{"id":458416,"url":"https://alion.io/job/zeiss-brand-manager","title":"Brand Manager","company":{"id":5290,"name":"Zeiss","domain":"zeiss.com","url":"https://alion.io/company/zeiss","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":76,"open_postings":236,"ghost_share":0,"stale_share":0.941,"repost_share":0,"time_to_fill_p50_days":27,"computed_at":"2026-10-14T06:34:16Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Seoul, South Korea"],"countries":["KR"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":55000,"max_usd":127000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":4410},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-07-30T00:00:00Z","employer_posted_date":"2026-07-30","last_verified_at":"2026-10-14T02:50:40Z","board_verified":true,"closed_at":null,"days_open":76,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":76},"description":"[Employment Conditions]\nDivision: Vision Care (Consumer Markets)\n\nJob Title: Brand Manager\n\nRole / Reporting Line: Individual Contributor / Reports to Brand Marketing Team Leader\n\nContract: Regular\n\nLocation: Seoul (송파구 법원로 135)\n\nOverview:\nAs a Brand Marketing Specialist at ZEISS Korea Vision Care, you will play a key role in shaping and strengthening the ZEISS brand in the eyewear lenses category. This position is responsible for developing and executing brand-driven marketing strategies that enhance brand awareness, deepen consumer engagement, and support sustainable business growth.\nYou will work closely with cross-functional stakeholders-including Sales, Product Management, and Commercial Excellence-to ensure consistent, impactful, and consumer-centric brand messaging across all channels and touchpoints.\nKey Responsibilities:\n1. Brand Strategy & Management\nEnsure brand consistency across all marketing and communication channels.\n\nDevelop and manage brand positioning and messaging to reinforce ZEISS's premium image in the eyewear industry.\n\nConduct market, consumer, and competitive analysis to identify insights, trends, and opportunities that inform brand and marketing strategies.\n\nTranslate global brand strategy into locally relevant initiatives while maintaining global brand alignment.\n\n2. Marketing Campaign Development & Execution\nPlan, develop, and execute integrated marketing campaigns across online and offline channels, including digital, social media, and retail marketing.\n\nCollaborate with internal teams and external agencies to create high-quality, compelling content and marketing materials.\n\nMonitor, analyze, and evaluate campaign performance, providing actionable insights and recommendations for continuous optimization.\n\n3. Consumer Engagement & Brand Experience\nDesign and implement consumer engagement initiatives that strengthen brand connection, preference, and loyalty.\n\nPartner with retail and commercial teams to enhance in-store brand experience, visibility, and consumer touchpoints.\n\nDrive initiatives that elevate the end-to-end brand experience from awareness to purchase and advocacy.\n\nQualifications & Experience:\nEssential:\nMinimum 5 years of experience in brand marketing or brand management, preferably within premium consumer goods or related industries.\n\nProven capability in brand communication strategy, including messaging framework development and integrated content planning.\n\nHands-on experience in managing integrated marketing campaigns, with strong exposure to digital and social media marketing.\n\nExcellent verbal and written communication skills in both Korean and English.\n\nPreferred:\nExperience in FMCG, premium brands, or retail-driven marketing environments.\n\nExperience working in a global or regional matrix organization, collaborating with multiple stakeholders across functions and geographies.\n\nKey Competencies:\nCreativity & Strategic Thinking\n\nStrong Analytical and Problem-Solving Skills\n\nExcellent Communication & Cross-Functional Collaboration\n\nConsumer-Centric Mindset\n\nAbility to Balance Brand Vision with Commercial Objectives\n\nYour ZEISS Recruiting Team:\nKyuYul Jung （정규열）, ShinBi Park （박신비）","description_format":"text","description_chars":3183,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Korean","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Surgical Instruments & Devices","Eyewear","Medical Imaging Systems","Semiconductor Equipment"],"lifecycle":[{"event":"open","at":"2026-09-06T10:13:32Z"}],"visa":[],"liveness":{"score":10,"band":"cold","label":"Long shot","p_open":1,"p_active":0.352,"p_room":0.28,"age_days":76,"expected_fill_days":27,"reasons":["conf:3","stale_co","velocity","win:tail","crowd:brand"],"computed_at":"2026-10-14T06:34:16Z"},"pay":null,"html_url":"https://alion.io/job/zeiss-brand-manager","json_url":"https://alion.io/job/zeiss-brand-manager.json","meta":{"generated_at":"2026-10-14T23:43:03Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":120,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5290},"rest":"https://alion.io/mcp/rest/get_company?id=5290"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fzeiss-brand-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fzeiss-brand-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fzeiss-brand-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/zeiss-brand-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fzeiss-brand-manager"}]}