{"id":1690403,"url":"https://alion.io/job/zippo-senior-manager-digital-performance-marketing","title":"Senior Manager, Digital & Performance Marketing","company":{"id":2142778,"name":"Zippo","domain":"zippo.com","url":"https://alion.io/company/zippo-com","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"UltiPro","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-31T05:58:55Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bradford, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":85000,"max_usd":170000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":3011},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Domo","optional":false},{"name":"Google Ads","optional":false},{"name":"LinkedIn","optional":false},{"name":"Microsoft Office","optional":false},{"name":"Monday.com","optional":false},{"name":"Shopify","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-05-19T15:32:52Z","employer_posted_date":"2026-05-19","last_verified_at":"2026-10-31T10:49:36Z","board_verified":true,"closed_at":null,"days_open":164,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":164},"description":"PRIMARY FUNCTION:\nThe Senior Manager of Digital and Performance Marketing at Zippo Manufacturing Company/W.R. Case & Sons Cutlery will lead marketing initiatives across our portfolio of iconic American brands. This role owns the strategy, execution, and optimization of paid media (paid social, pay-per-click, and programmatic) along with email and SMS marketing and will be responsible for driving scalable customer acquisition and revenue growth, while also leveraging email as a high-impact owned channel for engagement and conversion. The role will oversee three staff and reports to the Vice President of Global Marketing.\nThe Senior Manager leads a high-impact function, and team, at the intersection of media, data, and creative-building a modern growth engine that balances brand storytelling with measurable performance outcomes.\nPRIMARY DUTIES:\nLeadership & Strategy\nDefine and lead the overarching paid media and email marketing strategy\nExecute on Brand Team strategies for high impact organic content\nManage and mentor a high-performing internal team and external agency partners\nEstablish clear KPIs (CPA, ROAS, revenue contribution from email) and accountability frameworks\nPartner with leadership to align marketing investments with business growth goals\nBuild annual roadmaps, including spending plan and revenue forecasting\nPaid Media (Acquisition & Growth)\nOversee strategy and execution across:\nPaid Social (Meta, TikTok, YouTube, LinkedIn etc.)\nPPC and Search (Google Ads, Performance Max)\nProgrammatic and DSP\nElevate internal capabilities for programmatic/DSP buying\nDrive full-funnel media planning, from awareness through conversion and remarketing\nOptimize budget allocation across channels to maximize incremental revenue and efficiency\nImplement rigorous testing frameworks (creative, audience, bidding strategies, landing pages)\nIdentify and scale new customer acquisition opportunities and emerging platforms\nData, Analytics & Attribution\nEstablish a unified measurement framework across digital channels with assistance from Business Intelligence group\nLead attribution strategy, including multi-touch attribution and incrementality testing\nBuild dashboards and reporting using established Business Intelligence platforms to provide clear visibility into performance and ROI\nTranslate data into actionable insights that inform strategy, creative, and budget decisions\nEnsure accurate tracking (pixels, conversion APIs, tagging infrastructure)\nCreative & Brand Integration\nPartner with creative and brand teams to develop high-performing, on-brand organic content\nEnsure consistency across paid and owned channels while optimizing for performance\nGuide creative testing strategies and improvement loops\nBalance performance marketing needs with the heritage and premium positioning of both brands\nTechnology & Innovation\nAdvise on the tools in marketing technology stack with assistance of Marketing Operations group\nStay ahead of industry trends in media buying, deliverability, automation, and AI-driven optimization\nLeverage first-party data strategies in response to evolving privacy regulations\nIdentify opportunities to improve efficiency through tools, automation, and data integration\nEDUCATION AND ADDITIONAL ELIGIBILITY QUALIFICATIONS:\nBachelor’s in Marketing, Communications, Digital Media/Digital Marketing, Data Analytics, or Business Administration, or equivalent relevant experience required\n4-8+ years of experience in performance marketing, including paid media and email marketing\nDemonstrated Proficiency with Microsoft Office Suite\nKnowledge of Microsoft AX and D365 operating system, Shopify, DOMO, and Monday.com systems preferred\nProven leadership experience managing teams and external partners\nDeep expertise across paid social, PPC/search, and programmatic/DSP platforms, as well as email marketing platforms and campaign optimization\nStrong analytical mindset with experience in attribution, forecasting, and performance optimization\nExperience managing and scaling media budgets\nDemonstrated success driving efficient customer acquisition and email-driven revenue growth in an eCommerce or DTC environment\nDirect programmatic ad buying experience, utilizing platforms such as TradeDesk, Amazon DSP, StackAdapt, etc.\nThis is a salaried-exempt, full on-site role located in Bradford, 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