{"id":3640380,"url":"https://alion.io/job/zone-co-demand-generation-manager-noam","title":"Demand Generation Manager, NOAM","company":{"id":2186173,"name":"Zone & Co","domain":"zoneandco.com","url":"https://alion.io/company/zoneandco","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GDPR","optional":false},{"name":"HubSpot","optional":false},{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false},{"name":"Slack","optional":false},{"name":"LinkedIn","optional":true}],"status":"live","first_seen_at":"2026-11-02T20:57:40Z","employer_posted_date":"2026-11-02","last_verified_at":"2026-11-05T18:05:16Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"Zone & Company Software Consulting LLC (“Zone”) is the ERP-native AI platform for financial operations, purpose-built for organizations running on Oracle NetSuite. We are redefining how finance teams operate by delivering an AI-powered system that automates, connects, and scales financial workflows directly within the ERP.\nAs the AI operating system for finance teams in NetSuite, Zone enables more than 4,500 customers worldwide to run smarter, faster, and with greater accuracy. Our platform spans the full financial lifecycle, including Quote-to-Cash, Procure-to-Pay, Treasury, Payroll Management, and Record-to-Report, eliminating manual processes and unlocking real-time financial intelligence.\nBy embedding intelligence directly into NetSuite, Zone helps finance teams move beyond reactive work to proactive, strategic impact. Learn more atwww.zoneandco.com or follow us on LinkedIn:linkedin.com/company/zoneandco.\nAbout the Job:\nAre you a strategic, results-driven marketer who loves building high-impact campaigns and turning innovative ideas into measurable business growth? Join Zone as our Demand Generation Manager and play a pivotal role in shaping how we connect with finance leaders across the US and Canada within the Oracle NetSuite ecosystem.\nIn this highly visible role, you'll have the opportunity to build and lead our North American demand generation strategy, develop creative and integrated marketing programs, and directly influence pipeline growth and revenue performance. Working closely with Sales, Sales Development, Product Marketing, Content, Marketing Operations, Customer Success, and strategic partners, you'll bring campaigns to life that attract, engage, and convert the right audiences.\nThis is an opportunity to make your mark. You'll own regional demand strategy, channel mix, budget allocation, and performance measurement while leveraging AI, automation, and data-driven insights to create smarter, more personalized campaigns and scalable marketing programs. Your successes will help shape demand generation best practices across Zone's global markets, including EMEA, APAC, and LATAM.\nAt Zone, we believe in striving for extraordinary results, playing as a team, creating momentum, keeping it real, and always putting the customer first. If you're energized by ownership, innovation, collaboration, and the opportunity to make a measurable impact, we'd love to meet you!\nWhat You'll Do:\nAs our Demand Generation Manager, you'll own and drive the North American demand generation engine, combining strategic thinking, creativity, data, and technology to generate measurable business growth. You'll have the opportunity to shape our regional marketing strategy, build impactful campaigns, and work closely with teams across the business to turn engagement into qualified pipeline and revenue.\nDrive Demand Generation Strategy & Growth\nDevelop and execute the North American demand generation strategy and quarterly marketing plans, aligning programs, channels, and budgets with business and revenue goals.\nOwn marketing-sourced and influenced pipeline performance, driving results across lead generation, sales opportunities, and revenue contribution.\nIdentify opportunities to optimize channel mix, improve campaign performance, and maximize marketing ROI.\nCreate Impactful, Integrated Campaigns\nPlan and execute multi-channel campaigns across paid search, paid social, email, webinars, content syndication, and industry events.\nDevelop targeted programs that engage CFOs, Controllers, VPs of Finance, and finance operations leaders within the NetSuite ecosystem.\nLead account-based marketing (ABM) initiatives in partnership with Sales, targeting priority accounts and high-value market segments.\nBuild personalized nurture and cross-sell programs that engage prospects and customers throughout the buyer journey.\nBuild Strategic Partnerships & Alignment\nPartner closely with Sales, Sales Development, Product Marketing, Content, Marketing Operations, and Customer Success to create a seamless marketing-to-sales experience.\nDevelop joint marketing initiatives with Oracle NetSuite account teams, Solution Providers, and implementation partners.\nCollaborate with global marketing teams to share successful programs, align strategies, and scale best practices across regions.\nPartner with Product Marketing and Content to bring compelling messaging, customer stories, thought leadership, and product launches to life.\nLeverage Technology, Data & Innovation\nEmbrace AI, automation, and emerging marketing technologies to improve audience targeting, personalization, lead scoring, and campaign efficiency.\nEstablish and optimize campaign measurement, attribution, and reporting to connect marketing investments to pipeline and business outcomes.\nUse data, insights, and experimentation to continuously improve campaign performance, conversion rates, and pipeline velocity.\nLead A/B testing and optimization across digital campaigns, landing pages, email, and creative.\nManage Programs & Deliver Results\nOwn the North American demand generation budget, agency relationships, and marketing vendors, ensuring investments deliver measurable results.\nPlan and execute regional field and virtual events, including trade shows, executive dinners, roadshows, and webinars.\nMonitor market trends, competitive activity, and buyer behavior to identify new opportunities for growth.\nEstablish clear goals, manage priorities, and consistently deliver against key performance indicators (KPIs) and business objectives.\nEnsure marketing programs follow applicable privacy, consent, and communication regulations across the US and Canada.\nBe a Catalyst for Growth\nBring fresh ideas, challenge the status quo, and continuously look for smarter ways to scale marketing impact.\nBuild strong cross-functional relationships, communicate proactively, and take ownership from strategy through execution.\nContribute to a collaborative, innovative, and results-oriented culture while helping shape the future of Zone's global demand generation engine.\nWhat You'll Need:\n5+ years of B2B demand generation or growth marketing experience, ideally in SaaS, with a proven track record of driving pipeline growth in the US and/or Canada.\nBachelor's degree in Marketing, Business, or a related field, or relevant industry certifications.\nExperience developing and executing multi-channel campaigns and account-based marketing (ABM) programs targeting senior business and finance leaders.\nProven ability to manage marketing budgets, measure campaign performance, and demonstrate ROI through pipeline contribution, cost per opportunity, and customer acquisition cost (CAC).\nHands-on experience with marketing automation platforms (HubSpot, Marketo) and Salesforce CRM, including campaign management, lead scoring, and reporting.\nStrong understanding of AI, automation, data-driven marketing, and campaign optimization.\nFamiliarity with North American marketing regulations, including CAN-SPAM, CASL, CCPA/CPRA, and GDPR.\nExcellent communication, collaboration, and analytical skills, with the ability to influence cross-functional teams and manage multiple priorities.\nComfortable working independently in a remote, globally distributed environment, collaborating across cultures and time zones.\nBusiness fluency in written and spoken English and proficiency with collaboration tools such as Slack and Zoom.\nNice to Have:\nExperience marketing to finance and accounting audiences or within the Oracle NetSuite, ERP, or financial technology ecosystem.\nExperience with partner co-marketing, including technology partners and solution providers.\nFamiliarity with AI-powered marketing tools and intent platforms such as 6sense or Bombora.\nExperience supporting Canadian markets, including French-language considerations for Quebec, and collaborating with global teams across EMEA, APAC, and LATAM.\nBenefits\nAt Zone, we provide the platform; you provide the grit. We operate as a high-velocity, fully remote, global team where autonomy isn't just a perk, it’s the standard. We’re looking for self-driven professionals eager to navigate the complexities of a unique SaaS environment and take full command of their professional evolution.\nWe ditch micro-management for high-trust flexibility, ensuring you have the space to innovate and scale. Our benefits are built to fuel this lifestyle, supporting your life beyond the screen so you can focus on making a global impact. Explore our offerings at https://www.zoneandco.com/careers\nJoin Our Global Mission\nZone & Co is an Equal Opportunity Employer committed to building a diverse, equitable, and inclusive workplace. We thrive on unique perspectives and strongly encourage candidates of all backgrounds to apply. Here, your identity is valued, and your talent is the only limit to your growth. All qualified applicants will receive consideration regardless of race, color, religion, sex, orientation, age, disability, or any other protected factor.\nEmployment Terms\nUnited States\nEmployment with Zone is “At-Will”, meaning either party may terminate the relationship at any time, with or without cause or notice, in accordance with applicable law. This job description does not constitute an employment contract or guarantee of continued employment. Duties and responsibilities may evolve as the company grows and may change at any time with or without notice.\nNon-US Jurisdictions\nThis position is offered as a Fixed-Term or Permanent Contract based on your country of residence. 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