Overview
Projects
Timeline
Roles

Overview

Banking and consulting executive with experience leading business strategy, operational efficiency, and digital transformation initiatives. At BBVA Mexico, worked on segment strategy and on Agile/Scrum product work across customer and employee experience improvements and banking digital processes. Also founded and managed ventures focused on operations, metrics, and execution.
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Projects

AL TANTO
Jan 2026 to Present
Launched an end-to-end real estate services firm translating operational experience into a professional offering for external property owners. Designed the tenant placement service including market pricing analysis, lead filtering, visit coordination, and contractual walkthrough and handover. Structured recurring property management including reporting, fee model, and initial digital presence, and started tenant prospecting for a commercial unit.
Hoppy Fox
Jan 2022 to Present
Founded and directly managed an F&B business from strategic definition through operations. Built the operating model, pricing architecture, standards, vendor strategy, and commercial approach, and supported opening multiple locations. Owned business performance tracking across sales and margin metrics and set up forecasting and cash-planning tools.
Home & Pet Care (MVP)
Jan 2016 to Present
Validated a temporary pet and property care business model using digital advertising and a basic contracting flow. Analyzed costs and tested the proposal in a short pilot to confirm feasibility. Secured an initial customer and used the feedback to refine the MVP.
IDOM Consulting (MBA Summer Project)
Jan 2012 to Present
Completed a consulting and business analysis project during the MBA summer program. Worked on structured analysis to support decision-making within the consulting context. Produced outputs aligned with the project scope defined for the program.

Timeline

Senior Manager, Business Segment Strategy (SMB & Public Sector) • Head+
BBVA Mexico • Full-Time
Jan 2021 to Jan 2023 2 Years In office
Owned go-to-market priorities for business segments with large annual revenues and national coverage. Translated segment strategy into quarterly objectives, product priorities, incentives, campaigns, and measurement mechanisms aligned with network execution capacity. Produced segmentation and portfolio performance analyses to identify penetration opportunities and strengthen commercial relationships. Coordinated product owners, divisional directors, branches, and strategy/communication implementation committees.
Digital Transformation & Customer/Employee Experience • Middle
BBVA Mexico • Full-Time
Jan 2018 to Jan 2021 3 Years In office
Analyzed customer journeys across digital channels, branches, and contact centers to identify frictions across systems, policies, and operations. Co-led improvements with business and technology teams based on findings from real call recordings and operational flows. Participated in digital product contracting experiences and in Agile delivery practices such as backlog refinement, sprints, functional testing, acceptance criteria, and release readiness.
Agile
Scrum
Cards Operations & National Supply Model • Middle
BBVA Mexico • Full-Time
Jan 2016 to Jan 2019 3 Years In office
Contributed to redesigning the cards lifecycle covering issuance, replacement, reporting of loss/theft, commissions, product parameterization, inventory, production, distribution, obsolescence, and destruction. Built a national provisioning and plastics replenishment approach to support a large branch network, identifying inventory risks and logistic costs. Defined operating criteria and controls to improve consumption planning, production scheduling, and distribution decisions.
Organizational Transformation & Efficiency • Middle
BBVA Mexico • Full-Time
Jan 2014 to Jan 2016 2 Years In office
Analyzed organizational structures, duplication, roles, hierarchy levels, and spans of control within business and risk areas. Developed reorganization scenarios and efficiency proposals for senior leadership discussion. Identified opportunities for process automation and simplification and prepared business cases, impact analyses, and recommendations for implementation owners and executive committees.
IPADE Business School
Master's Degree
2011–2013 Guadalajara, Jalisco
University of Edinburgh
Non-Degree Program
2012 Edinburgh, Scotland
Implementation Consultant / Co-founder • Head+
CenterSoft • Full-Time
Jan 2009 to Jan 2011 2 Years In office
Co-founded a professional services company following BearingPoint’s exit from the Mexican market to preserve continuity of projects for Santander. Continued implementation and evolution of a banking information and reporting platform, managing operational coordination with Santander. Handled implementation responsibilities, testing, and delivery within an internal structure of the new company.
Consultant, Technology Implementation • Middle
BearingPoint • Full-Time
Jan 2006 to Jan 2009 3 Years In office
Supported technology consulting and implementation efforts for the financial sector, primarily within Santander Mexico. Worked on implementing an information and regulatory/corporate reporting platform involving requirements from the CNBV and Banco de México and related external needs. Conducted requirements and information-rule analysis, validated data, coordinated tests, and facilitated collaboration between business users and technical teams.
Associate, Banking Core Implementation • Middle
Temenos • Full-Time
Jan 2004 to Jan 2006 2 Years In office
Participated in core banking implementations for Autofin and Compartamos, executing functional testing and quality assurance for accounting modules. Validated transactional results and configuration/parameterization outcomes. Identified defects before production and translated or adapted technical and functional documentation to support local teams.
Universidad La Salle
Bachelor's Degree • Industrial Engineering and Organizational Systems
2001–2005 La Paz, Bolivia
La Salle University
Bachelor's Degree • Industrial Engineering and Organizational Systems
2001–2005 Philadelphia, Pennsylvania