Selahattin Koksal

AI/ML • Management: 10+ years • 46 years • Stockholm, Sweden • UTC+01:00 • In office, Partially remote, Fully remote • Work permits: Sweden, Turkey • Citizenship: Turkey • English: C2 • Available in 4 weeks

Management: 10+ years

Active 9 days ago

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Overview

Technical skills

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Overview

I’m Selahattin Köksal, a product, marketing and digital transformation leader based in Stockholm. Over the past 20 years, my career has taken me from engineering and customer support to leading international product portfolios, connected-product platforms and commercial strategy. At Vestel, I led appliance product management and helped build the company’s capabilities in IoT, AI and digital services. I also served on the board of the Home Connectivity Alliance, working with global brands to improve collaboration across connected-home ecosystems. Today, at Cylinda, I lead marketing, product and portfolio management, pricing and go-to-market across the Nordic appliance business. My engineering background and business experience shape how I work: understanding customer needs, connecting teams and turning ideas into products and services. Alongside my leadership work, I’m building Widefactors, bringing together industry knowledge and AI-assisted development to help manufacturers and brands make better product decisions.

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Technical skills

Databases

PostgreSQL

Supabase

DevOps

Cloudflare

GitHub

AI/ML

ChatGPT

OpenAI Codex

Projects

Widefactors

Jan 2026 to Present 9 Months

I’m Selahattin Köksal, a product, portfolio and digital transformation leader with over 20 years of experience connecting technology, customer needs and commercial strategy.

At Cylinda, I lead marketing, product and portfolio management, pricing and go-to-market across the Nordic appliance business. Previously, at Vestel, I led international product portfolios and built teams and platforms across IoT, AI and connected products. I also served as a Board Director at the Home Connectivity Alliance, contributing to collaboration across global appliance and technology companies.

Throughout my career, I’ve worked on the questions manufacturers face every day: which products to develop, which features customers value, how to position a portfolio and where to compete on price. That experience shapes my approach to building Widefactors.

My ambition is to create a virtual product manager that helps manufacturers and brands turn market evidence into better product decisions. I combine industry experience with hands-on, AI-assisted product development, taking Widefactors from product requirements and user experience through data validation and iterative delivery.

TypeScript

React Native

Node JS

Python

SQL

Supabase

PostgreSQL

Playwright

Puppeteer

OpenAI

OpenAI Codex

Cloudflare

GitHub Actions

Timeline

Marketing Director • Head+

Cylinda AB • Full-Time

Jan 2025 to Present 1 Year 9 Months Stockholm In office

Led brand management and end-to-end product and portfolio management across Cylinda’s Nordic major domestic appliances categories, including pricing, positioning, and lifecycle. Owned go-to-market execution with retailer and channel alignment, launch readiness, sales enablement, and after-sales requirements. Drove digital and commercial transformation across customer and service journeys and led transition toward a scalable digital ecosystem integrating Shopify along with other enterprise systems.

Shopify

IoT, AI, Sustainability & Strategy Group Manager • Lead

Vestel Trade Co. • Full-Time

Jan 2018 to Jan 2025 7 Years Manisa In office

Built and scaled a global connected-product ecosystem for major domestic appliances and other connected devices, covering 20M+ products. Defined digital product and ecosystem strategies across connected devices, cloud platforms, mobile experiences, and data-driven digital services. Established IoT and digital strategy capabilities across product management, software, AI, data, UX, cybersecurity, and business development, and led AI product initiatives such as embedded assistant capabilities in connected-home experiences.

Board Director • Head+

Home Connectivity Alliance • Full-Time

Apr 2022 to Dec 2024 2 Years 8 Months In office

Represented Vestel at board level in an industry alliance focused on interoperability across connected-home appliances and ecosystems. Contributed to cross-brand interoperability standards and industry alignment with major appliance and technology companies.

Head of Washer Group & IoT Product Management • Head+

Vestel Trade Co. • Full-Time

Jan 2013 to Jan 2023 10 Years Manisa In office

Owned end-to-end product and portfolio management for washer categories, from market and customer requirements through business case, roadmap, development, industrialization, launch, and lifecycle. Grew the Washer Group business revenue from about EUR 240M to EUR 650M and managed large international portfolios and investment programs. Integrated connectivity and IoT capabilities into traditional appliance product management and led multi-market launch programs for multiple brands and retailers.

Customer Support Supervisor & Engineer • Middle

Vestel White Goods Co. • Full-Time

Apr 2005 to Jan 2013 7 Years 9 Months Manisa In office

Built expertise in customer experience, product quality, and technical service across the post-purchase product lifecycle. Managed complex field and product issues and coordinated corrective and preventive actions with Quality, R&D, manufacturing, product management, and service teams. Developed technical training for service organizations and improved support processes and customer experience, including digital feedback workflow automation.

Dokuz Eylül Üniversitesi

Master's Degree • Business Administration

2010–2012 İzmir, Turkey

Sakarya Üniversitesi

Bachelor's Degree • Mechanical Engineering

1997–2003 Adapazarı, Turkey

Intern • Junior

Mercedes-Benz Türk A.Ş. • Internship

Jan 2000 to Jun 2000 5 Months Istanbul In office

Supported customer experience and technical service activities related to product quality and post-purchase support. Helped teams manage customer-related issues and contributed to service process improvements. Worked alongside cross-functional teams involved in product quality and technical support.