Senior Executive, Performance Marketing (Digital Marketing - Paid Media)

Position Responsibilities:

Primary Job Responsibilities:
1. Execute and optimize paid digital campaigns across Meta, TikTok, Google, and e-commerce platforms, managing audience targeting, budget pacing, and day-to-day performance monitoring.
2. Support marketplace (Shopee, Tiktok Shop and Lazada) and Shopify performance by executing campaigns, coordinating product promotions, and monitoring conversion journeys to support GMV and sales targets.
3. Execute CRM and lifecycle marketing initiatives through Klaviyo, including campaign setup, flow maintenance, customer segmentation, and performance tracking.
4. Monitor key performance indicators and prepare regular performance reports to support data-driven decision-making.
5. Support the planning and execution of full-funnel growth initiatives across acquisition, conversion, and retention, in line with team objectives and timelines.

Secondary Job Responsibilities:

1. Maintain and update landing pages to support ongoing campaigns and conversion journeys.2. Collaborate with Creative, Content, and Commercial teams to ensure assets and deliverables align with campaign briefs andtimelines.3. Flag optimization opportunities and emerging trends across platforms to support continuous improvement.4. Stay updated on new tools, platforms, and campaign approaches relevant to growth marketing.5. Contribute to the development of playbooks and best practices to improve marketing execution across the team. 

Requirements

Qualification and Experience

- At least 2 years of hands-on experience in performance marketing, growth marketing, or digital marketing, ideally within e-commerce, DTC, or retail.

- Proven experience managing paid media campaigns across Meta, TikTok, Google Ads, or similar platforms, with a solid understanding of audience targeting, budget management, and campaign optimization.

- Experience with e-commerce platforms such as Shopify and/or marketplaces (Shopee, Lazada, TikTok Shop) is a strong advantage.

- Familiarity with CRM and lifecycle marketing tools, particularly Klaviyo, including campaign setup, flow building, and

customer segmentation.

- Strong analytical skills with the ability to interpret performance data and translate insights into actionable recommendations.

- Working knowledge of key marketing metrics (CAC, ROAS, CTR, conversion rate, retention rate) and how they tie to business outcomes.

- Good communication and stakeholder management skills, with experience collaborating cross-functionally with Creative, Content, or Commercial teams.

- Detail-oriented, organized, and able to manage multiple campaigns and deadlines simultaneously.

- Proactive mindset with a willingness to learn new tools, platforms, and approaches to improve marketing execution.

- Bachelor's degree in Marketing, Business, Communications, or a related field preferred, though relevant hands-on experience will also be considered.
- Experience with CRM and lifecycle marketing tools, particularly Klaviyo, including campaign setup, flow building, and customer segmentation.
- Experience monitoring and reporting on key marketing metrics (CAC, ROAS, CTR, conversion rate, retention rate) to support data-driven decisions.
- Experience collaborating cross-functionally with Creative, Content, or Commercial teams to execute marketing campaigns.
- Proficient in Meta Ads (Facebook & Instagram), including campaign setup, audience targeting, budget management, and performance optimization.
- Experience with marketplace advertising platforms: Shopee Ads, TikTok Ads/TikTok Shop, and Lazada Sponsored Solutions.
- Familiarity with Google Ads is a plus.
- Understanding of key performance metrics (CAC, ROAS, CTR, conversion rate) and how to apply them to optimize campaign performance.
- Working knowledge of CRM and lifecycle marketing tools, particularly Klaviyo.
- Comfortable working with e-commerce platforms such as Shopify and marketplace back-ends (Shopee, Lazada, TikTok Shop).
- Basic data analysis skills, with the ability to read performance dashboards and translate data into actionable insights.
- Strong attention to detail and ability to manage multiple campaigns across platforms simultaneously.
- Proactive and self-driven, able to take ownership of tasks and follow through with minimal supervision.
- Detail-oriented and organized, comfortable managing multiple campaigns and deadlines at once.
- Analytical mindset, with a genuine interest in numbers, data, and using insights to improve performance.
- Adaptable and quick to learn, comfortable navigating new platforms, tools, and changing priorities.
- Collaborative team player, able to work effectively with Creative, Content, and Commercial teams.
- Resilient under pressure, able to stay composed and solutions-focused when campaigns don't go as planned.
- Curious and growth-oriented, eager to test new approaches and continuously improve ways of working.
- Strong sense of accountability, reliable in meeting commitments and communicating proactively when issues arise.

a Necessity, not a Luxury

Skills

Performance Metric, Paid Media, E-Commerce Marketing, E-commerce Strategy, Marketing Budgets