Somesh Badami

Advised AnexGate and NetSense CyberSecurity on go-to-market strategy, positioning, branding, and demand generation for an integrated security portfolio. Built outbound and inbound demand-generation engines using channels such as SEO/GEO, SEM, LinkedIn, email, and account-based outreach. Connected CRM and sales-intelligence workflows to expand qualified pipeline across enterprise, BFSI, and government segments. Translated technical security capabilities and AI-led insights into buyer-facing messaging and thought-leadership content.

Defined and executed product and brand marketing strategy positioning Bloom Value as a leader in AI/ML-enabled value-based care and population health analytics. Led demand generation and ABM execution across organic and paid channels including SEO/GEO, SEM, paid media, social, and email to support pipeline and deal velocity. Owned product marketing for care-management, risk-adjustment, and cost-optimization use cases including messaging, GTM launches, and sales enablement. Scaled the marketing team and managed marketing operations and analytics for attribution and ROI optimization.

Led go-to-market strategy for the ZEISS VisioGen refractive care AI platform across the US and APAC, aligning regional launch plans with HQ direction. Built early B2B2C demand-generation foundations including web presence, demo materials, and content pipelines to reduce reliance on field sales. Designed and operated GTM workflows and marketing automation supporting ABM and the martech stack. Engineered enrichment and campaign routing using APIs, webhooks, and workflow automation to improve data quality and reduce manual operations.

Developed go-to-market and product marketing strategies to expand Omega’s presence in AI/ML-driven revenue cycle management and healthcare automation. Designed integrated demand-generation engines spanning paid media, ABM, SEO/GEO, content, and automation with marketing-ops discipline for funnel tracking and attribution. Supported brand and thought leadership through whitepapers and case-based content to strengthen credibility with payers and provider organizations. Built dashboards and analytics workflows to support decision-making across marketing initiatives.

Led digital marketing efforts for a data-as-a-service fintech context, owning marketing direction and execution. Managed demand generation and marketing operations to support pipeline creation and performance tracking. Coordinated campaigns across multiple channels and focused on measurement of funnel outcomes. Drove ongoing improvements to analytics and reporting to guide marketing ROI decisions.

Owned digital marketing responsibilities for OYO’s global events operations during 2019–2020. Managed execution of marketing activities and performance tracking to support business goals in the events domain. Worked on campaign planning and optimization based on measurable marketing outcomes. Coordinated marketing initiatives across relevant business units during the period.

Led digital marketing for Weddingz across 2016–2019 for two listed properties. Managed planning and execution of marketing campaigns aimed at driving demand and improving performance. Oversaw marketing operations activities needed to track results and refine campaign strategies. Focused on maintaining consistent execution across the properties during the period.

Managed digital marketing work across Europe, the Middle East, and Africa for ABB initiatives. Led marketing execution and supported performance-focused campaign delivery. Coordinated marketing activities across regional stakeholders and helped ensure consistent delivery of marketing goals. Contributed to planning and optimization of digital channels during the 2013–2016 period.

Supported marketing activities for Schneider Electric across the Middle East (GCC), Japan, and Europe. Assisted with campaign planning, execution, and performance tracking for regional marketing efforts. Helped coordinate marketing operations tasks required for delivery and follow-up. Contributed to maintaining marketing consistency across multiple markets during 2009–2013.