{"id":3772991,"url":"https://alion.io/job/zarminali-pediatrics-marketing-analytics-manager","title":"Marketing Analytics Manager","company":{"id":4394390,"name":"Zarminali Pediatrics","domain":"zarminali.com","url":"https://alion.io/company/zarminali-pediatrics","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":76,"open_postings":18,"ghost_share":0,"stale_share":0.944,"repost_share":0,"time_to_fill_p50_days":40,"computed_at":"2026-11-14T05:58:10Z"}},"role":"Analytics","role_family":"Analytics","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Amazon Redshift","optional":false},{"name":"AWS","optional":false},{"name":"Braze","optional":false},{"name":"Looker","optional":false},{"name":"Power BI","optional":false},{"name":"Python","optional":false},{"name":"SQL","optional":false},{"name":"Tableau","optional":false}],"status":"closed","first_seen_at":"2026-08-19T19:32:06Z","employer_posted_date":"2026-11-04","last_verified_at":"2026-11-05T18:44:43Z","board_verified":false,"closed_at":"2026-11-05T18:44:43Z","days_open":77,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":77},"description":"Zarminali Pediatrics is building the nation's leading pediatric multispecialty group, focused on supporting families to shape healthy futures for their children - from birth through adulthood - by completely transforming the way pediatric care is delivered nationwide. We are tackling today's challenges of increased administrative burden on clinicians and a siloed approach to pediatric care through intentional design of care delivery, enhanced by leading technology and collaborative, expert care teams. \nOur name, inspired by our founder's daughter's name - Zarmina - means “something that is more precious to you than gold”. We couldn’t think of anything that better represents the way parents and caregivers hold the relationship with their children as the most valuable gift, and how we at Zarminali approach care for each child with equal reverence.\nWe strive for a healthier future for pediatric patients and a happier future for pediatric clinicians nationwide, and we are looking for people to join us in achieving this vision. If you are eager to join a growth stage company and be part of the early team that is shaping the foundation of both the company and the delivery of pediatric care, then this opportunity might be for you!\nWe are looking for a Marketing Analytics Manager to join our growing Marketing team. This role will deliver marketing analytics across various marketing platforms, working primarily with the Marketing Growth lead to define and attribute core channels, develop key performance metrics, and implement enterprise analytics products that provide critical business intelligence for patient acquisition, engagement, retention, and growth initiatives. \nThis position requires a balance of hands-on analytics execution and marketing measurement, leveraging business intelligence tools, Google Analytics, SQL, digital analytics platforms, and statistical programming languages. You'll also play a key role in developing marketing measurement frameworks, attribution methodologies, and data governance standards to ensure consistency, accuracy, and transparency in marketing performance reporting. \nWHAT YOU’LL DO \nBuild marketing spend and channel analysis to understand volume and CAC (customer acquisition cost) across all marketing channels \nLeverage Google Analytics (GA4) for paid search, social, influencer, and OTT campaigns - developing reporting and analyzing performance wins, opportunities, and overall marketing ROI, ultimately tying results to LTV by patient age \nUse SEMrush and Google Search Console for organic and paid search reporting and analysis \nSupport cross-channel attribution, including consistent UTM tagging and tracking standards to ensure accurate campaign-level measurement \nOwn call tracking analytics and reporting via CallRail to connect inbound phone calls with patient conversion \nSupport retention analytics for email and SMS campaigns, with opportunity to grow ownership of this area over time \nPartner with the web development team on website analytics (traffic, load time, session quality, funnel progression, and conversion insights), including A/B test design and analysis, and audience/segmentation analysis to improve engagement and conversion on-site and through email/SMS/paid campaigns \nHelp evaluate whether additional partners or tools are needed to support data warehousing needs \nIdentify opportunities to apply AI and automation to streamline recurring reporting and key analyses \nUse SQL on enterprise datasets (e.g., AWS Redshift) to extract, validate, and transform marketing, engagement, and conversion data for analysis \nPartner with the Growth Lead and cross-functional Marketing stakeholders to translate business questions into analytics and drive data-informed decisions \nIndependently own day-to-day marketing channel measurement and reporting \nLeverage channel and overall growth findings to determine marketing monthly forecasting by channel \nWHAT YOU’LL NEED \nBachelor's degree with 5+ years of experience in marketing analytics, digital analytics, business intelligence, growth analytics, or data strategy, with a focus on solving complex business challenges through data \nExperience developing dashboards and data visualizations in BI tools (Power BI, Tableau, Looker) for enterprise-wide use, with proficiency in Power BI required \nAbility to use SQL on large, complex datasets to extract, transform, and analyze structured data \nExperience designing clear, insight-driven analytics and reporting, translating complex data into strategic business insights through visuals and charts \nStrong domain expertise in marketing analytics, digital marketing performance, customer acquisition, attribution, funnel optimization, customer engagement, or lifecycle marketing \nExperience with marketing and growth analytics platforms across categories: digital/behavioral analytics (e.g., GA4, Heap, Amplitude, Adobe Analytics), customer engagement/CRM (e.g., Braze, Iterable, Salesforce Marketing Cloud, Adobe), call tracking (e.g., CallRail, Invoca), and paid media (Google Ads), or comparable tools \nExperience working with cloud-based data platforms (e.g., AWS Redshift) and enterprise data architectures \nExperience supporting digital marketing channels (paid search, SEO, paid social, email/SMS, CRM, referral programs, lifecycle marketing) across platforms such as Braze, Google Ads, and Salesforce \nStrong proficiency in Power BI, with extensive experience in enterprise dashboard development \nExperience supporting or implementing marketing measurement frameworks \nExperience with attribution modeling, marketing mix modeling (MMM), customer journey analytics, or multi-touch attribution methodologies \nExperience with experimentation, A/B testing, statistical modeling, or predictive analytics in statistical programming languages (Python, R) \nWorking knowledge of Python (or R) for data manipulation, automation, and analytical workflows beyond SQL \nAt Zarminali Pediatrics, we are committed to our empowering clinicians and team members to deliver better pediatric care, altogether. This commitment requires building an inclusive culture and a team that represents the diverse communities we serve. \nWe believe that when people from all backgrounds, experiences, and perspectives come together, we create a stronger team and better care for our patients and their families. We realize the importance of an environment where clinicians and team members feel cared for, supported, and valued. We believe in the basics: treating everyone with kindness, respect, and fairness.\nWe do not tolerate discrimination or harassment of any kind. This includes, but is not limited to, race, color, sex, gender, age, religion or religious creed, national origin, ancestry, citizenship, marital status, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, military or veteran status, or any other characteristic protected by law.\nWe recruit and hire based on skills, talent, and potential, ensuring everyone has a fair chance to succeed. Together, we strive to build an inclusive and welcoming space where we can achieve our goal of building a happier future for the pediatric workforce.","description_format":"text","description_chars":7228,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Health Care","Primary Care & Medical Centers","Pediatric Care"],"lifecycle":[{"event":"open","at":"2026-11-04T22:12:25Z"},{"event":"close","at":"2026-11-05T18:44:43Z"}],"visa":[],"liveness":null,"pay":null,"html_url":"https://alion.io/job/zarminali-pediatrics-marketing-analytics-manager","json_url":"https://alion.io/job/zarminali-pediatrics-marketing-analytics-manager.json","meta":{"generated_at":"2026-11-15T00:36:11Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":1096,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4394390},"rest":"https://alion.io/mcp/rest/get_company?id=4394390"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fzarminali-pediatrics-marketing-analytics-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fzarminali-pediatrics-marketing-analytics-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fzarminali-pediatrics-marketing-analytics-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/zarminali-pediatrics-marketing-analytics-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fzarminali-pediatrics-marketing-analytics-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3772991}},{"tool":"search_jobs","arguments":{"company":"zarminali.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3772991},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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