Siddharth Bhati
Product Manager
Active 14 days ago
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Overview
Timeline
Overview
Marketing leader with experience across brand marketing, product marketing, GTM communications, events, and stakeholder management. Worked on SaaS product marketing at Whatfix, including brand building, integrated campaigns, event marketing, and website improvements. Previously led marketing for Cognizant’s Salesforce CRM vertical, managing integrated campaigns, cross-functional asset creation, and large-scale events.
Timeline
Product Marketing Manager
•
Lead
Whatfix
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Full-Time
Defined Whatfix’s brand identity by establishing brand voice, guidelines, and process standards to improve brand consistency. Led go-to-market and integrated marketing strategies for multiple SaaS products, including PR, branding, research, and campaign execution. Managed marketing for 100+ events annually and oversaw a website revamp that improved engagement, alongside managing a design team to deliver brand assets and templates.
Marketing Lead
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Lead
Cognizant
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Full-Time
Developed and executed global go-to-market and communications for Cognizant’s Salesforce CRM vertical using integrated campaigns aligned to an annual budget. Planned and ran large-scale virtual and physical marketing and engagement events for up to 2,000 attendees. Led cross-functional teams to create digital and print communication assets for employees, customers, and partners, and supported social media campaigns generating substantial organic reach.
Salesforce
Great Lakes Institute of Management
Master's Degree •
MBA