Overview
Technical skills
Timeline
Roles

Overview

Data & BI Architect with 15+ years of experience delivering enterprise analytics, executive reporting, and governed data modeling. Hands-on work includes Snowflake SQL development, dashboard and KPI delivery, data pipeline optimization, and stakeholder-facing BI requirements across telecom and financial-services environments.
Phone

Technical skills

SQL
Python
Databases
Snowflake
PostgreSQL
MySQL
Oracle
MS SQL
Microsoft Fabric
Analytics
ETL/ELT
Power BI
Dimensional Modeling
Tableau
Azure Data Factory
Erwin
SSAS
SSIS
Pentaho
DevOps
Azure
AI/ML
dbt
Cybersecurity
GDPR

Timeline

Independent Data & BI Consultant • Middle
Self-Employed • Freelance
Jun 2024 to Present 2 Years 4 Months Karachi In office
Rebuilt Snowflake stored procedures and rewrote SQL queries to improve client reporting performance and reduce delayed-report backlogs. Provided ongoing SQL development and troubleshooting for a financial-services (insurance) provider, supporting reconciliation, testing, and deployment across multiple Snowflake environments. Closed database defects quickly and supported data validation to improve reporting accuracy and production stability.
Snowflake
SQL
Data Modeler • Middle
Wateen Telecom Limited • Full-Time
Mar 2025 to Aug 2025 5 Months Lahore In office
Contributed to data models for enterprise analytics and executive dashboards using dimensional modeling approaches. Focused on governed analytical structures with consistent KPI definitions and reusable reporting components. Supported design work aimed at improving reliability and clarity of analytical outputs.
Dimensional Modeling
Principal Technical Architect (BI) • Lead
Cloud Primero B.V • Full-Time
Mar 2022 to Jun 2024 2 Years 3 Months Karachi In office
Led a BI team delivering automated dashboards, KPI scorecards, and management reports for business stakeholders. Designed performance-monitoring reporting for operational metrics and SLAs and translated client requirements into report specifications. Built a data architecture connecting SQL pipelines with Python transformations for high-volume processing and mentored engineers on SQL, ETL, and BI delivery practices.
SQL
Python
Enterprise Data Optimization Engineer (Contract) • Middle
Afiniti • Contractor
Apr 2021 to Jun 2021 2 Months Karachi In office
Reviewed existing data architecture and identified opportunities to simplify high-impact processes. Contributed to code-review standards as a subject-matter expert and reinforced data engineering best practices within the team. Delivered improvements while supporting ongoing optimization work during the contract period.
Business Intelligence Senior Engineer • Senior
Specialized by stc • Full-Time
Feb 2012 to Feb 2020 8 Years Riyadh In office
Developed customer analytics reports and dashboards by combining customer, usage, service, and campaign KPIs to identify churn patterns and support segmentation. Redesigned reporting execution flows to reduce report response time and improve end-user experience. Owned layer-1 UAT for multiple BI/BSS projects, including data migrations, KPI validation, and reconciliation across numerous source systems while improving database structures to reduce query time.
Data Architect • Lead
Saudi Network Services • Full-Time
Dec 2010 to Nov 2011 11 Months Riyadh In office
Redesigned an inpatient data mart and led a data warehouse/OLAP redesign across multiple subject areas with a new CDC methodology. Administered multiple data-warehouse datasets while maintaining very high uptime and preventing data loss. Focused on reliability and performance improvements for reporting and analytical access.
Database Analyst • Middle
Pragmedic Solution • Full-Time
May 2010 to Sep 2010 4 Months Karachi In office
Optimized database objects and built an ETL process for attendance tracking across a large student population. Focused on improving data handling and operational reporting quality through database and pipeline improvements. Delivered integration work to support ongoing tracking and analytics needs.
ETL/ELT
Data Warehouse Engineer • Middle
Tradekey • Full-Time
Jun 2009 to Apr 2010 10 Months Karachi In office
Delivered a data warehouse and OLAP model consolidating multiple data sources for business users. Designed structures to support analytical consumption across different reporting needs. Coordinated implementation of the consolidated warehouse model to enable efficient downstream use.
BI Developer • Middle
Royal Cyber Inc. • Full-Time
Nov 2008 to Mar 2009 4 Months Karachi In office
Monitored daily ETL pipelines and resolved data discrepancies to keep data flows reliable. Reduced pipeline failure impact by addressing root issues affecting data delivery. Supported ongoing BI readiness by maintaining data integrity for reporting.
ETL/ELT
Database Administrator • Middle
Shams Software Service • Full-Time
Oct 2007 to Oct 2008 1 Year Karachi In office
Improved BI report response times through SQL tuning efforts. Supported performance optimization and ensured smoother BI usage for stakeholders by addressing slow query patterns. Mentored a small group of junior developers on database and SQL practices.
SQL
Database Administrator • Middle
Infinilogic Private Limited • Full-Time
Aug 2005 to Oct 2007 2 Years 2 Months Karachi In office
Consolidated 1,500 customer databases into a unified system to reduce redundant storage and improve organization. Worked on integration of data sources into a consolidated database structure. Delivered storage overhead reductions through database consolidation and related changes.
Mohammad Ali Jinnah University
Bachelor's Degree • Computer Science
2002 Karachi, Pakistan