{"id":2144048,"url":"https://alion.io/job/zooplus-senior-loyalty-program-manager-all-genders","title":"Senior Loyalty Program Manager (All Genders)","company":{"id":4320,"name":"Zooplus","domain":"zooplus.com","url":"https://alion.io/company/zooplus-se","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":null},"role":"Management","role_family":"Management","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Munich, Germany"],"countries":["DE"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":61800,"max":84900,"currency":"EUR","period":"year","gross":null,"usd_annual":95146},"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-05T09:13:15Z","employer_posted_date":"2026-10-05","last_verified_at":"2026-10-20T01:20:35Z","board_verified":true,"closed_at":null,"days_open":14,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":14},"description":"With over 25 years’ experience, plus the same enormous passion and ambition we had on day-one, we’re trailblazers in the pet e-commerce industry. Our solutions make over 12 million customers genuinely happier - and that’s something we really care about. We work together to continually adapt; embracing change and the challenges it brings so that we can keep doing better. Join us and discover a place where your potential meets your passion for pets. That’s the power of plus.\n As aSenior Loyalty Program Manager, you will own the development, optimization, and performance of our customer loyalty program. You will be responsible for increasing customer engagement, retention, and lifetime value by delivering compelling loyalty initiatives and seamless customer experiences. Working closely with Marketing, Product, Sales, IT, and Analytics teams, you will translate customer insights into programs and campaigns that drive measurable business impact.\nKey Responsibilities\nOwn and continuously optimize the loyalty program strategy, structure, and customer value proposition.\nDevelop initiatives that increase customer engagement, retention, repeat purchases, and long-term loyalty.\nAnalyze loyalty program performance and customer behavior data to identify opportunities for improvement.\nPartner with Product and Customer Experience teams to optimize customer journeys and loyalty touchpoints.\nCollaborate with Marketing teams to design and execute lifecycle marketing and personalized customer engagement campaigns.\nDefine, monitor, and report on loyalty program KPIs, ensuring alignment with broader business objectives.\nLead cross-functional projects involving Marketing, Product, Sales, IT, and external partners to enhance loyalty program capabilities.\nStay informed about industry trends, customer needs, and loyalty best practices, incorporating insights into future program development.\n Must-Have Requirements\n7+ years of experience in loyalty, CRM, customer engagement, retention marketing, or related disciplines.\nProven experience designing, managing, and optimizing customer loyalty programs.\nStrong analytical skills with the ability to translate customer and business data into actionable recommendations.\nExperience with customer journey mapping and lifecycle marketing strategies.\nStrong project management skills with experience leading cross-functional initiatives.\nExcellent stakeholder management and collaboration skills across multiple business functions.\nStrong communication, presentation, and storytelling capabilities.\nAbility to prioritize multiple initiatives and perform effectively in a fast-paced environment.\nBachelor's degree in Marketing, Business Administration, or a related field.\nNice-to-Have Requirements\nMaster's degree or MBA.\nExperience in e-commerce, retail, subscription, or customer-centric digital businesses.\nExperience working with loyalty technology platforms or CRM systems.\nExperience managing external partners, vendors, or loyalty ecosystem partnerships.\nKnowledge of customer segmentation, personalization, and advanced retention strategies.\nWhat Success Looks Like\nWithin the first 6-12 months, you have successfully enhanced the loyalty program by improving customer engagement, retention, and program participation. You have established clear performance metrics, implemented data-driven improvements, strengthened cross-functional collaboration, and delivered initiatives that contribute measurable value to customer loyalty and business growth.\n Headquartered in Munich, with offices across Madrid, Krakow, Wroclaw, London and Vienna, we collaborate because we genuinely love working together - so you’ll be at the heart of an incredible, multinational team. We trust each other to get the job done, which means you’ll benefit from hybrid working, spending 60% of your time in the office and 40% at home. There’s an option to work for 20 days abroad in approved countries too.\nAdd to that development opportunities that help you to shape your own career path, excellent training and support, wellbeing offers, subsidised transport or bike leasing, plus 20% discount across all our products, and you’ll begin to get a sense of what sets us apart. Find out more about the specific benefits at your local office in our blog posts.\nA note on compensation: We believe in being transparent about salary ranges. The range shown reflects the full scope that the role can grow into over time, depending on experience, skills, and impact. Most offers are positioned around the midpoint of the range, ensuring a fair and consistent approach across our teams.\nAt zooplus, we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.","description_format":"text","description_chars":4812,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":["Hybrid work"],"hiring_locations":[{"name":"Germany","iso":"DE","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Gift Cards & Loyalty Programs","Fan Engagement","Pet Food, Supplies & Care"],"lifecycle":[{"event":"open","at":"2026-10-09T04:01:01Z"}],"visa":[],"liveness":{"score":78,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.867,"p_room":0.9,"age_days":13,"expected_fill_days":27,"reasons":["conf:0","velocity","win:mid"],"computed_at":"2026-10-19T05:45:15Z"},"pay":{"stated_usd_annual":95146,"is_top_pay":false},"html_url":"https://alion.io/job/zooplus-senior-loyalty-program-manager-all-genders","json_url":"https://alion.io/job/zooplus-senior-loyalty-program-manager-all-genders.json","meta":{"generated_at":"2026-10-20T03:38:11Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":4044,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-21T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4320},"rest":"https://alion.io/mcp/rest/get_company?id=4320"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fzooplus-senior-loyalty-program-manager-all-genders"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fzooplus-senior-loyalty-program-manager-all-genders"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fzooplus-senior-loyalty-program-manager-all-genders"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/zooplus-senior-loyalty-program-manager-all-genders\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fzooplus-senior-loyalty-program-manager-all-genders"}]}