Purnendu Tripathy

I'm a digital marketing professional with 14 years of experience building organic growth, content, and search visibility strategies from the ground up. I currently lead SEO, content, and digital strategy for a specialised B2B product, where I've built organic growth platforms from the ground up in a technical, regulated category. My expertise spans core SEO fundamentals through to the emerging discipline of AI-search optimisation (AEO/GEO), helping brands get discovered, cited, and recommended not just on Google, but across AI-driven platforms like ChatGPT, Perplexity, and Gemini, which are increasingly shaping how buyers evaluate solutions. Alongside this, I run an independent consulting practice advising businesses on visibility strategy across both traditional and AI-driven search. I bring a hands-on, end-to-end approach to marketing, comfortable owning everything from technical audits to content strategy to measurable outcomes, and I'm looking to bring that same rigour to a new challenge.