AdExchanger

Build a wall around the right property, and people will line up to get inside. Build one around the wrong property, and eventually you're the person asking if anyone remembers their AOL password. Meta is the clean success case. For all the industry's comp

The Trade Desk generated $715 million in Q2, up by only 3% year-over-year. Shares dropped by more than 20% in after-hours trading immediately after TTD reported its results on Thursday. "Our revenue growth is below our expectations and below the standard

WPP's earnings were less bad than expected; Versant's, meanwhile, weren't great either; and Cloudflare gets into the AEO game.

With the right safeguards in place, open-market CTV can match PMP performance, proving that quality controls - not deal type - drive results.

You know what's cheaper than large language models? Small language models, which are designed for specialized tasks and can reduce latency.

Papa Johns tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they're low on groceries.

Rather than fighting AI, Microsoft AI's Nikhil Kolar says publishers should license access to their sites and create content that speaks to AI crawlers.

The Chicago law firm Keller Postman is among the pioneers - Partner and Co-Founder Ashley Keller would say the pioneer - of mass arbitration lawsuits. The practice sprang up in response to a corporate tactic whereby customers, subscribers or anyone who si

A proposed W3C standard aims to redefine how ad effectiveness is measured. But it would centralize measurement under the control of Google, Apple and Meta.

The US government wants to use digital ad infrastructure for the exact type of surveillance critics have long warned about. We should have seen this coming.