{"id":3279004,"url":"https://alion.io/job/za-brand-manager","title":"Brand Manager","company":{"id":1977375,"name":"ZA Group","domain":"za.group","url":"https://alion.io/company/za-group","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Feishu","truth_index":{"grade":"C","score":58,"open_postings":13,"ghost_share":0.692,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-28T05:59:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Hong Kong"],"countries":["HK"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":54000,"max_usd":127000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":5512},"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-06T02:46:51Z","employer_posted_date":"2026-10-26","last_verified_at":"2026-10-28T23:05:42Z","board_verified":true,"closed_at":null,"days_open":22,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":22},"description":"岗位职责 / Responsibilities\nAbout the Role\nZA Bank is for those who dare to reshape what banking can be-digitally native, socially connected, and relentlessly customer-first. As our next Brand Manager, you won’t just run campaigns; you’ll set new standards for creativity, customer obsession, and business impact in Hong Kong’s fintech landscape. You’ll envision and co-create the next generation of brand experiences, harness the power of AI, and turn every touchpoint into a moment that earns loyalty and sparks conversation. You are the voice of our customers, our creative engine, and the strategic mind who can see where the market is heading-and lead us there.\nYour Mission & Key Priorities\nBrand Campaign Visionary: Envision and architect integrated brand campaigns that don’t just meet objectives, but redefine what’s possible for digital banking in Hong Kong. Lead creative ideation and direction for all public-facing communications-print, digital, social, and video-setting a new creative benchmark for the category. Inspire teams and partners to create bold, culture-driving work that’s unmistakably ZA.\nAI Marketing Leadership: Pioneer the adoption of AI-powered marketing, unlocking new levels of personalization, automation, and impact-turning insights into unforgettable customer experiences. Collaborate cross-functionally to embed AI, predictive analytics, and content intelligence into every campaign and lifecycle communication. Position ZA Bank as an innovation leader by envisioning how AI can not only optimize, but transform, our marketing game.\nCustomer Journey Orchestration: Re-imagine the end-to-end customer journey, championing seamless, emotionally resonant experiences that delight at every stage. Turn customer insights, pain points, and moments of truth into actionable, business-driving strategies-making ZA the most loved brand in the market. Be the customer’s voice in every strategic forum, ensuring our promise is felt in every interaction.\nSocial Marketing Excellence: Shape ZA Bank’s social presence into the most engaging, buzzworthy, and authentic in Hong Kong banking. Set the pace on social content, influencer partnerships, and real-time engagement-turning trends into brand moments and customers into advocates. Envision social as an engine for brand love, not just awareness-creating content that people want to share and talk about.\nMarketing Events & Partnerships: Imagine and execute signature events, pop-ups, and collaborations that make headlines and bring our brand to life-on the street, online, and in culture.\nForge breakthrough partnerships with creators, startups, and brands that expand our reach and cultural relevance. Lead the team in designing immersive, memorable experiences that create lasting business and brand impact.\n任职要求 / Requirements\nWhat We’re Looking For\nStrategic Vision: Proven ability to see the big picture, anticipate trends, and set a bold agenda for brand and marketing.\nCreative Leadership: Hands-on experience leading creative ideation, developing briefs, and guiding teams/agencies to award-worthy work.\nExperience: 6+ years in brand management, integrated marketing, or customer experience-ideally in digital-first, high-growth environments.\nBusiness Acumen: Ability to connect brand, campaign, and customer strategy to business KPIs and commercial outcomes.\nCustomer Obsession: Relentless focus on customer insights and experience; turns feedback into action that surprises and delights.\nAI & Digital Fluency: Comfortable with AI-driven marketing tools, analytics, and martech; ready to push boundaries.\nCommunication: Exceptional written and verbal skills; confident presenting to senior leaders and external partners.\nProject Management: Strong multitasking, organizational, and decision-making skills. -Social DNA: Deep understanding of social platforms, influencer culture, and digital trends in Hong Kong.\nEducation: Bachelor’s degree in marketing, communications, or related field.","description_format":"text","description_chars":3972,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Financial Services","Digital Banks & Neobanks"],"lifecycle":[{"event":"open","at":"2026-10-26T15:37:05Z"}],"visa":[],"liveness":{"score":39,"band":"fade","label":"Fading","p_open":1,"p_active":0.523,"p_room":0.75,"age_days":22,"expected_fill_days":28,"reasons":["conf:0","stale_co","win:late"],"computed_at":"2026-10-28T05:59:10Z"},"pay":null,"html_url":"https://alion.io/job/za-brand-manager","json_url":"https://alion.io/job/za-brand-manager.json","meta":{"generated_at":"2026-10-29T01:52:27Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2868,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-30T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1977375},"rest":"https://alion.io/mcp/rest/get_company?id=1977375"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fza-brand-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fza-brand-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fza-brand-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/za-brand-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fza-brand-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3279004}},{"tool":"search_jobs","arguments":{"company":"za.group","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3279004},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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