Accelerated Digital Media

Digital marketing for health and wellness brands becomes more challenging every year. Due to important patient privacy laws, these brands are unable to deploy many of the tools available to digital advertisers in other industries. To protect user safety a

For healthcare brands, it's essential to take advantage of all that digital marketing can offer them-but they can't operate in this space the same way that eCommerce brands can. Because patient privacy and comfort is paramount, marketing platforms have de

The two most powerful ad platforms in paid media, Google and Meta, consistently update their offerings to maintain their strongholds. In advance of Q2 2026, both of them once again did just that. Google has been laser-focused on its AI-powered shopping in

As recently as two years ago, I inherited a Meta Ads client account that only utilized 1200628 horizontal static image ads. Now, once upon a time, that was the size of choice for Facebook ads-but today over 90% of Facebook users browse their feeds on mobi

In November, Google encouraged users to "let AI do the hard parts of your holiday shopping" thanks to some new AI technology it was rolling out. Not sure what to buy a loved one? Search in AI Mode and the assistant will guide you all the way from discover

Programmatic display advertising is increasingly critical to digital marketing strategy, but it can be hard to set performance expectations. Most advertisers understand that other programmatic ad styles-like Connected TV or streaming audio ads-sit closer

Healthcare brands in competitive markets should take advantage of every paid media tool at their disposal-and many of them overlook Google Shopping as an option. Google Shopping ads are the product-specific ads that appear at the top of the search results