Minal Mishra

Analytics • Management: 3-5 years (16-50 people) • Tiruchirappalli, India • UTC+05:30 • In office, Partially remote, Fully remote • Work permits: India • Citizenship: India • English: C2 • Can start in 4 weeks

Management: 3-5 years (16-50 people)

3+ projects

SQL

Active 8 hours ago

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Overview

Technical skills

Timeline

Roles

Overview

Growth and GTM professional focused on CRM and lifecycle marketing, customer segmentation, and funnel analytics. Experience leading category strategy and launching customer-facing initiatives like a WhatsApp support chatbot and a proctored testing product. Skilled with analytics and marketing tooling including SQL, Power BI, Tableau, GA4, Amplitude, and HubSpot CRM.

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Technical skills

SQL

Marketing

Zoho CRM

Amplitude

Mixpanel

Analytics

Power BI

Tableau

Microsoft Excel

Timeline

Category Manager • Lead

Unacademy • Full-Time

Jul 2025 to Present 1 Year 3 Months In office

Owned end-to-end go-to-market initiatives across CRM and lifecycle campaigns, pricing, segmentation, and funnel optimization. Improved conversion and reduced customer acquisition costs by using customer journey and funnel drop-off analysis to target interventions. Launched a proctored testing product with GTM planning, positioning, and pricing based on market benchmarking and competitor gaps.

SQL

Amplitude

Tableau

Zoho CRM

Indian Institute of Management Tiruchirappalli (IIM)

Master's Degree • Marketing

2022–2024 Tiruchirappalli, Tamil Nadu

Manager - New Initiatives • Lead

Stovekraft Limited • Full-Time

Apr 2024 to Dec 2024 8 Months In office

Implemented the company’s first CRM ecosystem by integrating customer and partner data sources and setting up CSAT/NPS frameworks for actionable insights. Built and launched a WhatsApp customer support chatbot, improving adoption and reducing call center dependency and support costs. Applied sales and consumption data to initiate product bundling to drive revenue growth and improve AOV and market penetration.

SQL

Power BI

Zoho CRM

Microsoft Excel

Digital Marketing Intern • Junior

Loans4you • Internship

Aug 2023 to Present In office

Improved online visibility and search ranking by increasing domain authority through content creation and link building. Conducted keyword research and applied on-page SEO improvements to make content more structured and user-friendly. Supported overall digital presence optimization efforts to strengthen credibility and reach.

Growth Marketing Intern • Junior

UltraTech Cement • Internship

Apr 2023 to Jun 2023 2 Months In office

Supported market growth initiatives by conducting research on buyer behavior using surveys and stakeholder interviews, then analyzing large volumes of gathered data. Produced inputs for a growth strategy plan for the Utec mobile app, covering GTM, sales enablement, lead generation, and customer engagement. Coordinated data collection and synthesis to inform market and customer understanding.

B2B Associate • Middle

IKEA India Private Limited • Full-Time

Jun 2020 to Jun 2022 2 Years In office

Managed a portfolio of 200+ B2B clients, driving total sales growth through upselling and cross-selling. Helped maintain customer satisfaction through a focus on NPS and delivered refresher training for employees and leadership on sales and consumer insights. Optimized bundling and promotional strategies using order behavior data, improving personalized order requests, AOV, and repeat business.