Lead – Performance Marketing
Confirmed on the employer's own hiring board on Oct 8, 2026. First seen by Alion on Oct 3, 2026.
ABOUT ZOLVE
Welcome to the financial frontier of limitless possibilities - welcome to Zolve. We're not just a fintech; we're architects of a financial revolution, crafting a narrative that transcends borders. At Zolve, we believe in rewriting the rules of finance to empower global citizens, nomads, and dreamers to navigate the world without constraints.
Zolve is the world's first cross border neo-bank which helps migrants get access to credit in the new country based on their home country credit score. Zolve’s cross-border capabilities enable global citizens to access financial products such as checking accounts, credit cards, remittances, insurances, and loans seamlessly, helping them to be financially free to pursue their ambitions, without limiting the services to a particular country.
As we continue to grow into multiple geographies, product lines and customer segments, we are seeking a dynamic individualto join us and support our journey.
JOB DESCRIPTION
Role: Lead - Performance Marketing
Location: Bengaluru
Employment Type: Full-Time
Zolve is looking for a senior, revenue-first Performance Marketing leader to own, forecast, and scale marketing-led revenueacross geographies. This role carries direct accountability for ARR contribution, CAC, payback, and LTV, and requires strong ownership across paid, affiliate, and programmatic channels in a global fintech environment. Own marketing-driven revenue growth by building scalable acquisition engines with predictable ROI, strong unit economics, and disciplined execution.
RESPONSIBILITIES
Revenue Ownership & Growth
Own end-to-end revenue outcomesfrom performance marketing channels
Drive acquisition, activation, retention, and monetization aligned to ARR, LTV/CAC, ROAS, and payback targets
Forecast revenue contribution and performance impact on a weekly and monthly basis
Scale revenue profitably across Google, Meta, YouTube, LinkedIn, Affiliate Marketing, and Programmatic platforms
Channel Execution & Scaling
Build and optimize high-spend, revenue-efficient campaign structures across paid and affiliate channels
Lead experimentation focused on revenue uplift, not vanity metrics
Optimize full-funnel performance-from click to activation to repeat usage
Drive channel-level profitability and budget reallocation based on marginal ROAS
Affiliate & Partner Revenue
Own affiliate-led revenue growthacross publishers, partners, and networks
Build scalable affiliate acquisition models with strong fraud controls and payout efficiency
Expand high-intent, performance-driven partnerships to deliver incremental revenue
Funnel, Product & Conversion Impact
Partner with Product, Growth, Analytics, and Engineering to improve activation rates, onboarding, pricing signals, and revenue conversion
Influence product and funnel decisions using revenue-backed insights
Identify and fix revenue leakage across the customer journey
Data, Attribution & Business Reviews
Own attribution models, dashboards, and revenue reporting
Track and analyze ARR contribution, CAC, LTV, ROAS, cohort performance, and funnel drop-offs
Present clear revenue insights and recommendations to senior leadership
Budget Ownership & Governance
Own and deploy multi-crore monthly budgetswith strict ROI accountability
Set guardrails for CAC, payback, and profitability while scaling spend
Identify new geographies, channels, and programmatic opportunities to unlock revenue
Team Leadership
Build and lead a high-performance, revenue-accountable marketing team
Set clear revenue KPIs and ownership for each team member and agency partner
Establish best-in-class revenue playbooks, operating rhythms, and governance
QUALIFICATIONS
Education
Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field
Google Ads, Meta Blueprint, and Programmatic certifications are a plus
Experience & Skills
7+ years of experience in revenue-driven performance marketing
2-3+ years of people leadership experience
Mandatory experience in an online, product-led business(fintech preferred)
Demonstrated success in scaling paid and affiliate channels with clear revenue ownership
Deep hands-on expertise in Google Ads, Meta, Affiliate platforms, and Programmatic buying
Strong experience with analytics, attribution, and revenue forecasting tools(GA, Mixpanel, AppsFlyer, Adjust, etc.)
Strong business judgment with a deep understanding of unit economics and growth trade-off.
Preferred
Experience scaling performance marketing in the US market
Exposure to DV360, The Trade Desk, or similar programmatic platforms