{"id":830871,"url":"https://alion.io/job/ystrategie-business-analyst-crm-marketing-data","title":"Business Analyst CRM / Marketing & Data","company":{"id":691672,"name":"Y Stratégie","domain":"ystrategie.com","url":"https://alion.io/company/ystrategie","size_band":null,"is_staffing_agency":true,"is_intermediary":false,"listed_via":null,"ats_vendor":"Teamtailor","truth_index":null},"role":"Analytics","role_family":"Analytics","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Casablanca, Morocco"],"countries":["MA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":77000,"max_usd":166000,"period":"year","method":"role_country_seniority_unknown","sample_n":22},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":false},{"name":"Salesforce Data Cloud","optional":false},{"name":"SQL","optional":false},{"name":"Apex","optional":true}],"status":"live","first_seen_at":"2026-09-09T11:53:18Z","employer_posted_date":"2026-09-09","last_verified_at":"2026-09-22T07:31:19Z","board_verified":false,"closed_at":null,"days_open":15,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":15},"description":"Nous recrutons | Business Analyst CRM / Marketing & Data - Salesforce\nDans le cadre d’un recrutement pour le compte de l’un de nos clients, nous recherchons un(e) Business Analyst CRM / Marketing & Data pour intervenir sur des projets à forte dimension CRM, Data et Marketing.\nVos principales missions :\nRecueillir, analyser et formaliser les besoins des équipes métier\nAnimer les ateliers et assurer l’interface entre les équipes métier et techniques\nRédiger les User Stories, spécifications fonctionnelles et critères d’acceptation\nParticiper à l’estimation des charges, à la gestion du backlog et au suivi des évolutions\nContribuer aux projets autour de Salesforce Marketing Cloud et Data Cloud\nParticiper aux sujets d’intégration, de centralisation et d’activation des données clients\nAccompagner la mise en place et l’optimisation des campagnes et parcours clients\nParticiper aux cérémonies Agile : Daily, Sprint Planning, rétrospectives…\nAccompagner les équipes métier dans l’utilisation des solutions et la résolution des problématiques fonctionnelles\nMettre en place des reportings et analyser les performances des campagnes marketing\nProfil recherché :\nVous disposez d’une expérience en tant que Business Analyst / Consultant CRM / Consultant Marketing, idéalement dans un environnement Salesforce.\nUne bonne connaissance de Salesforce Marketing Cloud et/ou Salesforce Data Cloud est particulièrement recherchée.\nDes compétences en CRM, Marketing Automation, gestion de données, parcours clients, SQL et API seront également appréciées.\nVous êtes reconnu(e) pour votre capacité d’analyse, votre rigueur, votre autonomie et votre aisance à travailler avec des interlocuteurs métier et techniques.","description_format":"text","description_chars":1704,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"French","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-09-12T16:35:43Z"}],"liveness":{"score":31,"band":"fade","label":"Fading","p_open":1,"p_active":0.418,"p_room":0.75,"age_days":14,"expected_fill_days":20,"reasons":["conf:46","agency","win:late"],"computed_at":"2026-09-24T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/ystrategie-business-analyst-crm-marketing-data","json_url":"https://alion.io/job/ystrategie-business-analyst-crm-marketing-data.json","meta":{"generated_at":"2026-09-24T23:15:13Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":1473,"day_limit":5000,"remaining_today":3527,"minute_limit":60,"resets_at":"2026-09-25T00:00:00Z"}}}