{"question":"Who invests in consumer goods startups in India?","answer":"22 investors hold two or more consumer goods startups in India each, 56 portfolio startups in all. The most active here are Fireside Ventures (11), Peak XV Partners (7) and Sharrp Ventures (7). 4 of them are accelerators.","country":"India","sector":"Consumer goods","investors":22,"portfolio_startups":56,"list":[{"name":"Fireside Ventures","url":"https://alion.io/company/fireside-ventures","type":"Venture capital","based_in":"India","startups_here":11,"examples":["Pilgrim","Traya","Mamaearth"],"portfolio_rounds_12m":11,"latest_activity":"2026-10-29"},{"name":"Peak XV Partners","url":"https://alion.io/company/peak-xv-partners","type":"Venture capital","based_in":"India","startups_here":7,"examples":["Nuawoman","Purplle","Mamaearth"],"portfolio_rounds_12m":29,"latest_activity":"2026-10-22"},{"name":"Sharrp Ventures","url":"https://alion.io/company/sharrp-ventures","type":"Venture capital","based_in":"India","startups_here":7,"examples":["Purplle","Nykaa","MCaffeine"],"portfolio_rounds_12m":2,"latest_activity":"2026-02-05"},{"name":"IIMA 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capital","based_in":null,"startups_here":4,"examples":["Super Tails","Innovist","BabyOrgano"],"portfolio_rounds_12m":2,"latest_activity":"2026-06-11"},{"name":"SOSV","url":"https://alion.io/company/sosv","type":"Accelerator","based_in":"United States","startups_here":3,"examples":["Kreate","Try&Buy Fashion","Styched"],"portfolio_rounds_12m":37,"latest_activity":"2026-11-05"},{"name":"Better Capital","url":"https://alion.io/company/better-capital","type":"Venture capital","based_in":null,"startups_here":3,"examples":["ARAMYA","IPF","Adorzy"],"portfolio_rounds_12m":14,"latest_activity":"2026-10-22"},{"name":"Chiratae Ventures","url":"https://alion.io/company/chiratae-ventures","type":"Venture capital","based_in":"India","startups_here":3,"examples":["Lenskart","Miko","Aura Smart"],"portfolio_rounds_12m":6,"latest_activity":"2026-08-20"},{"name":"Elevation Capital","url":"https://alion.io/company/elevationcapital","type":"Venture capital","based_in":"India","startups_here":3,"examples":["Comet","Houseofindya","Man Matters"],"portfolio_rounds_12m":5,"latest_activity":"2026-06-15"},{"name":"Titan Capital","url":"https://alion.io/company/titan-capital","type":"Venture capital","based_in":"India","startups_here":3,"examples":["Mamaearth","GIVA","Zouk"],"portfolio_rounds_12m":3,"latest_activity":"2026-06-17"},{"name":"Social Alpha","url":"https://alion.io/company/social-alpha","type":"Accelerator","based_in":"India","startups_here":3,"examples":["Phool","Bare Necessities","Padcare Labs"],"portfolio_rounds_12m":1,"latest_activity":"2026-03-23"},{"name":"Y Combinator","url":"https://alion.io/company/y-combinator","type":"Accelerator","based_in":"United States","startups_here":2,"examples":["Clinikally","CashBook"],"portfolio_rounds_12m":259,"latest_activity":"2026-10-30"},{"name":"Eight Roads","url":"https://alion.io/company/eight-roads","type":"Venture capital","based_in":"United Kingdom","startups_here":2,"examples":["OZiva","Specsmakers"],"portfolio_rounds_12m":9,"latest_activity":"2026-10-30"},{"name":"RTP Global","url":"https://alion.io/company/rtp-global","type":"Venture capital","based_in":"United Kingdom","startups_here":2,"examples":["OZi","Tuco Kids"],"portfolio_rounds_12m":8,"latest_activity":"2026-10-22"},{"name":"Kalaari Capital","url":"https://alion.io/company/kalaari-capital","type":"Venture capital","based_in":"India","startups_here":2,"examples":["Myntra","kindlife"],"portfolio_rounds_12m":3,"latest_activity":"2026-02-23"},{"name":"Steadview Capital","url":"https://alion.io/company/steadview-capital","type":"Venture capital","based_in":"Hong Kong","startups_here":2,"examples":["Lenskart","Nykaa"],"portfolio_rounds_12m":2,"latest_activity":"2026-09-11"},{"name":"Lvxventures","url":"https://alion.io/company/lvxventures","type":"Venture 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