{"id":474790,"url":"https://alion.io/job/zeiss-campaign-crm-manager","title":"Campaign & CRM Manager","company":{"id":5290,"name":"Zeiss","domain":"zeiss.com","url":"https://alion.io/company/zeiss","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":81,"open_postings":173,"ghost_share":0,"stale_share":0.763,"repost_share":0.012,"time_to_fill_p50_days":40,"computed_at":"2026-11-03T05:54:40Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Birmingham, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":53000,"max_usd":102000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":99},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GDPR","optional":false},{"name":"LinkedIn","optional":false},{"name":"Power BI","optional":false},{"name":"Salesforce","optional":false},{"name":"Adobe Photoshop","optional":true}],"status":"live","first_seen_at":"2026-05-19T00:00:00Z","employer_posted_date":"2026-05-19","last_verified_at":"2026-11-03T17:40:57Z","board_verified":true,"closed_at":null,"days_open":168,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":168},"description":"Position Summary\nAs Campaign & CRM Manager for ZEISS UK & Ireland, you will lead the strategy, planning, and execution of data-driven, multi-channel CRM programmes across B2B and B2C audiences-using insight, technology, and targeted communications to drive measurable business results.\nResponsibilities\n CRM Strategy and Plans: Develop and own the overall CRM strategy and activity plan for ZEISS UK & Ireland (B2B and B2C) aligned to business and marketing objectives and agreed KPIs. Define customer and consumer segmentation, journeys and contact strategies to maximise engagement and value. Coordinate annual communication calendars and ensure alignment with brand and product activities.\nAlways On: Plan, deliver, and optimise integrated multi-channel always on strategies for B2B and B2C audiences to defined KPIs.\n Campaign Management: Plan, deliver, and optimise multi-channel campaigns (ZEISS owned social/digital channels, platforms, email) for B2B and B2C audiences to defined KPIs.\n Performance Measurement & Optimisation: Ensure all activity is tracked, measured and reported against defined KPIs. Analyse performance and provide insight-led recommendations to improve engagement and conversion. Lead a structured test and learn roadmap (tests across platform, channel, media, creative, messaging) to continuously improve effectiveness. \n Content and Communications: (Social and Digital): Oversee creation and delivery of customer/consumer centric SEO optimised content and Communications for ZEISS B2B and B2C social channels and digital platforms.\nSegmentation & Personalisation: Develop and maintain robust audience segmentation models for B2B and B2C.Drive personalisation strategies to deliver relevant content and offers at scale across channels.\n Technology Ownership: Administer and optimise CRM and marketing automation platforms and tools (e.g. Salesforce, Marketing Cloud and similar). Driving best practice and in-house capability. Identify and implement enhancements to workflows, integrations, and processes to improve efficiency and performance.\n Compliance & Governance: Ensure all CRM activity complies with data protection and privacy regulations (e.g. GDPR, opt-in/opt-out rules). Maintain robust processes for consent, preference management, and data handling. Work in partnership with Data Protection Officer.\nData Management: Partner with data, IT and Commercial teams to ensure data quality, accuracy and availability for CRM activity. Contribute to data strategy, including data capture, enrichment, and usage for segmentation and personalisation.\nCross-Functional Collaboration: Work closely with Marketing, Sales, Customer Service, Product, and Data teams to align CRM activity with wider business goals and initiatives. \nAgency Management: Responsible for working collaboratively with and managing creative and media agency partner/s to deliver annual plans, campaigns and KPIs. Lead briefing, execution, feedback, and review processes, embedding learnings and optimising ways of working.\nBudget Management: Plan and manage CRM projects and initiatives within agreed budgets, ensuring cost-effective delivery and clear ROI.\nGlobal & Local Collaboration: Collaborate with HQ and other ZEISS markets to share and adopt best practices, tools, and approaches in CRM. Build and nurture local and international CRM networks within ZEISS.\nCommunity Management: Ensure effective community management across all ZEISS B2B and B2C social media accounts, in partnership with agencies or internal teams\nBrand Stewardship: Act as a brand guardian, ensuring all CRM and digital communications reflect ZEISS brand values, visual identity, and tone of voice \n.\nRequired Knowledge & Experience\nEssential Criteria\nApproximately 5+ years’ experience developing and delivering CRM strategies for B2B and/or B2C audiences, with demonstrable results.\nStrong understanding and practical application of CRM principles, customer lifecycle marketing, segmentation, and personalisation.\nHands-on experience Salesforce and Marketing Cloud)\nProven experience using a wide range of digital marketing channels and platforms, including PPC, display, social media (Meta, TikTok, Pinterest, LinkedIn), email, and affiliates \nStrong analytical skills: able to interpret data, derive insights, and translate them into clear, actionable recommendations.\nOperational knowledge of analytics tools (e.g. Google Analytics) and reporting tools (e.g. Power BI).\nAn understanding of user behaviour and conversion funnels to feedback to product owners and steer product development.\nWorking knowledge of data privacy and consent regulations (e.g. GDPR) and their application in CRM.\nProven ability to work effectively in cross-functional teams and influence stakeholders at different levels.\nStrong project management skills with experience managing multiple initiatives simultaneously.\nExperience managing agencies (creative and media) to deliver high-quality work on time and on budget.\nProven ability to work with creative agencies to deliver impactful multimedia content, from briefing through to creative approval.\nExperience creating or commissioning SEO-optimised content for digital platforms.\nStrong copywriting and briefing skills for customer-facing communications.\nDesirable Criteria\nGraphic design skills and experience with Adobe Creative Cloud (e.g. Photoshop, Illustrator, InDesign) or similar tools.\nYour ZEISS Recruiting Team:\nAbbie Walters","description_format":"text","description_chars":5453,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Surgical Instruments & Devices","Eyewear","Medical Imaging Systems","Semiconductor Equipment"],"lifecycle":[{"event":"open","at":"2026-09-06T14:14:07Z"}],"visa":[],"liveness":{"score":9,"band":"cold","label":"Long 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