Flavia Lemos

Provides product design consulting for early-stage startups, covering end-to-end execution, UX research, and growth-oriented strategy. Founded and led a design team serving clients across Brazil and the US, managing partnerships and delivery. Also created and scaled a proprietary mentoring program and led related content and launch efforts that converted through live sessions.

Led T-Mobile for Business’s top revenue flow by replacing a call-only process with an AI-enabled self-serve experience. Improved adoption and commercial outcomes through cross-disciplinary UX strategy and rollout. Managed mobile app UX strategy for T-Life (iOS/Android) and evolved the design system to support engineering handoff in a high-trust billing and personal data area.

Drove a product transformation for subscription growth and retention by unifying the design system across the Amazon B2C ecosystem in multiple devices and platforms. Facilitated customer-informed strategic workshops to align stakeholders and advance the Appstore vision. Led distributed design teams across the US and India and ensured consistent experiences and faster engineering handoff across global marketplaces.

Designed product experience strategy for an enterprise B2B SaaS platform by translating technical concepts into usable user journeys. Led qualitative research to uncover pain points and improve new-user adoption metrics. Supported product clarity and trust ahead of Confluent’s IPO through cross-functional alignment on strategy and usability.

Defined the strategy for device upgrade flows and supported key launches, driving strong growth in online upgrades and shortening time to market. Reworked mobile and web search experiences using user research and behavioral insights to reduce support load and deliver cost savings. Recognized for UX innovation through a design sprint award.

Improved conversion and engagement for Amazon Kitchen by redesigning content experiences and winning sponsorship partnerships. Led the Amazon Books storefront redesign with a motion strategy to broaden discovery and increase sales and CTR. Built visual systems for Brazil deals and directed Kindle App marketing campaigns, achieving strong engagement and download outcomes.