{"id":2861703,"url":"https://alion.io/job/zappi-senior-director-industry-strategy-creative-effectiveness","title":"Senior Director, Industry Strategy (Creative Effectiveness)","company":{"id":172542,"name":"Zappi","domain":"zappi.io","url":"https://alion.io/company/zappi","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Pinpoint","truth_index":null},"role":"Legal","role_family":"Legal","seniority":"head","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":109000,"max_usd":209000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":15},"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Outlook","optional":false}],"status":"live","first_seen_at":"2026-10-18T16:30:03Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-11-01T04:42:07Z","board_verified":true,"closed_at":null,"days_open":13,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":13},"description":"Zappi is looking for a senior advertising effectiveness and creative development expert to help strengthen our authority, differentiation, and commercial success in the advertising research and creative effectiveness space.\n\nThis person will serve as both:\nA trusted expert, educator, and industry advocate externally\nA strategic, cross-functional SME and connective layer internally\nWe are looking for an experienced advertising and marketing professional with a strong understanding of creative development and advertising program building. The ideal candidate will bring a marketing-led perspective, with experience working in/with brands, agencies or advertising platforms, and understand how data and technology can be leveraged to inform better advertising decisions.\nWhile an understanding of consumer insights and advertising effectiveness is valuable, this is not primarily an insights or research methodology role.\n\nYou should be credible with senior Marketing, Brand, Media, Creative, Commercial, Strategy and Insights leaders, and able to connect a practical understanding of advertising with a modern, scalable approach to advertising research and creative effectiveness.\n\nWhat you'll do:\nServe as an industry expertBring strong expertise in advertising, marketing strategy, creative development, campaign planning and advertising programmes, with an understanding of how brands and agencies develop effective advertising.\nAct as a senior subject matter expert on creative development, advertising effectiveness, campaign performance and the role of data and technology in informing creative decisions.\nUnderstand how large enterprise organisations operate, including process, politics, agency dynamics, decision-making, budget pressures, stakeholder complexity, and media and creative timelines.\nStay ahead of emerging trends in advertising effectiveness, AI-generated creative, synthetic respondents, creative volume, digital and social testing, predictive models, and connected learning systems.\nFunction as a trusted internal advisor across the organisation.\n\n Help drive cross-functional GTM readinessWork closely with Sales, Customer, Product, Product Marketing, Marketing, and Research Science teams on strategic narratives and customer engagements.\nHelp Product Marketing build messaging, frameworks, demos, POVs, enablement, competitive guidance, and customer-facing materials when expertise-level knowledge is needed.\nSupport enterprise opportunities as a strategic expert and advisor, speaking directly to customers and prospects when senior advertising expertise is needed.\nClarify where Zappi’s advertising solutions fit within the creative development lifecycle, from early creative exploration through evaluation, optimisation and campaign learning.\nOwn the competitive intelligence programme for advertising research and creative effectiveness, translating market, competitor, customer, and industry shifts into internal guidance and external-facing content.\n\nBuild external credibility\nDevelop a visible external voice in the advertising effectiveness and creative development space.\nCreate thought leadership on the future of advertising research, better creative decision-making at scale, AI in creative development, synthetic methods in ad testing, and connected creative learning.\nSpeak at conferences, webinars, customer events, and industry forums.\nEngage with analysts, strategic customers, and industry communities.\nCo-create customer education materials and programmes with Customer Marketing.\n\nInfluence product and strategy\nTranslate customer realities, workflow needs, agency dynamics, and competitive gaps into actionable product and GTM recommendations.\nPartner closely with Product, Research Science, and Commercialisation teams.\nAlign with Product Marketing, Product, and Commercialisation to pressure test emerging AI, synthetic, predictive, diagnostic, and connected-learning capabilities from both methodological and commercial perspectives.\nBring a practical advertising and marketing perspective to product and commercial strategy, ensuring product direction aligns with the needs of marketers, brand teams, agencies and the realities of creative development.\nServe as a second voice outside of Product to help ensure product direction aligns with real-world customer workflows, buyer expectations, and unmet needs.\n\n What success looks like\nZappi has a stronger, clearer, and more differentiated point of view in advertising effectiveness, creative development, and modern creative decisioning.\nGTM teams are more confident and effective in advertising conversations, with stronger discovery, sharper positioning, and better objection handling.\nZappi’s advertising offerings are easier for Sales and Account teams to position as a strategic growth opportunity, not simply a set of point solutions or individual ad tests.\nEnterprise buyers increasingly view Zappi as a strategic partner for advertising effectiveness, creative development, and connected campaign learning.\nProduct and GTM strategy are more closely aligned to customer realities, creative development workflows, competitive dynamics, and emerging market needs.\nZappi builds greater external authority through thought leadership, customer education, industry participation, and expert-led advertising narratives.\n\nWhat we’re looking for:\n10+ years of experience in advertising, marketing, creative development, brand strategy, campaign strategy or advertising effectiveness, ideally gained within an agency, advertising platform, ad tech business or in-house brand or marketing team.\nA strong understanding of how advertising is developed and how creative development and advertising programmes support broader marketing objectives.\nExperience working with brands, agencies, advertising platforms or marketing teams, with an understanding of their priorities, workflows and challenges.\nAn understanding of how data, consumer insights and technology can be leveraged to inform creative development and improve advertising decisions, without being primarily focused on research methodology or data analytics.\nExperience working with enterprise brands and senior stakeholders across Marketing, Brand, Media, Creative, Commercial, Strategy or Insights teams.\nStrong understanding of how enterprise teams make advertising decisions, manage creative risk, and connect consumer insight to campaign performance.\nAbility to translate complex advertising concepts and capabilities into clear commercial narratives, sales guidance, executive-level storytelling, and customer-facing POVs.\nExperience supporting strategic sales, enterprise customer conversations, thought leadership, or consultative growth motions.\nExceptional communication, presentation, and storytelling skills, with comfort representing a company externally as a senior industry expert.\n\nWe are particularly interested in candidates with backgrounds in advertising and marketing, rather than those whose experience has been predominantly focused on consumer insights or research methodology. Relevant backgrounds include:\nCreative, advertising or media agencies, with experience in advertising strategy, creative development, campaign planning or effectiveness.\nAdvertising and media platforms, such as TikTok or YouTube, with experience understanding advertiser needs and how platforms support advertising development and performance.\nIn-house brand, marketing, media or creative teams at major advertisers.\nAd tech or marketing technology businesses, particularly where the role involves helping brands or agencies leverage technology to improve advertising.\nAdvertising research, market research or creative effectiveness businesses, where the candidate also brings a strong practical understanding of advertising, marketing and creative development.\nWhy join us:\nThree company-paid mental health days of rest per year (these are pre-scheduled, so the entire company can take the same days off regularly to reset)\nGenerous PTO policy - Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval.\nPrivate medical healthcare cover\nGroup risk, life & disability contributions\nFlexible working arrangements, including remote (unless otherwise specified)\nThoughtfully designed offices to support both individual work and collaboration without interrupting others\nWellbeing benefits such as free yoga and access to trained therapists / counsellors\nEnhanced parental leave policies \nFree lunch in the office Tuesday-Thursday\nTax efficient pension contributions via salary sacrifice scheme \nSalary sacrifice cycle to work scheme\nSalary sacrifice nursery scheme \nTailored personal development through training allowances, coaching, mentorship and career frameworks\nWhy join us?\n\nWe’ve been recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk’s Media for our engaging and inclusive workplace culture. We’re committed to both people and the planet.\n\nOur belief in inclusion means we’re building an organisation of diverse individuals and helping brands eliminate cultural presumptions in their research. Read our Diversity Manifesto here.\n\nWe are a values and behaviours driven business and believe that Trust, Truth, Ownership, Ambition andHumility describe Zappi employees on our best day. This is how we strive to show up for our customers, for each other and for our communities.\n\nEarning B Corp certification assures us we’re on the right track and have structures in place to become the business we want to be.\n\nOur commitment to minimise our impact on the environment means being honest with ourselves and transparent with you-about everything from carbon emissions to tree-planting initiatives. We achieved our goal of becoming Net Zero in 2021!\n\nZappi Company Culture Highlights\nWinner of Comparably's Award for Best Company for Women 2022\nWinner of Comparably's Award for Best Company Work-Life Balance 2022\nWinner of Comparably's Award for Best Company Compensation 2022\nWinner of Comparably's Award for Best CEO for Women 2022\nWinner of Comparably's Award for Best Company for Diversity 2022\nWinner of Comparably's Award for Best Company Culture 2022\nWinner of Comparably's Award for Best CEO 2022\nWinner of Comparably's Award for Best Happiness 2022\nWinner of Comparably's Award for Best Leadership Teams 2023\nWinner of Comparably's Award for Best CEOs for Diversity 2023\nWinner of Comparably's Award for Best Engineering Teams 2023\nWinner of Comparably's Award for Best Company Outlook 2023\nWinner of Newsweek’s Top 100 Most Loved Workplaces in the UK 2022 & 2023\nRecognised by Fast Company’s Best Workplaces for Innovators 2023\nWinner of Best Marketing Insights Platform in the MarTech Breakthrough Awards 2023 & 2024\n Equal Opportunity\nZappi is an equal opportunity employer; our diversity is a major strength. We are committed to providing equal opportunities for all individuals, regardless of their race, gender, sexual orientation, disability, or any other characteristic protected by applicable laws.\n\nWe believe that a diverse and inclusive workforce fosters innovation, creativity, and success. Our hiring decisions are based solely on merit, qualifications, and abilities, ensuring fairness and equity throughout our recruitment process. We welcome applications from all backgrounds and encourage candidates from underrepresented groups to apply. 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