver regular campaign performance reports to APAC leadership with clear recommendations.\nEstablish KPI dashboards and ensure full attribution visibility across the JP/KR marketing funnel.\nRequirements\n5-8 years of B2B marketing experience with clear ownership of product marketing or demand generation programs.\nFull professional fluency in Japanese, Korean, and English - Must.\nProven track record of building and executing GTM campaigns that directly generated pipeline and revenue.\nHands-on experience with marketing automation platforms (HubSpot, Marketo, or equivalent) and CRM (Salesforce preferred).\nStrong analytical mindset; comfortable with data, attribution modelling, and funnel metrics.\nAbility to work independently across two markets with minimal oversight; self-starter with strong prioritisation skills.\nPreferred :\nDirect experience in AdTech, MarTech, programmatic advertising, or the digital media supply chain (DSP, SSP, DMP, attribution).\nEstablished network within the Japanese or Korean advertising, media, or agency ecosystem.\nPrior experience in a regional or dual-market role covering both JP and KR simultaneously.","description_format":"text","description_chars":3868,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Korean","level":"Advanced (C1)","optional":false},{"language":"Japanese","level":"Advanced (C1)","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[{"name":"Japan","iso":"JP","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-09-25T20:03:29Z"}],"visa":[],"liveness":{"score":14,"band":"cold","label":"Long shot","p_open":1,"p_active":0.514,"p_room":0.28,"age_days":84,"expected_fill_days":38,"reasons":["conf:4","win:tail","crowd:"],"computed_at":"2026-10-14T06:34:16Z"},"pay":null,"html_url":"https://alion.io/job/youappi-marketing-manager","json_url":"https://alion.io/job/youappi-marketing-manager.json","meta":{"generated_at":"2026-10-14T13:36:10Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":16723,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1816246},"rest":"https://alion.io/mcp/rest/get_company?id=1816246"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fyouappi-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fyouappi-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fyouappi-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/youappi-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fyouappi-marketing-manager"}]}