Benjamin Finch
Vice President
4+ years exp
SQL
C#
COBOL
Active 9 days ago
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Overview
Technical skills
Timeline
Roles
Overview
Growth and GTM leader with experience delivering revenue and demand strategy for enterprise technology companies, including AI/modernization and enterprise software product portfolios. Has hands-on use of generative AI tools for marketing workflow and customer journey analysis, and builds RevOps/CRM processes to connect MQL to SQL. Also co-founded a blockchain infrastructure company and supported launch of a transparency product for the EOS community.
Technical skills
SQL
C#
COBOL• Junior • 4y+
C#
.NET
COBOL
Micro Focus Visual COBOL• 4y+
AI/ML
ChatGPT
Claude
DevOps
AWS
Analytics
Tableau
Timeline
Senior Marketing Consultant (AI)
•
Senior
Micro1
•
Contractor
Used generative AI tools to analyze marketing workflows, customer journeys, and campaign performance, and to build AI-assisted planning and personalization frameworks. Synthesized CRM, campaign, and behavioral data into actionable omnichannel recommendations. Interpreted internal communications and structured multi-step enterprise GTM scenarios to identify decisions, dependencies, risks, and open questions.
ChatGPT
Claude
VP, Sales, Marketing & Customer Success
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Middle
Vivantio
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Contractor
Led cross-functional growth and GTM strategy for an enterprise service management SaaS platform serving regulated industries. Built revenue intelligence capabilities using predictive analytics, intent data, and Salesforce reporting to improve opportunity identification. Managed Sales, Marketing, and Customer Success teams across North America and Europe, owning RevOps processes from MQL to SQL and establishing KPIs and sales targets.
Director of Demand Generation
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Executive
AveriSource
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Full-Time
Drove commercialization and early GTM infrastructure for an AI-driven modernization and business intelligence platform. Built AI-enabled prospect intelligence workflows using automation, analytics, and data enrichment to improve targeting and pipeline creation. Owned sales operations, marketing technology, and data strategy, including CRM demand attribution and reporting on campaign effectiveness.
AWS
WW Head of Product Group Marketing (Application Modernization & Connectivity, IM&G)
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Executive
Micro Focus
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Full-Time
Set global business strategy and commercialization for enterprise software portfolios supporting application modernization and information management/governance. Partnered with product, engineering, sales, and executives to turn technical capabilities into scalable GTM offerings. Managed a global team of 23 and supported enterprise pipeline creation and product launches, coordinating campaigns and measurement across the MarTech stack and partner ecosystems.
COBOL
Micro Focus Visual COBOL
North American Marketing Leader (AMC & IM&G Product Group)
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Lead
Micro Focus
•
Full-Time
Led North American field marketing and GTM execution for application modernization and information management/governance portfolios. Managed a team delivering multi-touch campaigns and territory programs aligned to awareness and pipeline goals. Built GTM planning for priority portfolios, measured campaign and pipeline outcomes for North America and CSP alliances, and coordinated closely with large regional sales teams.
COBOLsince 2022
Micro Focus Visual COBOLsince 2022
Co-Founder, CMO
•
Executive
Cypherglass
•
Cofounder
Defined and executed go-to-market strategy for a blockchain infrastructure company focused on developer adoption and ecosystem growth. Built developer-focused marketing programs and partnerships, coordinating messaging with engineering to reflect real developer workflows. Helped launch GLASS, an open transparency platform supporting governance monitoring and trust-building across the network.
School of the Art Institute of Chicago
Bachelor's Degree