CRM and Lifecycle Marketing Manager (Senior)

Join our innovative tech company, a leader in developing cutting-edge free-to-play (F2P) mobile games enjoyed by millions every month. We value a friendly, inclusive culture that encourages creativity, learning, and collaboration. You’ll work with a multinational team building engaging products and delivering great player experiences.

Job Description

We are seeking a specialist to own CRM communications for our live mobile games. You will work hands-on with player data, segmentation, hypotheses, and business metrics to design and run lifecycle programs that grow retention, conversion, and revenue through personalized messaging. The role’s key focus is independent ownership of segments, clear campaign business goals, and rigorous impact evaluation.

Key Responsibilities

• Build the CRM strategy and campaign calendar with Product and LiveOps
• Segment players using attributes, in-game events, and behavioral data
• Design and launch customer journeys: welcome, win-back, reactivation, subscription, LiveOps, and sale communications
• Run email, push, and in-app campaigns
• Formulate hypotheses, define KPIs, run A/B tests, and scale winning scenarios
• Measure CRM impact on Open Rate, CTR, Conversion, Retention, and Revenue
• Collaborate with Product Managers, Analytics, Design, and Copy to deliver high-quality campaigns
• Coordinate end-to-end CRM campaign launches and timelines

Requirements

• 3+ years in CRM/Lifecycle Marketing
• Proven experience with segmentation, automated flows, and customer journeys
• Strong grasp of product and CRM metrics, A/B testing, and campaign analytics
• English: Intermediate+

Preferred Qualifications

• Background in gaming or mobile apps; subscription product experience is a plus
• Familiarity with SQL, Firebase, AppsFlyer, Amplitude, BI tools, Jira, and Confluence

Benefits

• Work on global F2P projects reaching millions monthly
• Involvement across all stages of product development
• Remote work and flexible schedules
• KPI- and success-based bonuses
• Career growth in an international setting
• Paid conferences, training, and workshops
• Support for key life events (one-time assistance options)
• Referral program
• Access to mental health sessions with psychologists
• Participation in charitable initiatives