Sona Manukyan

Led creative direction and visual strategy for an international iGaming studio serving regulated global markets. Oversaw the full design lifecycle for 20+ game launches and coordinated delivery of art and marketing assets. Managed a team of 5+ designers and produced marketing materials across 30+ markets while maintaining brand consistency. Contributed work to a Harmony Awards nomination for iGaming design excellence.

Co-founded a branding and marketing agency focused on iGaming and betting companies, scaling delivery for online operators. Developed brand identities, marketing strategies, and reusable creative systems for major iGaming clients. Directed multidisciplinary design and strategy work to produce integrated campaigns for large-scale audiences.

Established unified artistic vision, art direction style, and quality standards for a social casino game studio. Built comprehensive style guides to align internal teams, external partners, and the wider organization around visual identity. Mentored the art team and supported consistent delivery across art production.

Created a visual identity framework governing the Equiti brand across print, broadcast, social media, web/mobile, and product UI/UX. Designed targeted campaigns aimed at improving customer interaction and digital engagement. Monitored creative ROI and KPIs and managed the design budget to ensure efficient resource allocation.

Produced multi-channel marketing graphics supporting corporate and customer brands within a large global partner network. Translated creative briefs into high-quality assets including digital ads, landing pages, whitepapers, and infographics. Coordinated visual delivery across campaigns to maintain consistency across multiple channels.

Created mood paintings, color studies, and lighting references to define the studio’s product artistic direction. Designed UI/UX flows and product interfaces balancing visual quality with intuitive user experience. Contributed to the translation of creative direction into usable product design deliverables.

Led game design activities across the production pipeline from early concept to final release. Designed and maintained game UI/UX along with character-related assets and supporting narrative elements. Managed and supported development of game mechanics and visual components required for release readiness.

Delivered print design for commercial clients, producing advertising materials and brand collateral. Created corporate assets used for marketing and communications. Supported visual consistency across multiple print deliverables based on client requirements.

Designed game UI/UX and created original character work that connected technology and visual design. Developed visual concepts and deliverables aligned with the project’s overall creative direction. Supported game-focused production through UI/UX and character creation.