Overview
Technical skills
Timeline
Roles

Overview

Marketing and business analyst focused on e-commerce and commercial analytics, turning sales and customer data into actionable recommendations. Experience owning multi-market reporting and KPI dashboards in Power BI, supporting forecasting, variance analysis, and competitor-driven pricing and promotion recommendations. Uses Excel and Salesforce operationally and works with SQL at a foundational level for data interpretation and quality checks.
Phone

Technical skills

SQL
Analytics
Power BI
Tableau
Microsoft Excel

Timeline

Retail Associate (Part Time) • Middle
ALDI Nord • Part-Time
May 2026 to Present 5 Months Hamburg In office
Supported day-to-day retail operations including stock and product availability checks. Gained hands-on exposure to German grocery retail processes, working methods and quality standards.
Trade Marketing Analyst - E-commerce & Commercial Operations • Middle
Beiersdorf Middle East • Full-Time
Feb 2024 to Mar 2026 2 Years 1 Month Dubai In office
Owned multi-market e-commerce performance reporting for NIVEA and Labello across Amazon.ae, noon, Carrefour Online and D2C for 150+ SKUs. Defined KPI logic and built Power BI dashboards with Sales, Finance and Category Management, resolving reporting gaps and standardizing metrics. Supported forecasting and business cases, explaining plan vs. actual variances and identifying performance drivers that improved forecast accuracy. Conducted competitor and SKU-level analysis and turned findings into pricing and promotional recommendations.
Power BI
Microsoft Excel
Salesforce
Tableau
SQL
Data Analyst - Sales Operations • Middle
More Ideas General Trading LLC • Full-Time
May 2023 to Feb 2024 9 Months Dubai In office
Analyzed sales, revenue and operational performance data across multiple business units. Built KPI dashboards and automated recurring reporting using Excel and Salesforce to improve reporting efficiency. Produced stakeholder-ready insights from operational datasets to support sales operations.
Microsoft Excel
Salesforce
Data Analyst - People & Performance • Middle
Damac Group • Full-Time
Oct 2022 to Mar 2023 5 Months Dubai In office
Analyzed operational data and monitored performance indicators to support planning decisions. Built dashboards and management reports to translate complex datasets into clear insights for stakeholders. Coordinated reporting needs to keep performance views aligned with planning requirements.
Università degli Studi Guglielmo Marconi
Master's Degree • Business Analytics
2019–2021 Rome, Italy