{"id":1919575,"url":"https://alion.io/job/zeta-global-lead-analyst-programmatic-analytics","title":"Lead Analyst, Programmatic Analytics","company":{"id":5444,"name":"Zeta Global","domain":"zetaglobal.com","url":"https://alion.io/company/zeta-global","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":86,"open_postings":52,"ghost_share":0,"stale_share":0.346,"repost_share":0,"time_to_fill_p50_days":78,"computed_at":"2026-10-10T05:45:15Z"}},"role":"Analytics","role_family":"Analytics","seniority":"lead","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":107000,"max_usd":200000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":315},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Microsoft Excel","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-10-05T15:08:35Z","employer_posted_date":"2026-10-05","last_verified_at":"2026-10-12T02:39:34Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"WHO WE ARE \nZeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform - powered by one of the industry’s largest proprietary databases and AI.\nOur enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.\nTHE ROLE\nZeta Global Corp. seeks a Lead Analyst, Programmatic Analytics and Strategy in NYC to Serve as the client-facing lead responsible for communicating campaign strategy, reviewing campaign-based performance insights, and delivering narrative interpretations of data findings to external clients.\nPartner with clients to understand business challenges.\nDesign analytic and testing plans to derive actionable intelligence aligned with client marketing objectives.\nOwn end-to-end campaign performance reporting, identify optimization opportunities, and recommend strategies such as expansion to additional channels, updates to targeting, or new analyses to address client business objectives.\nReview and evaluate performance of programmatic models across revenue, delivery performance, and pacing metrics.\nPull and synthesize audience insights reports.\nDesign and implement controlled tests to evaluate model performance and feature effectiveness within the programmatic advertising platform.\nCollaborate with internal Product and Engineering teams to assess measurement tools and provide feedback on automation and model features to improve campaign reliability, reach, and effectiveness.\nDevelop innovative measurement tools and analytic solutions to advance the organization's programmatic analytics capabilities.\nConsult with clients on the development and alignment of marketing programs across online and omnichannel digital media channels.\nDetermine campaign setup requirements including testing methodologies, reporting specifications, and optimization modeling parameters to ensure full impact and efficiency of programmatic campaigns.\nCommunicate campaign optimization results to clients, demonstrating value delivered against original business goals through structured presentations and data storytelling.\nUse SQL for data extraction, transformation, and analysis.\nUse advanced Microsoft Excel, including pivot tables and data analysis functions.\nCommunicate complex technical concepts clearly to non-technical clients and stakeholders.\nUse data visualization and presentation tools, including Microsoft PowerPoint.\nOption to telecommute 2 days per week.\nBachelor’s degree in Business Intelligence and Analytics, Marketing Analytics, Mathematics or Statistics plus 4 years of experience required in the job offered or a similar occupation.\nSalary expectations: $144,414/yr\nSend resume to: S Arvelo, Zeta Global Corp., 3 Park Avenue, 33rd Floor, New York, NY 10016.\nBENEFITS & PERKS \nUnlimited PTO \nExcellent medical, dental, and vision coverage \nEmployee Equity and Stock Purchase Plan \nEmployee Discounts, Virtual Wellness Classes, and Pet Insurance \nAnd more!! \nPEOPLE & CULTURE AT ZETA \nZeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. \nWe’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ \nZETA IN THE NEWS! \nhttps://zetaglobal.com/press/?cat=press-releases","description_format":"text","description_chars":4304,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity","Unlimited PTO"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","Marketing Automation","Security Compliance"],"lifecycle":[{"event":"open","at":"2026-10-05T17:40:49Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":4,"expected_fill_days":78,"reasons":["conf:0","velocity","win:early","comp:brand"],"computed_at":"2026-10-10T05:45:15Z"},"pay":null,"html_url":"https://alion.io/job/zeta-global-lead-analyst-programmatic-analytics","json_url":"https://alion.io/job/zeta-global-lead-analyst-programmatic-analytics.json","meta":{"generated_at":"2026-10-12T03:53:09Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":6159,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5444},"rest":"https://alion.io/mcp/rest/get_company?id=5444"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fzeta-global-lead-analyst-programmatic-analytics"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fzeta-global-lead-analyst-programmatic-analytics"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fzeta-global-lead-analyst-programmatic-analytics"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/zeta-global-lead-analyst-programmatic-analytics\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fzeta-global-lead-analyst-programmatic-analytics"}]}