{"id":3337043,"url":"https://alion.io/job/younited-crm-strategy-manager","title":"CRM Strategy Manager","company":{"id":52896,"name":"Younited","domain":"younited.com","url":"https://alion.io/company/younited","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Rome, Italy"],"countries":["IT"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":45000,"max":50000,"currency":"EUR","period":"year","gross":null,"usd_annual":55916},"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-27T13:40:54Z","employer_posted_date":"2026-10-27","last_verified_at":"2026-10-31T13:10:17Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"The ideal candidate will be responsible for defining, driving and executing the local CRM strategy to maximise customer engagement, retention and long-term customer value.\nThe role involves close collaboration with senior management, local stakeholders and central teams based at headquarters.\nIt combines strategic ownership with hands-on execution across CRM platforms, customer lifecycle initiatives and campaign management.\nKey responsibilities\nDefine and implement, in collaboration with senior management, the local CRM strategy to maximize customer engagement, retention and long-term customer value\nOwn CRM business performance governance, ensuring structured planning, performance monitoring and clear reporting of key customer and commercial KPIs\nTranslate customer and commercial insights into actionable recommendations, driving customer growth initiatives, the evolution of lifecycle strategies and commercial performance\nBuild strong relationships with both local stakeholders and central teams, ensuring alignment of priorities, roadmap and business objectives\nAct as an individual contributor, taking a hands-on role in CRM platforms and leading the operational execution of CRM campaigns and lifecycle initiatives through audience segmentation, targeting, campaign management and performance monitoring\nIt’s a match if you have…\nAt least 4 years of experience in a similar\nA Master’s degree in Economics or a related quantitative field \nSolid knowledge of CRM strategies, customer engagement channels, KPIs and best practices\nHands-on experience with CRM and analytics platforms\nStrong data analysis skills and the ability to use AI-based solutions to optimise customer engagement and CRM performance\nExperience in Financial Services, e-commerce or digital businesses is a plus\nExcellent communication skills\nThe ability to communicate professionally in English \nA flexible, agile and solution-oriented approach\nA strong sense of ownership and the ability to combine strategic thinking with operational execution\nOffice & Team Life\nA central office in Rome.\nFree coffee and a comfortable kitchen to relax and enjoy your lunch break \nTeam-building activities and CSR initiatives throughout the year \nThe latest hardware and equipment to support your work \nExperience Our Younited Life Benefits\nFlexible Remote Policy \nParenting Policy \nAn extra day off to celebrate your birthday \nAccess to Voxy to boost your language skills.\nWelfare benefits for you and your family \nTicket Restaurant \nSalary\n€45,000-€50,000 per year.\nYounited is committed to creating an inclusive workplace and welcomes applications from all qualified candidates.","description_format":"text","description_chars":2650,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"master","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[{"name":"Italy","iso":"IT","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Consumer Loans & Pawnshops"],"lifecycle":[{"event":"open","at":"2026-10-27T14:14:11Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring 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