Jade Araujo

Led UX design and design-system work for an English-language scholarship platform, using research to define personas and user journeys. Ran moderated and unmoderated user testing to validate concepts and experiences. Used A/B testing during design validation and built a reusable design system with medium- and high-fidelity prototypes prepared for development.

Contributed product design work to the initiative during 2025. Supported design activities aligned with the initiative’s goals, focusing on delivering usable product experiences and design-ready outputs for collaboration.

Redesigned the product’s core experience within a short one-week delivery window. Applied Material UI to ensure consistent component behavior and interface styling. Focused on improving usability and coherence of the redesigned user experience.

Provided product design consulting support to help align project needs and objectives. Contributed design inputs covering discovery and problem framing, and supported the overall direction of the product work according to the project’s requirements.

Designed workflow experiences to manage relationships among brokers, brands, and telecom operators. Defined clearer consultation, assignment, and removal flows to improve how relationship changes are tracked. Emphasized traceability across the lifecycle of shortcode-related interactions.

Redesigned accreditation workflows to centralize documentation and clarify review statuses. Improved communication and traceability across onboarding for both company and providers by streamlining how information moves through the process. Focused on reducing friction in the review lifecycle while making progress visible to stakeholders.

Designed verification-oriented UX flows and interfaces for telecom registration and validation workflows. Created searchable/filterable lists, detailed verification views, supporting evidence sections, and a dashboard for operator review. Incorporated AI-assisted checks while keeping human review for exceptions and error handling.

Designed UX/UI and verification workflows for telecom processes, translating complex business rules and data into structured user interfaces. Built searchable lists, verification views, validation timelines, and an operator-focused dashboard. Contributed to a component-based design and design-system effort, including shadcn/ui customization and tokenization, and supported AI-assisted design and development checks with human review for exceptions.

Provided product-design consulting across multiple project contexts, covering discovery, user research support, experience mapping, prototyping, and validation. Translated business goals and user needs into UX flows and digital interfaces with attention to usability, consistency, and accessibility. Collaborated with clients and technical partners to align design decisions with implementation requirements and applied design-system practices when relevant.

Built and shaped the organization’s product design function, including user research, competitive benchmarking, and concept testing to guide product decisions. Designed and implemented a no-code school-management platform and a lightweight ERP-style system to centralize information and improve operational workflows. Integrated Acuity, Pagar.me, and Squarespace via Zapier to streamline class payments and improved internal process efficiency.