Overview
Technical skills
Timeline
Roles

Overview

Senior performance and programmatic marketing manager with experience scaling lead generation and e-commerce acquisition campaigns across native and mobile UA channels. Strong in full-funnel optimization using conversion tracking, attribution, experimentation, and performance reporting, supported by mobile measurement tools such as Appsflyer. Built an AI-agent-based system to generate actionable marketing insights using agent workflows and generative AI tooling.

Technical skills

AI/ML
AI Agents
Claude
Cursor
Mobile
AppsFlyer SDK

Timeline

Senior Programmatic Manager Lead
Z2A Saturn Global Full-Time
Jan 2024 to Feb 2026 2 Years 1 Month Berlin In office
Developed, implemented, and optimized user acquisition campaigns across multiple verticals using performance UA and programmatic channels. Managed lead generation and e-commerce initiatives on native advertising platforms, focusing on improving ROAS and retention. Set up conversion tracking and attribution across traffic sources, then analyzed performance data using tracking tools and mobile measurement partners such as Appsflyer.
AppsFlyer SDK
Senior Programmatic Manager (fixed term) Lead
Serviceplan AG Full-Time
Nov 2022 to Dec 2023 1 Year 1 Month Berlin In office
Managed BMW and MINI Cooper campaigns as a senior campaign lead, covering lead generation and brand building across multiple platforms. Created, scaled, and optimized display and native advertising campaigns across 25 European countries to drive leads and improve engagement. Coordinated client communications by presenting campaign performance, addressing issues, and iterating creatives and targeting based on results.
Team Lead Native Ads Lead
Supervista AG Full-Time
Mar 2020 to Oct 2022 2 Years 7 Months Berlin In office
Led performance marketing and lead generation programs for Brillen.de, supporting growth across multiple countries and markets. Managed campaigns on native advertising networks and GDN, including creative and messaging testing to meet KPI targets. Onboarded new ad networks and publishers, expanded traffic sources, and monitored delivery and performance across multiple platforms and direct partners.
Head of Publisher Development Executive
Freak Out, Inc. Full-Time
Feb 2018 to Jan 2020 1 Year 11 Months Istanbul In office
Managed partnerships with mobile web, app, and streaming publishers and developed media strategies for inventory acquisition. Negotiated contract terms, payment conditions, and onboarding requirements for the company’s mobile ad network. Delivered and validated tags, SDKs, APIs, and video streaming integrations while coordinating troubleshooting with internal technical teams.
Client Service Manager Turkey & MENA Lead
comScore, Inc. Full-Time
Jan 2015 to Jan 2018 3 Years Istanbul In office
Provided client service for premium digital analytics and media customers across Turkey, Israel, and the MENA region. Resolved complex technical and non-technical client issues and supported onboarding and training for analytics and media planning. Regularly coordinated client calls, delivered reporting, and helped improve how clients used comScore tools to reach target audiences.
Sales Manager Lead
Nano Interactive GmbH Full-Time
Dec 2013 to Nov 2014 11 Months Istanbul In office
Sold and onboarded mid-range to major agencies and brands for a retargeting business in Istanbul. Closed deals and delivered client reports, while maintaining ongoing communication through calls and in-person meetings. Acquired a portfolio of premium clients and supported ongoing account reporting and relationship management.
Publisher Manager Lead
Adtriplex Affiliate Network Full-Time
Sep 2012 to Nov 2013 1 Year 2 Months Istanbul In office
Managed affiliate offers and campaign performance by working with national and international publisher partners against client KPIs. Recruited and supported affiliate partners, including deal negotiations and establishing exclusive agreements. Coordinated offer setup, reporting, tracking, testing, and overall client support for publisher-driven campaigns.