Senior Manager, Field & Event Marketing
Description:
You bring operational rigor and a talent for building creative, memorable experiences that make attendees stop in their tracks. Sales teams and vendors love working with you, and you know how to hold them to a high standard. You obsess over event lead and ROI metrics while knowing how to emotionally connect an audience to a brand.
If this describes you, keep reading.
About Zafran:
Our Mission: To stop the exploitation of vulnerabilities, everywhere.
What makes us different: Zafran de-risks 99% of critical vulnerabilities overnight across your hybrid environment and uses agentic capabilities alongside your existing security tools to rapidly mitigate and remediate the 1% most likely to be exploited.
Who's behind us: Zafran is backed by Sequoia Capital, Cyberstarts, and a deep belief that cybersecurity should move as fast as attackers do. We're one of the fastest-growing companies in the industry, scaling to meet demand from the world's most advanced, security-obsessed organizations.
We're serious about our mission, so expect work that matters, teammates who challenge and inspire you, and plenty of fun along the way!
What you will do:
Set the field marketing strategy across multiple territories, aligning event investment with pipeline and revenue targets and building the frameworks the broader team uses to plan and execute.
Own the full event lifecycle at a program and portfolio level, from strategy and planning through execution and post-event analysis, across virtual and in-person experiences.
Partner directly with sales, marketing, and executive leadership to select, prioritize, and optimize the event portfolio, ensuring every program earns its place on the calendar.
Own budget and pipeline targets across multiple regions, driving lead generation and revenue impact through disciplined forecasting, tracking, and optimization.
Build and manage vendor and agency relationships at scale, negotiating contracts and setting the standard for cost efficiency and execution quality across all programs.
Mentor and provide guidance to field marketers and coordinators, raising the bar for execution and building bench strength on the team.
Report on portfolio performance to executive leadership, translating data into clear recommendations that shape future investment.
Build the measurement frameworks and reporting cadence that let the company evaluate event ROI consistently, in partnership with analytics and operations.
Champion best practices across field marketing, setting the standard for execution, experience quality, and accountability company-wide.
Requirements:
10+ years of B2B event and field marketing experience across in-person and virtual programs, including experience running a portfolio across multiple territories or regions.
A track record of partnering with sales leadership, not just sales teams, to shape territory strategy and accelerate pipeline creation.
Experience managing or mentoring other marketers, with the ability to build team capability alongside personal execution.
A data-driven mindset with deep experience analyzing event performance and building measurement frameworks using CRM and marketing automation tools.
A strong ownership mindset with accountability for results across a multi-region field marketing program.
Ability to manage a large portfolio of programs, vendors, and stakeholders in a fast-paced, high-growth environment.
Excellent executive communication skills, with the ability to distill performance data into insights and recommendations for senior leadership.
Experience marketing to technical or security audiences is a plus.
Based in the time zone of your territory.
Willingness to travel 30 to 40 percent as required to support regional events.
Location: The greater Chicago area
Office Structure: Hybrid/Remote
Region: Great Lakes & Canada
At Zafran, people matter! We provide a robust benefits program that includes flexible PTO, health insurance plans (medical, dental, vision), a monthly stipend for phone and internet, 401k, flexible spending account, and a home office stipend when joining!
We also provide access to frontier AI models, including Claude, so every employee can work smarter, move faster, and build an AI-first career from day one.
At Zafran, we’re proud to be an equal opportunity employer. We believe the best teams are built by people who think differently, come from all kinds of backgrounds, and aren’t afraid to challenge the status quo. We welcome everyone across race, religion, gender, gender identity or expression, sexual orientation, age, disability, national origin, and veteran status, because what matters most is what you bring to the table.
If you’re curious, fun, and someone who gets things done, we’d love to meet you