{"id":79580,"url":"https://alion.io/job/zeta-global-senior-data-analyst","title":"Senior Data Analyst","company":{"id":5444,"name":"Zeta Global","domain":"zetaglobal.com","url":"https://alion.io/company/zeta-global","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":86,"open_postings":38,"ghost_share":0,"stale_share":0.368,"repost_share":0,"time_to_fill_p50_days":84,"computed_at":"2026-11-03T05:54:40Z"}},"role":"Analytics","role_family":"Analytics","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Hyderabad, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":16000,"max_usd":32000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":25},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-06-05T10:35:37Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-11-03T22:21:23Z","board_verified":true,"closed_at":null,"days_open":151,"trust":{"level":"ok","repost_count":0,"flags":[],"days_open":150},"description":"Senior Data Analyst \nLocation: Hyderabad, India (WFO)\nReporting / Hours: 6:00 PM to 2:00 AM IST, as the candidate will need to collaborate closely with stakeholders in the US time zone.\nPrimary Job Responsibilities: \nZeta is looking for an exceptional Senior Business Analyst, Marketing Effectiveness to join our team in Hyderabad, India. This role is ideal for a business-minded analytics professional who can connect marketing strategy, measurement, and performance insights to practical business decisions. The Senior Business Analyst will work closely with teams in India and the USA to shape marketing test plans, evaluate campaign outcomes, and identify the drivers behind business performance. This role requires strong business judgment, comfort working with data, and the ability to turn complex measurement findings into clear recommendations that help stakeholders make informed decisions.\nResponsibilities: \nPartner with marketing and cross-functional stakeholders to define business questions, shape test-and-learn plans, and ensure measurement approaches are aligned to decision-making needs.\nSupport the design and evaluation of marketing tests, including A/B tests, holdout strategies, geo tests, and other structured approaches to understand what is driving performance.\nBuild a strong understanding of marketing measurement practices, including incrementality, attribution, and performance tracking, to assess campaign effectiveness with confidence.\nAnalyze campaign and channel performance across audiences, offers, and customer journeys to identify trends, explain outcomes, and highlight opportunities for improvement.\nHelp establish causal understanding by connecting test results, measurement frameworks, and business context to determine what is truly driving outcomes.\nTranslate analytical findings into clear business insights, executive-ready summaries, and actionable recommendations that support optimization and investment decisions.\nWork across analytics, marketing, client success, and operations teams to improve consistency in measurement, reporting, and interpretation of results.\nContribute to the development of best practices, frameworks, and repeatable approaches for evaluating marketing performance and business impact.\nRequirements: \nStrong understanding of marketing measurement, performance analysis, and test design, with the ability to connect analytical work to business questions and decisions.\nAbility to evaluate campaign and channel performance in depth, identify key drivers, and communicate what the results mean for the business.\nComfort working with data and analytical tools such as SQL, Excel, and BI platforms to investigate performance and support measurement needs.\nStrong communication and stakeholder management skills, with the ability to simplify complex findings for both technical and non-technical audiences.\nStructured problem-solving mindset, strong attention to detail, and the ability to manage multiple priorities in a fast-paced, cross-functional environment.\nExperience: \nBachelor’s or Master’s degree in Business, Economics, Marketing, Statistics, Analytics, or a related field.\n5+ years of experience in marketing analytics, business analytics, performance measurement, or a related role supporting marketing or commercial teams.\nExperience working with marketing performance data, test design, campaign analysis, and measurement frameworks in a business environment.\nExperience partnering with cross-functional and global teams is preferred; flexibility to collaborate with stakeholders in the USA is expected.\nCompany Summary:\nZeta Global is a NYSE listed data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007by entrepreneur David A. Steinbergand John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combinestheindustry’s3rdlargestproprietary dataset (2.4B+identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.\nOur technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise in compassing all digital marketing channels - Email, Display, Social, Search and Mobile - Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.\nZeta Global is an Equal Opportunity / Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans’ status, or any other basis protected by law.\nZeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm.\nhttps://www.forbes.com/sites/shelleykohan/2024/0c/1S/amazon-partners-with-zeta-global-to-deliver-gen- ai-marketing-automation/ \nhttps://www.cnbc.com/video/2024/05/0c/zeta-global-ceo-david-steinberg-talks-ai-in-focus-at-milken- conference.html \nhttps://www.businesswire.com/news/home/20240S04c22808/en/Zeta-Increases-3Ǫ24-Guidance \nhttps://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc- 300S45353.html \nhttps://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and- cross-channel-campaign-management-reports-by-independent-research-firm-300S38241.html","description_format":"text","description_chars":5488,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"India","iso":"IN","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Marketing Automation","Email Marketing","Customer Data Platforms (CDP) & Reverse ETL"],"lifecycle":[{"event":"open","at":"2026-06-05T10:35:37Z"}],"visa":[],"liveness":{"score":25,"band":"fade","label":"Fading","p_open":1,"p_active":0.698,"p_room":0.36,"age_days":150,"expected_fill_days":84,"reasons":["conf:2","velocity","win:tail","crowd:"],"computed_at":"2026-11-03T05:54:40Z"},"pay":null,"html_url":"https://alion.io/job/zeta-global-senior-data-analyst","json_url":"https://alion.io/job/zeta-global-senior-data-analyst.json","meta":{"generated_at":"2026-11-03T23:23:17Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2052,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-04T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5444},"rest":"https://alion.io/mcp/rest/get_company?id=5444"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fzeta-global-senior-data-analyst"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fzeta-global-senior-data-analyst"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fzeta-global-senior-data-analyst"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/zeta-global-senior-data-analyst\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fzeta-global-senior-data-analyst"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":79580}},{"tool":"search_jobs","arguments":{"company":"zetaglobal.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":79580},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}