{"id":1259768,"url":"https://alion.io/job/youappi-senior-marketing-manager","title":"Senior Marketing Manager","company":{"id":1816246,"name":"YouAppi","domain":"youappi.com","url":"https://alion.io/company/youappi","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Comeet","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-29T05:49:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["China"],"countries":["CN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":26000,"max_usd":62000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":5512},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-15T09:39:11Z","employer_posted_date":"2026-09-15","last_verified_at":"2026-10-29T23:25:59Z","board_verified":true,"closed_at":null,"days_open":44,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":44},"description":"Description\nWe’re looking for a resourceful, proactive, and execution-driven Marketing Manager to support Affle’s rapid growth across China.\nAffle is on a strong growth trajectory, gaining momentum with leading app marketers globally. This is a rare opportunity to join at a pivotal moment and play an instrumental role in accelerating Affle growth in China\nYou’ll operate within a globally led strategy, but you’ll have real ownership, visibility, and impact for Affle’s tech platforms in China (YouAppi, Jampp and Appnext).\nWhat You’ll Own:\nChina Marketing Ownership for Affle\nOwn and execute Affle’s marketing activities for the Chinese market\nAct as the primary marketing partner for the CN sales and customer success teams,\nDrive regional impact through: Events and field marketing, Sales enablement, Regional campaign execution, Localization (translations, etc.) and produce case studies, special reports, guides and playbooks.\nEnsure consistent and compelling positioning across all CN touchpoints\nWhat You’ll Do:\nRegional Execution & Ownership\nExecute global marketing initiatives with a clear focus on China\nTake ownership of initiatives end-to-end - from idea to execution\nDrive momentum independently and ensure consistent task completion without constant follow-up\nEvents & Field Marketing\nPlan and execute high-impact events (conferences, hosted dinners, sponsorships, meetups) in China\nManage vendors, budgets, logistics, and timelines with confidence.\nPartner closely with sales teams to maximize event ROI and pipeline contribution\nCreative, Resourceful Marketing\nBring creative ideas to life using a solutions-oriented, resourceful approach\nAdapt and localize global assets for Chinese audiences\nCollaborate with content and design teams to produce: One-pagers, Case studies, Event collateral, Sales decks, White papers/Playbooks/Guides, Webinar Dialogue/Decks, Marketing Videos, Social Media and Posts, including managing our WeChat accounts\nGlobal Marketing Contribution\nContribute to global marketing initiatives and campaigns led by the corporate team\nSupport global tasks such as: Campaign launches, Content rollouts, Case studies and thought leadership\nShare regional insights to help shape global strategy and best practices.\nSales Enablement & Problem Solving\nAnticipate sales needs and proactively propose solutions\nQuickly unblock challenges and keep execution moving\nEnsure marketing outputs are practical, relevant, and actively used by sales teams\nSupport sales with collateral, decks and educational materials\nCollaborate with the corporate marketing team and other marketing teams across Affle\nWho You Are:\nA self-starter who takes initiative, follows through, and meets deadlines\nHighly resourceful and execution-focused\nComfortable operating in fast-paced, evolving environments\nExperienced/Comfortable partnering with global, cross-functional teams across time zones to drive execution and results\nRequirements\n+5 years of B2B or B2B2C marketing experience, preferably in AdTech, martech, mobile apps, CTV, or other performance-driven environments\nProven ability to own and execute marketing initiatives end-to-end, delivering high-quality results on time and with minimal supervision\nExperience supporting sales and revenue teams through events, field marketing, sales enablement, lead generation, and ABM initiatives\nStrong project management and prioritization skills, able to manage multiple initiatives in fast-paced environments\nHighly autonomous and accountable, comfortable driving decisions and execution independently\nEffective collaborator with global, cross-functional teams across time zones\nExcellent English communication skills (written and verbal), able to engage clearly with senior stakeholders\nCreative, solutions-oriented mindset, focused on practical execution and measurable impact\nComfortable leveraging AI-powered tools to improve marketing efficiency, content creation, analysis, and execution\nNice to Have\nBackground in AdTech, martech, mobile apps, or programmatic advertising, within performance-driven environments\nExposure to marketing for mobile app advertisers, including UA, retargeting, CTV, or growth-focused teams\nFamiliarity with DSPs, measurement platforms, and performance KPIs such as ROAS, CPA, and LTV\nExperience in high-growth or scaling organizations, comfortable with evolving processes and increased ownership\nGrowth & Impact Opportunity:\nThis role offers exceptional growth potential\nDirect influence on Affle’s expansion in the Chinese market \nIncreasing scope and ownership as the business scales\nHigh visibility with global marketing and senior leadership\nWhat Success Looks Like:\nAffle has a strong, consistent marketing presence in China\nEvents and campaigns are executed flawlessly and on time\nSales teams view marketing as a strategic growth partner\nYou are recognized internally as someone who delivers real impact\nYou are knowledgeable about key industry stakeholders, market trends and 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