Marcos Heiz

Designs complex enterprise product experiences across operational workflows, reconciliation views, dashboards, data-heavy interfaces, and AI-assisted features. Translates business rules, system states, roles, exceptions, and operational requirements into user flows, prototypes, and implementation discussions. Creates reusable interaction patterns and collaborates with Product, Engineering, and business stakeholders. Uses Figma for design and components, and uses Claude and Cursor to accelerate analysis and build functional prototypes.

Works on complex healthcare workflows within a regulated enterprise product ecosystem, mapping and redesigning flows across software, operational processes, clinical decisions, and multiple user roles. Audits existing production interfaces to find duplicated patterns, inconsistencies, and usability issues, then redesigns without disrupting critical workflows. Connects Figma designs to DOM/CSS structures to close gaps between design intent and implementation behavior. Uses MCP-based workflows for AI-assisted analysis, pattern extraction, and functional exploration, and collaborates on accessibility and implementation accuracy.

Leads product design initiatives across SaaS and healthcare experiences, moving from discovery and problem definition through user flows, prototyping, visual design, and implementation. Creates scalable interface structures, reusable components, and patterns aligned across product areas. Uses research and iterative validation to reduce delivery uncertainty before development. Collaborates directly with Product and Engineering to evolve design foundations and maintain consistency.

Leads end-to-end product design for complex B2B travel experiences, from discovery and requirements through user flows, prototypes, high-fidelity UI, and implementation support. Designs operational experiences with business rules, multiple states, and different user types. Brings QA and BA into the design process earlier to validate edge cases and reduce implementation rework. Facilitates design reviews and cross-functional discussions, then feeds findings back into reusable patterns.

Owns product design and UX delivery across multiple products and industries, from problem definition through design and handoff. Creates user flows, information architecture, prototypes, and reusable interface patterns to support scalable implementations. Works with Product, Engineering, and client stakeholders to communicate design rationale and align decisions. Mentors designers and supports product quality across teams.

Leads product design for a fast-growing food-tech and e-commerce platform, covering discovery to checkout, account, and recurring experience flows. Designs and optimizes customer journeys with a focus on friction reduction and experimentation. Uses analytics and behavioral insights to inform product decisions and balances improvements to existing experiences with new initiatives. Collaborates with Product, Engineering, Data, and Growth while contributing reusable components and patterns for consistency.

Leads UX work for an enterprise financial and tax platform involving financial, tax, and operational workflows. Simplifies complex workflows with significant business logic and human decision-making by translating requirements into clearer information architecture and user experiences. Collaborates with Product and Engineering to define transaction-heavy interaction patterns. Contributes to UX improvements aimed at reducing combined human and machine processing time.

Leads UX and design system initiatives for digital insurance products, building and evolving a shared component-based system. Defines design system foundations, reusable components, interaction patterns, documentation, and governance to support consistent implementation. Works closely with Engineering to standardize recurring UI patterns and reduce duplicated design and development effort. Tracks measurable impact including engagement, support-request reduction, and user satisfaction improvements.

Designs enterprise digital products and responsive web experiences, creating user flows, wireframes, interactive prototypes, and high-fidelity UI. Builds reusable interface patterns and partners with development teams to improve implementation quality using front-end knowledge. Participates in research, usability validation, and iterative product design with cross-functional teams.

Leads UX and visual design efforts for customer-facing web products, coordinating multidisciplinary initiatives from discovery through delivery. Creates responsive interfaces and reusable UI patterns while working closely with front-end teams. Mentors designers and supports the design delivery process, including implementation guidance using HTML/CSS collaboration.