{"id":805416,"url":"https://alion.io/job/zilch-performance-marketing-lead","title":"Performance Marketing Lead","company":{"id":51374,"name":"Zilch","domain":"zilch.com","url":"https://alion.io/company/zilch","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":81000,"max_usd":146000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":39},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AppsFlyer SDK","optional":false},{"name":"Google Ads","optional":false},{"name":"Meta Ads","optional":false},{"name":"Microsoft Office","optional":false},{"name":"TikTok Ads","optional":false}],"status":"live","first_seen_at":"2026-07-03T08:14:07Z","employer_posted_date":"2026-07-03","last_verified_at":"2026-11-04T06:43:31Z","board_verified":true,"closed_at":null,"days_open":123,"trust":{"level":"ok","repost_count":0,"flags":[],"days_open":123},"description":"Who we are:\nWe're one of Europe's fastest-growing fintech companies - on a mission to create the world's most empowering way to pay.\nWe launched the product in 2020 and achieved double unicorn status, valued at $2 billion, and since then have taken on more than 6 million customers.\nOur mission is to become the best way to pay for anything, anywhere and say goodbye to credit costs for everyone. This is huge. Want to join us?\nThe Role\nThe role reports to the Director of Performance Marketing and is responsible for driving incremental profitable user & transactional value (Gross Merchandise Value) growth via Performance Marketing channels, working collaboratively with the wider cross functional Growth team.\nDay to Day Responsibilities\nContribute to Performance Marketing Strategy across Paid Social, Paid App, Paid Search & Programmatic advertising channels and landing page optimisation, to drive profitable incremental user acquisition & retention, supporting the Director of Performance Marketing\n\nOwn Performance Marketing targets & budgets for acquisition & retention, working closely with senior Marketing, Growth & Finance leadership on forecasting, planning & optimisation\n\nProactively identify growth opportunities in existing & new channels, propose new initiatives to test, run experiments across creative, media buying and signals, report on outcomes and provide recommendations/iterative improvements\n\nOwn Paid Social creative strategy and analysis, working closely with the in-house design team and external video agency to produce high-performing ads\n\nHands on campaign planning, execution, optimisation & reporting\n\nKeep on top of latest performance marketing trends & tools to improve efficiency and impact of performance marketing, and wider marketing & design team\n\nCross functional collaboration with wider marketing & design function, as well as data, product, engineering, sales, finance & risk teams to improve outcomes for customers, merchants & Zilch\n\nWe're Looking for\nProven performance marketer who is both strategic & hands on, ideally in rapidly growing scale up environments with experience of managing multi-million pound annual budgets\n\nSignificant Paid Social & Paid App advertising experience, especially with creative optimisation\n\nExperience in landing page & customer journey optimisation to ensure users have cohesive experience and ultimately improve acquisition conversion rates\n\nProactive, user-centric, commercially astute and data-driven approach to problem solving & identification of opportunities\n\nExperience with different experimentation / measurement techniques & tools in performance marketing to understand incremental impact of activity & spend\n\nExceptional communication & stakeholder management, with the ability to summarise deeply technical & analytical topics to more strategic & commercial stakeholders\n\nSpecific required platform experience: Meta Ads, TikTok Ads, Google Ads, Bing Ads, Apple Search Ads, Google Analytics, Appsflyer\n\nProductivity tools: Microsoft Office suite\n\nDesirable but not essential: Programmatic (Display & Video) and / or fintech industry experience, use of AI to improve performance marketing workflows and performance (e.g. creative production & optimisation, identification of industry trends, reporting & recommendations)\n\nBenefits.\nCompensation & Savings:\nPension scheme.\n\nDeath in Service scheme.\n\nIncome Protection.\n\nPermanent employees enjoy access to our Share Options Scheme.\n\n5% back on in-app purchases.\n\n£200 for WFH Setup.\n\nHealth & Wellbeing:\nPrivate Medical Insurance including;\n\nGP consultations (video, telephone or face-to-face).\n\nPrescribed medication.\n\nIn-patient, day-patient and out-patient care.\n\nMental health support.\n\nOptical, dental & audiological cover.\n\nPhysiotherapy.\n\nAdvanced cancer cover.\n\nMenopause support.\n\nEmployee Assistance Programme including:\nUnlimited mental health sessions.\n\n24/7 remote GP & physiotherapy.\n\n24/7 helpline for emotional & practical support.\n\nSavings & discounts on everyday shopping.\n\n1:1 personalised well-being consultations.\n\nGym membership discounts.\n\nFamily Friendly Policies:\nEnhanced maternity pay.\n\nEnhanced paternity pay.\n\nEnhanced adoption pay.\n\nEnhanced shared parental leave.\n\nLearning & Development:\nProfessional Qualifications.\n\nProfessional Memberships.\n\nLearning Suite for e-courses.\n\nInternal Training Programmes.\n\nFCA & Regulatory training.\n\nWorkplace Perks:\nHybrid working: office-based Monday, Wednesday, and Thursday; remote working Tuesday and Friday\n\nCasual dress code.\n\nWorkplace socials.\n\nHealthy snacks.","description_format":"text","description_chars":4581,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth opportunities","Gym membership","Health insurance","Hybrid work","Parental leave","Stock options"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Buy Now, Pay Later"],"lifecycle":[{"event":"open","at":"2026-09-12T09:26:25Z"}],"visa":[],"liveness":{"score":16,"band":"cold","label":"Long shot","p_open":1,"p_active":0.555,"p_room":0.28,"age_days":123,"expected_fill_days":42,"reasons":["conf:4","velocity","win:tail","crowd:"],"computed_at":"2026-11-04T06:34:25Z"},"pay":null,"html_url":"https://alion.io/job/zilch-performance-marketing-lead","json_url":"https://alion.io/job/zilch-performance-marketing-lead.json","meta":{"generated_at":"2026-11-04T07:40:46Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":11988,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-05T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":51374},"rest":"https://alion.io/mcp/rest/get_company?id=51374"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fzilch-performance-marketing-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fzilch-performance-marketing-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fzilch-performance-marketing-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/zilch-performance-marketing-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fzilch-performance-marketing-lead"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":805416}},{"tool":"search_jobs","arguments":{"company":"zilch.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":805416},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); 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