{"id":3876933,"url":"https://alion.io/job/zeal-network-brand-manager-mwd","title":"Brand Manager (m/w/d)","company":{"id":6240,"name":"ZEAL Network","domain":"zealnetwork.de","url":"https://alion.io/company/zealnetwork","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"B","score":82,"open_postings":5,"ghost_share":0,"stale_share":0.8,"repost_share":0.2,"time_to_fill_p50_days":21,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Hamburg, Germany"],"countries":["DE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-06T13:03:56Z","employer_posted_date":"2026-11-06","last_verified_at":"2026-11-13T15:59:51Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":7},"description":"ZEAL Network SE is a leading international provider of online lottery products, operating for over 20 years with brands like LOTTO24 and Tipp24. As Germany’s largest digital lottery operator and a trusted partner of Spain’s ONCE, we are passionate about shaping the future of lottery experiences.\nLOTTO24 is Germany’s leading online provider of state-licensed lottery products, offering customers convenient and secure access to popular games like LOTTO 6aus49, Eurojackpot, and GlücksSpirale. As a trusted partner of the state lotteries, LOTTO24 ensures that every ticket sold helps support charitable, social, and community projects across Germany. By combining ease of play, trusted security, and meaningful social contributions, LOTTO24 exemplifies ZEAL’s vision of making lottery participation more accessible while giving back to society.\nThe role:\nAs our Brand Manager, you bring our brand and marketing strategy to life through impactful consumer campaigns and creative initiatives. You translate strategic direction and campaign concepts into high-quality execution across relevant channels and customer touchpoints. Working closely with cross-functional teams, agencies, and external partners, you combine creativity, strong execution, and data-driven decision-making to strengthen our brand and contribute to measurable business impact.\nYour tasks:\nTranslate strategic direction and campaign concepts into effective Brand Marketing activities\nCollaborate closely with Media, CRM, Creative and Product teams to ensure a consistent brand experience\nExecute integrated consumer campaigns across high-reach channels such as TV, online video and OOH\nManage creative development and production with agencies, partners and our internal Creative Studio\nUse consumer and market insights to inform campaign execution and creative decisions\nMonitor campaign KPIs and optimize activities based on data, results and learnings\nAlign marketing initiatives with Product, Legal and Compliance requirements\nManage campaign and production budgets within defined frameworks\nAnalyze campaign performance and derive clear learnings for future activities\nWhat you offer us:\nSeveral years of in-house Brand Marketing experience for a consumer-facing brand\nStrong understanding of brand strategy, positioning and integrated consumer marketing\nStrong analytical mindset with experience using data, research and customer insights to drive Brand Marketing decisions\nStrong understanding of relevant Brand Marketing channels and their different roles\nHands-on experience executing integrated B2C marketing campaigns\nExperience working with creative teams, agencies and content productions\nStrong project management and organizational skills\nExperience managing campaign or production budgets\nExperience with campaign analytics, reporting and marketing measurement\nProfessional proficiency in German, both written and spoken\nExperience in Performance Marketing, CRM or evidence-based marketing is a plus\nExperience in e-commerce or digital consumer businesses is a plus\nWhat we offer:\nA modern, dynamic culture grounded in the success of a leading-edge e-commerce company.\n\nA talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact.\n\nOngoing personal growth, supported by an annual development budget of €1,500 to invest in your professional development.\n\nTrust and autonomy, no micromanagement, just confidence in your ability to deliver and excel.\n\nFlexible work options with a hybrid setup focused on results.\n\nUnlimited vacation days in addition to your yearly 30-day vacation allowance.\n\nOpportunity for workations abroad using our WorkFlex tool.\n\nMonthly mobility allowance of €30 to use on the mobility option of your choice (e.g., the Deutschlandticket), plus access to a company bike leasing program.\n\nCompany pension scheme, provided in partnership with Degura, to support your future financial security.\n\nSubsidized EGYM WELLPASS membership, with a contribution of only €25 per month, giving you access to a wide range of gyms and sports options across Germany.\n\nQuarterly company events, along with regular team activities and informal gatherings, a favorite being our Healthy Tuesday lunches or Treat Thursdays in the office!","description_format":"text","description_chars":4266,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"German","level":"Advanced (C1)","optional":false}]},"benefits":["Company events","Flexible schedule","Professional development"],"hiring_locations":[{"name":"Germany","iso":"DE","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["iGaming & Gambling"],"lifecycle":[{"event":"open","at":"2026-11-06T16:43:39Z"}],"visa":[],"liveness":{"score":88,"band":"hot","label":"Hiring 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