Director, Customer Marketing & Storytelling
Zeta Global
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform - powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
The Role
Zeta is looking for a Director, Customer Marketing to build and lead our customer marketing function within Corporate Marketing.
This role will shape how customer stories, advocacy, and proof points show up across the business - from brand storytelling and product launches to campaigns, executive visibility, sales enablement, and customer growth.
You know how to turn customer success into clear proof of Zeta’s impact. You can identify the right customer voices, build trusted relationships with executives, and develop stories and advocacy programs that support business priorities and go-to-market goals.
You’re also a strong storyteller and writer, comfortable interviewing customers and turning complex products, strategies, and outcomes into clear, compelling narratives across web, campaigns, events, PR, executive communications, and sales channels.
You thrive in highly cross-functional environments and are comfortable partnering with Sales, Product Marketing, Customer Success, Growth Marketing, and Communications teams to bring customer stories and advocacy programs to life.
This is a highly visible role that sits at the intersection of Brand, Product Marketing, Sales, and Customer Success.
This is a hybrid role based out of our NYC office.
Responsibilities
Build and lead Zeta’s customer marketing function, shaping how customer stories, advocacy, and proof points show up across the business
Own and manage a pipeline of customer stories aligned to company priorities, product launches, campaigns, and go-to-market motions
Partner closely with Sales, Product Marketing, Customer Success, and Business Units to identify high-impact customers, use cases, speakers, and advocacy opportunities
Interview customers and write clear, compelling customer stories for publication on Zeta’s website
Lead customer relationships and guide the process from outreach through approval and activation
Collaborate across Marketing, Sales, Communications, and Customer Success to amplify customer stories and create a more consistent customer experience across emails, webinars, events, and other customer communications
Help shape how customer marketing supports the full customer lifecycle - from awareness and pipeline growth to retention and advocacy
Continuously raise the bar for storytelling quality and how Zeta shows up in the market
Support the evolution of customer advocacy and engagement programs, including references, testimonials, customer councils, beta programs, webinars, and executive engagement initiatives
Who You Are
8+ years of experience in customer marketing, product marketing, content, or related B2B marketing roles
Strong storytelling and writing skills, with the ability to turn complex customer interviews into clear, compelling stories
Experience working directly with customers and managing approvals with professionalism and attention to detail
Strong understanding of how customer marketing supports brand, pipeline growth, customer engagement, and advocacy
Ability to quickly learn new products, technologies, and customer use cases
Experience partnering cross-functionally with Sales, Product Marketing, Customer Success, and Marketing teams
Strong project management and organizational skills, with the ability to manage multiple stakeholders and priorities at once
Proactive, curious, and customer-focused, with the ability to identify strong stories and advocacy opportunities
Experience in B2B SaaS, marketing technology, or enterprise technology environments preferred
What Success Looks Like
A consistent pipeline of high-quality customer stories tied to priority accounts and use cases
Stories that are actively used by Sales, Marketing, and PR to drive pipeline and credibility
Strong customer relationships that lead to repeat advocacy opportunities
Clear, differentiated narratives that prove Zeta’s impact in the market
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $180,000 - $190,000, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!