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Overview
AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
News
Walmart's Wall: Will The Vibe Deal Make It Meta, Or Another AOL?
Build a wall around the right property, and people will line up to get inside. Build one around the wrong property, and eventually you're the person asking if anyone remembers their AOL password. Meta is the clean success case. For all the industry's comp
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The Trade Desk's Revenue Growth Stalls As Big Brands Tighten Their Belts
The Trade Desk generated $715 million in Q2, up by only 3% year-over-year. Shares dropped by more than 20% in after-hours trading immediately after TTD reported its results on Thursday. "Our revenue growth is below our expectations and below the standard
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Report
WPP Stays Optimistic About Its Turnaround Plan; Versant Media Braves Linear Losses
WPP's earnings were less bad than expected; Versant's, meanwhile, weren't great either; and Cloudflare gets into the AEO game.
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Report
CTV's Real Divide Isn't PMP Vs. Open Market. It's Quality Control
With the right safeguards in place, open-market CTV can match PMP performance, proving that quality controls - not deal type - drive results.
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Large Language Models Are Overkill. Enter the Small Language Model
You know what's cheaper than large language models? Small language models, which are designed for specialized tasks and can reduce latency.
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