{"id":2427975,"url":"https://alion.io/job/zeiss-practice-development-consultant","title":"Practice Development Consultant","company":{"id":5290,"name":"Zeiss","domain":"zeiss.com","url":"https://alion.io/company/zeiss","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":76,"open_postings":229,"ghost_share":0,"stale_share":0.943,"repost_share":0,"time_to_fill_p50_days":27,"computed_at":"2026-10-13T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Mumbai, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"Instagram","optional":false},{"name":"Power BI","optional":false}],"status":"live","first_seen_at":"2026-10-13T08:15:40Z","employer_posted_date":"2026-10-13","last_verified_at":"2026-10-13T12:46:41Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"ZEISS in India\nZEISS in India is headquartered in Bengaluru and present in the fields of Industrial Quality Solutions, Research Microscopy Solutions, Medical Technology, Vision Care and Sports & Cine Optics.\nZEISS India has 3 production facilities, R&D center, Global IT services and about 40 Sales & Service offices in almost all Tier I and Tier II cities in India. With 2200+ employees and continued investments over 25 years in India, ZEISS’ success story in India is continuing at a rapid pace.\nFurther information at ZEISS India.\nDigital Marketer - Refractive Lasers or/ PDC (Practice Development Consultant) - involves working with different hospitals (having Refractive lasers) & training the hospital staff for better procedure conversion. Secondly, to work with the hospital’s social media Agency for lead generation\nPDC is a field job with 80% time in the field(15 days in a month) Travel will be to selective customers approx. 50 customers for Karnataka, Kerala, TN, AP & Telangana\nField visit - This visit to customers will involve\nTraining, discussions on growing the Refractive procedures conversions and increased Revenue.\nArrange CME programs and round table meetings with the optometrist, Counselors and Call center staff. \nBranding support (in-clinic and digital space) during new installations of Refractive Lasers.\nMilestone celebrations with the Refractive centers - example --- 1000 SMILE pro procedures achieved by a center, 10 million eyes SMILE campaign by ZEISS\nZEISS Marketing Campaign execution\nAttending ophthalmology conferences\nLocation: Bangalore\nExperience\nMinimum years and maximum years of relevant experience in Digital Marketing\nPreferred exposure to the MedTech / Healthcare industry (eye care / ophthalmology experience preferred)\nRole Purpose\nTo plan, execute and optimize digital marketing initiatives that increase the visibility and patient pull for premium Laser Vision Correction (LVC) procedures and drive growth of refractive consumable business in Refractive accounts for ZEISS Refractive.\nKey Responsibilities\n1. Digital Marketing & Demand Generation\nDevelop and execute digital marketing plans to enhance awareness and consideration of premium LVC procedures among patients and consumers.\nPlan and manage campaigns across channels (e.g. paid search, social media, display, SEO, email, clinic websites/landing pages).\nWork with internal and external agencies to develop patient-facing content (banners, videos, blogs, patient education materials, etc.).\nOptimize campaigns for lead generation, cost per lead, conversion, and ROI.\n2. Practice/Clinic Engagement (Refractive Practices)\nRegularly engage with refractive surgeons and practices to understand their patient acquisition needs and digital maturity.\nSupport practices in improving their own digital presence (website content, SEO basics, social media presence, local listings, patient journey optimization).\nCo-create and roll out digital patient education and awareness initiatives with key clinics to promote premium LVC procedures.\nConduct trainings / workshops for clinic staff on leveraging ZEISS digital assets and campaigns.\n3. Focus Account & Consumables Growth\nWork closely with Sales and Key Account Managers to identify key focus accounts for refractive consumables.\nDesign and execute account-specific digital initiatives that drive procedure volume and thereby consumable usage (e.g. campaigns around specific technology or procedure types).\nTrack and report impact of digital activities on procedure volume and consumable offtake in these focus accounts.\n4. Analytics, Reporting & Optimization\nDefine and track KPIs: website traffic, lead generation, campaign performance, cost per lead, conversion rates, and engagement metrics.\nUse analytics tools (e.g. Google Analytics, ad platforms, CRM dashboards) to derive insights and optimize campaigns.\nPrepare regular performance reports for internal stakeholders (Marketing, Sales, Business Management).\nTest and iterate creatives, messages, and channels based on data.\n5. Cross-Functional Collaboration & Compliance\nCollaborate closely with Refractive Product Management, Sales, Medical Affairs, and Corporate Marketing.\nEnsure that all digital content and campaigns comply with ZEISS standards, regulatory requirements, and local promotional guidelines for medical devices.\nManage agencies, vendors, and partners as per ZEISS processes and brand guidelines.\nRequired Qualifications & Skills\nEducation\nBachelor’s degree in marketing, Business, Communications, or related field.\nMBA / Post-graduate in Marketing or Digital Marketing is an added advantage.\nProfessional Experience\n- years of hands-on experience in digital marketing (campaign management, performance marketing, or digital strategy).\nExperience in MedTech / Healthcare is mandatory; exposure to ophthalmology / eye care / elective procedures (e.g. LVC, cataract, aesthetics) is preferred.\nExperience working with or supporting clinics / hospitals / medical practices in patient acquisition or brand-building is strongly preferred.\nTechnical & Functional Skills\nStrong practical experience with:Paid media (Google Ads, Meta / Facebook & Instagram Ads, etc.)\nSEO and basic website optimization\nSocial media management and content planning\nBasic marketing automation / email tools and CRM integration (preferred)\n\nGood command of analytics tools (e.g. Google Analytics, platform dashboards, Excel/Power BI for reporting).\nAbility to translate clinical/technical features into clear, patient-friendly communication.\nBehavioral Competencies\nStrong stakeholder management and communication skills (internal & external).\nAbility to work closely with Sales, understand business priorities, and align digital activity to revenue goals.\nData-driven mindset with a bias for execution and continuous improvement.\nHigh level of ownership, integrity, and compliance orientation aligned with ZEISS values.\nReporting Line\nReports to: [Marketing Manager Refractive / Business Manager Refractive / Head of Marketing - Medical Technology]\nKey internal interfaces: Sales (Refractive), Product Management, Medical Affairs, Corporate/Regional Marketing.\nYour ZEISS Recruiting Team:\nSikcha Chhetri","description_format":"text","description_chars":6205,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Milestone celebrations"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Surgical Instruments & Devices","Eyewear","Medical Imaging Systems","Semiconductor Equipment"],"lifecycle":[{"event":"open","at":"2026-10-13T08:15:40Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":27,"reasons":["conf:3","win:early","comp:brand"],"computed_at":"2026-10-13T16:35:19Z"},"pay":null,"html_url":"https://alion.io/job/zeiss-practice-development-consultant","json_url":"https://alion.io/job/zeiss-practice-development-consultant.json","meta":{"generated_at":"2026-10-13T16:35:19Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":25098,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5290},"rest":"https://alion.io/mcp/rest/get_company?id=5290"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fzeiss-practice-development-consultant"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fzeiss-practice-development-consultant"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fzeiss-practice-development-consultant"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/zeiss-practice-development-consultant\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fzeiss-practice-development-consultant"}]}