Prakhar Bansal

Driving Product Marketing, Go-to-Market strategy, brand growth, demand generation, and customer engagement for enterprise fintech solutions.

🎯 Led an integrated distributor acquisition campaign that onboarded 2,000+ distributors within three months, delivering 6.5% month-over-month growth.

🎯 Developed and executed Go-to-Market strategies for 10+ fintech products, consistently generating 30+ qualified enterprise leads per product within the first month through organic marketing.

🎯 Planned and executed the launch of KFintech's distributor platform, driving adoption to 70,000+ active users within the first year.

🎯 Built product positioning, messaging, customer personas, competitive intelligence, and launch strategies for 10+ enterprise fintech products in partnership with Product, Sales, Compliance, and Leadership teams.

🎯 Created product landing pages, sales decks, brochures, and enablement collateral that reduced the sales cycle by 15%.

🎯 Planned and delivered 100+ webinars, product launches, and customer events, averaging 1,000+ registrations and ~40% attendance.

🎯 Grew LinkedIn community from 10,000 to nearly 70,000 followers (7x growth) while maintaining an average 10% engagement rate.

🎯 Ranked 10+ products in Google's Top 3 and 20+ products in the Top 10, contributing to 100,000+ monthly organic website visits.

🎯 Executed lifecycle email campaigns achieving 90%+ deliverability, 5–6% CTR, and ~10% lead conversion.

🎯 Implemented AI-powered marketing workflows that reduced content production time by 40% and improved campaign planning efficiency by 35%.

Led demand generation, content marketing, SEO, and customer engagement initiatives for a B2B HR technology platform.

🎯 Generated 500+ Marketing Qualified Leads (MQLs) through integrated LinkedIn, email, and outbound demand generation campaigns.

🎯 Increased LinkedIn audience by 35% and engagement by 60% through data-driven content strategy and thought leadership.

🎯 Built scalable email marketing workflows that consistently achieved 25% average open rates while improving campaign execution efficiency.

🎯 Increased blog performance by 30% through SEO optimization, content experimentation, and performance analysis.

🎯 Developed customer lifecycle newsletters that contributed to 30% month-over-month user growth.

Owned the company's content marketing strategy across digital channels, improving brand visibility, engagement, and organic growth.

🎯 Increased Google Business rating from 3.2 to 4.0, strengthening online reputation and customer trust.

🎯 Improved LinkedIn engagement by 40% within six months through consistent thought leadership and content optimization.

🎯 Generated 36,978 unique website visitors and 81,140 page views in six months through SEO-driven content strategy.

🎯 Built and managed content across blogs, websites, white papers, case studies, landing pages, and social media to strengthen digital presence.

🎯 Established scalable content publishing processes that improved consistency across marketing channels.

Created SEO-focused content and digital assets that improved search visibility and website performance for multiple client accounts.

🎯 Reduced website bounce rate by 10% within four weeks through content optimization.

🎯 Ranked multiple long-tail keywords within Google's Top 20 in just one month.

🎯 Increased blog traffic by 35% through SEO-focused editorial planning.

🎯 Achieved a 75% guest publishing acceptance rate, expanding content reach and backlink opportunities.

🎯 Delivered 20+ SEO-optimized landing pages with minimal revisions while supporting multiple client campaigns.