{"id":1674132,"url":"https://alion.io/job/zeta-global-manager-analytics-insights-programmatic","title":"Manager, Analytics & Insights - Programmatic","company":{"id":5444,"name":"Zeta Global","domain":"zetaglobal.com","url":"https://alion.io/company/zeta-global","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":87,"open_postings":54,"ghost_share":0,"stale_share":0.333,"repost_share":0,"time_to_fill_p50_days":84,"computed_at":"2026-10-08T05:49:30Z"}},"role":"Analytics","role_family":"Analytics","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Fort Lauderdale, United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":110000,"max":130000,"currency":"USD","period":"year","gross":null,"usd_annual":130000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Microsoft Excel","optional":true},{"name":"Python","optional":true},{"name":"SAS","optional":true},{"name":"SQL","optional":true},{"name":"Tableau","optional":true}],"status":"live","first_seen_at":"2026-10-01T19:44:16Z","employer_posted_date":"2026-10-01","last_verified_at":"2026-10-09T00:38:40Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":7},"description":"WHO WE ARE \nZeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform - powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.\nTHE ROLE\nThe Programmatic Analytics and Strategy team at Zeta Global providesactionable insights to both external customers and internal teams. As Manager, you will oversee a team of two analysts while taking a lead role inpriority accounts and media and analytics strategy. You will design measurement frameworks and drive complex testing initiatives including brand lift, incrementality, and A/B experimentation. Alongside your client’swork, you will develop your team’s capabilities through day-to-day coaching, mentorship, and training. \nDepending on your location, this role could be hybrid (NYC, Fort Lauderdale, Nashville, LA, San Francisco) or remote. \nResponsibilities:\nStrategy & Client Leadership \nTake a lead role on priority and complex accounts, helping shape the analytics and media strategy narrative for client engagements. \nPartner with Sales and Customer Success to identify new business opportunities, support pitches, and expand scope within existing accounts. \nConsult with clients on the development and alignment of marketing programs across online channels, translating business challenges into analytical solutions. \nLead client-facing communication around campaign strategy, performance insights, and optimization recommendations with a compelling storytelling approach. \nPartner with Customer Success leads to execute the QBR process end-to-end including setting timelines, maintaining quality standards, and ensuring analysts are prepared to present insights that drive meaningful client conversations. \nCommunicate campaign optimization results to clients to prove value against original business goals. \nMeasurement, Testing & Analytics \nDesign and own measurement frameworks that define how success is tracked, reported, and communicated across client portfolios. \nLead the design and execution of complex testing programs including brand lift studies, incrementality testing, and A/B experimentation. \nEstablish testing methodologies, reporting requirements, and optimization modeling requirements to ensure full campaign impact and efficiency. \nWork with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence. \nReview performance of models across revenue, performance, and pacing - identifying opportunities and flagging risks proactively. \nWork with internal teams and stakeholders to determine that measurement tools and products are appropriate for addressing client business challenges. \nDevelop innovative measurement tools and solutions that advance the team’s analytical capabilities. \nProvide feedback to Product and Engineering teams on automation and model features to advance reliability, reach, and effectiveness of programmatic campaigns. \nTeam Management & Development \nManage a small team of analysts, supporting their day-to-day workload, quality of output, and professional growth \nMentor and train team members on analytical best practices, platform tools, client communication, and media strategy. \nReview and provide feedback on analyst deliverables before they reach clients or senior stakeholders. \nFoster a collaborative, high-performance team environment that encourages knowledge sharing and continuous learning. \nDelegate effectively to free up bandwidth for strategic priorities while ensuring everything under your purview runs smoothly. \nDesired Skills and Experience:\n5+ years of experience in a digital media, programmatic analytics, or related role. \nExperience mentoring or informally leading peers; prior direct management experience a plus but not required. \nDeep experience in digital media strategy and programmatic analytics. \nProven track record designing and executing measurement frameworks and complex testing programs (brand lift, incrementality, A/B). \nExperience pulling and synthesizing audience insights reports. \nClient-facing experience with a demonstrated ability to lead strategic conversations. \nTechnical Skills \nExtensive experience with SQL and Excel / pivot tables. \nExcellent presentation, visualization, and storytelling skills with PowerPoint. \nExperience with VBA/Excel Macros, Tableau, Python, SAS, or other data manipulation tools a plus. \nTechnical acumen to design campaigns that optimize the use of our technology platform. \nExcellent diagnostic skills. \nLeadership & Soft Skills \nA great communicator who can convey complex technical concepts in simple, compelling terms to both clients and team members. \nStrong aptitude for media strategy with the ability to contextualize concepts for client audiences. \nAbility to prioritize and delegate across several high-profile accounts simultaneously. \nHigh degree of creativity, attention to detail, self-motivation, and drive. \nEnthusiastic team player with a penchant for collaboration, knowledge sharing, and developing others. \nComfortable in a rapidly evolving, startup-style environment. \nData-driven, technically curious, and self-starting. \nProfessional oral and written communication skills. \nEducation \nBachelor's degree in business, Finance, Economics, Statistics, Marketing, or equivalent experience. \nBonus - Master's degree or equivalent in Business, Finance, Economics, Statistics, Marketing, or equivalent experience. \nBENEFITS & PERKS\nUnlimited PTO\nExcellent medical, dental, and vision coverage\nEmployee Equity and Stock Purchase Plan\nEmployee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!\nSALARY RANGE\nThe salary range for this role is $110,000 - $130,000 depending on location and experience. \nPEOPLE & CULTURE AT ZETA\nZeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. \nWe’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ \nZETA IN THE NEWS!\nhttps://zetaglobal.com/press/?cat=press-releases","description_format":"text","description_chars":7166,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Continuous learning","Equity","Unlimited PTO"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","Marketing Automation","Security Compliance"],"lifecycle":[{"event":"open","at":"2026-10-02T07:43:18Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":6,"expected_fill_days":84,"reasons":["conf:1","velocity","win:early","comp:brand"],"computed_at":"2026-10-08T05:49:30Z"},"pay":{"stated_usd_annual":130000,"is_top_pay":true},"html_url":"https://alion.io/job/zeta-global-manager-analytics-insights-programmatic","json_url":"https://alion.io/job/zeta-global-manager-analytics-insights-programmatic.json","meta":{"generated_at":"2026-10-09T00:43:29Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":1040,"day_limit":5000,"remaining_today":3960,"minute_limit":60,"resets_at":"2026-10-10T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5444},"rest":"https://alion.io/mcp/rest/get_company?id=5444"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fzeta-global-manager-analytics-insights-programmatic"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fzeta-global-manager-analytics-insights-programmatic"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fzeta-global-manager-analytics-insights-programmatic"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/zeta-global-manager-analytics-insights-programmatic\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fzeta-global-manager-analytics-insights-programmatic"}]}