{"id":481913,"url":"https://alion.io/job/zania-growth-demand-generation","title":"Growth Marketing Lead","company":{"id":8463,"name":"Zania","domain":"zania.com","url":"https://alion.io/company/zania","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"C","score":68,"open_postings":15,"ghost_share":0.533,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-10T06:52:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Palo Alto, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":120000,"max":180000,"currency":"USD","period":"year","gross":null,"usd_annual":180000},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":true,"has_equity":false,"technologies":[{"name":"AI Agents","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-08-03T00:17:47Z","employer_posted_date":"2026-08-03","last_verified_at":"2026-11-10T14:16:07Z","board_verified":true,"closed_at":null,"days_open":99,"trust":{"level":"ghost","repost_count":0,"flags":["stale","company_stale"],"days_open":99},"description":"Growth & Demand Generation\nWhy Zania\nEvery enterprise spends millions of dollars on Governance, Risk, and Compliance (GRC). It's one of the most critical, yet universally painful, parts of running a business. For decades, this industry has been dominated by legacy systems with notoriously low NPS scores, making it totally ripe for disruption.\nZania is building agentic AI for Governance, Risk, and Compliance (GRC) to solve this massive problem. We are on a rocketship trajectory, creating intelligent agents that automate and augment the most complex risk and compliance workflows. We have found exceptional product-market fit and are scaling our team very quickly. Some reasons to join Zania are:\nDream Customers: Our customers are the most notable enterprises in the world, including FAANG, Big 4 firms, and a portfolio of top customers.\n\nTier 1 Backing: Funded by a leading Tier 1 venture capital fund, giving us the resources to build a generational company.\n\nWorld-Class Team: Zania is hiring the best. Our team includes AI and Security leaders from Airbnb, Microsoft, Bain & Company, Deloitte, PwC, Brex, and Instacart.\n\nPioneering Technology: Our engineers and GRC experts work at the absolute forefront of applied AI, building the next generation of agentic systems that will define the future of compliance.\n\nHyper-Growth: We have seen 10x ARR growth in the last year and are rapidly expanding.\n\nCompetitive Compensation & Equity.\n\nRole Overview\nThis isn’t a traditional B2B demand gen role. We are not looking for someone to run the standard, tired SaaS playbook-no gated generic whitepapers, no spammy email blasts, and no boring webinars.\nZania is growing fast, and we need a Growth & Demand Gen Lead who can build a high-velocity pipeline engine from the ground up. You will own the strategy and execution of how we acquire, nurture, and convert enterprise buyers (CISOs, Compliance Leads, Risk Officers). You will treat pipeline as your ultimate metric, using a mix of Account-Based Marketing (ABM), highly targeted campaigns, growth hacks, and creative out-of-the-box thinking to get Zania in front of the hardest-to-reach executives in the world.\nWhat You’ll Do\nOwn the Pipeline Engine: Design, build, and execute multi-channel demand generation campaigns (inbound and outbound) that drive qualified pipeline and revenue.\n\nTargeted Enterprise ABM: CISOs don't fill out generic lead forms. You will build highly personalized, creative Account-Based Marketing campaigns to break into Fortune 500 accounts.\n\nRapid Experimentation: Test channels ruthlessly. From high-signal LinkedIn ads and bespoke events/dinners to direct mail and partner marketing-you will find what works, scale it, and kill what doesn't.\n\nBridge Sales and Marketing: Partner directly with the founders and the founding sales team. You won't just throw leads over the fence; you will optimize the entire funnel from first touch to closed-won.\n\nMove Fast: Low budget, high output. You’ll concept, create, and launch campaigns with short turnarounds. No waiting for agencies or long approval chains.\n\nWhat We Care About\nRevenue > Vanity Metrics: You care about Pipeline and ARR, not just clicks, impressions, or MQLs that never convert.\n\nScrappy Execution: You can operate independently. You don't need a massive team or a $1M budget to make a dent. You are a full-stack marketer who can write the copy, build the list, and launch the campaign.\n\nEnterprise Empathy: You understand how senior enterprise leaders buy. You know what cuts through the noise for a security or risk executive.\n\nAnalytical Rigor + Creative Taste: You know your way around CAC, conversion rates, and funnel math, but you also know the difference between a campaign that earns attention and one that is just noise.\n\nMinimum Qualifications\nBachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.\n\n3+ years of experience in B2B growth marketing, demand generation, or ABM, ideally at a high-growth SaaS or cybersecurity startup.\n\nProven track record of independently generating enterprise pipeline and directly impacting ARR.\n\nDeep familiarity with modern marketing stacks (e.g., HubSpot, Salesforce, Apollo, Clearbit, LinkedIn Campaign Manager).\n\nExceptional written communication skills-you can craft compelling, credible messaging for senior enterprise buyers.\n\nHow to Apply\nSkip the standard cover letter. Send us a one-page brief on a highly targeted campaign you would run to get Zania meetings with 5 Fortune 500 CISOs in the next 30 days.\nTell us the channel, the hook, the budget (keep it lean), and the follow-up strategy. Make it creative, bold, and impossible to ignore. The bar is simple: Would a busy CISO actually respond to this?\nLocation\nBased in (or willing to relocate to) Palo Alto, working in-person with the team five days a week.\nCompensation and Benefits\nFlexible PTO policy\n\nMedical, dental, and vision insurance\n\nMeals and snacks in the office\n\nRelocation support\n\nZania is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.","description_format":"text","description_chars":5288,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity","Vision insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":true,"industries":["Security Compliance","AI Agents"],"lifecycle":[{"event":"open","at":"2026-09-06T17:10:10Z"}],"visa":[{"country":"US","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"H-1B filings in 12 months: 2","filings_12m":2,"filings_prev_12m":0,"green_card_filings_12m":0,"median_offered_wage_usd":157500,"route":null,"cap_exempt":false,"checked_at":"2026-11-10T11:34:35+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":8,"band":"cold","label":"Long shot","p_open":1,"p_active":0.291,"p_room":0.28,"age_days":99,"expected_fill_days":29,"reasons":["conf:3","stale_co","ghost","win:tail","crowd:"],"computed_at":"2026-11-10T06:52:35Z"},"pay":{"stated_usd_annual":180000,"is_top_pay":true},"html_url":"https://alion.io/job/zania-growth-demand-generation","json_url":"https://alion.io/job/zania-growth-demand-generation.json","meta":{"generated_at":"2026-11-10T18:18:05Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":8023,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-11T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":8463},"rest":"https://alion.io/mcp/rest/get_company?id=8463"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fzania-growth-demand-generation"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fzania-growth-demand-generation"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fzania-growth-demand-generation"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/zania-growth-demand-generation\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fzania-growth-demand-generation"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":481913}},{"tool":"search_jobs","arguments":{"company":"zania.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":481913},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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