{"id":3745065,"url":"https://alion.io/job/zero-gravity-demand-generation-manager","title":"Demand Generation Manager","company":{"id":1883230,"name":"Zero Gravity","domain":"zerogravity.co.uk","url":"https://alion.io/company/zerogravity-co-uk","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Welcome to the Jungle","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":50000,"max":60000,"currency":"GBP","period":"year","gross":null,"usd_annual":80498},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agentic Workflows","optional":false},{"name":"AI Agents","optional":false}],"status":"live","first_seen_at":"2026-11-04T10:54:40Z","employer_posted_date":"2026-11-04","last_verified_at":"2026-11-06T23:07:48Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"Join Zero Gravity, an innovative EdTech company dedicated to providing equal opportunities for students from low-opportunity backgrounds. As a Demand Generation Manager, you will be responsible for building and executing the demand engine for our AI Learning Platform, Zero Gravity Tutor. You will have the opportunity to make a significant impact on the education sector and help shape the future of learning.\nMissions\nOwn the demand engine for Zero Gravity Tutor end to end: help set the strategy, run the channels and campaigns, and own the outcome as we take the product to schools.\nBuild and run the account-based campaigns that move teachers and leaders from first touch to sign-up, and freemium sign-ups to paid, watching activation and conversion.\nDiagnose the funnel and forecast it: find where sign-ups, MQLs and pipeline leak, propose and test fixes, set clear metrics on every campaign, and keep a data-backed view of where we stand.\nProfil recherché\nYou have built a marketing engine from close to zero before, as the first or one of the first marketers, rather than running one someone else built.\n\nYou default to solving problems using AI; agentic workflows and analysis.\n\nA track record of driving MQLs and pipeline through a mix of events, ABM, digital marketing and multi-channel campaigns\n\nHands-on across email, marketing automation and drip campaigns, and comfortable building nurture sequences that move people from first touch to closed won\n\nYou own direction, not just execution: you balance the day-to-day campaigns with the strategy that builds the funnel over the year, diagnose where the funnel breaks, and would rather ship, measure and improve than wait for the perfect plan\n\nSpecific, not generic: you can explain why a campaign works, who it is for and what you would do if it fails, using real examples from your own work\n\nPassionate about impact: you care about outcomes, not outputs, and you want the work you do to genuinely change life chances\n\nNice to have\nExperience working with schools, multi-academy trusts, or the wider education sector\n\nFamiliarity with UK education: how schools buy and adopt software, and the rhythm of the school year\n\nExperience taking a go-to-market motion from early traction to scale\n\nHave worked in a company at the 20-50 person stage, where everyone does more than their job title suggests\n\nPR or earned-media experience, or the appetite to build our share of voice through press and thought leadership","description_format":"text","description_chars":2472,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Higher Education"],"lifecycle":[{"event":"open","at":"2026-11-04T12:57:48Z"}],"visa":[{"country":"GB","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"Licensed UK visa sponsor (Skilled Worker, Scale-up)","filings_12m":null,"filings_prev_12m":null,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Skilled Worker; 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