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Referral marketing has become one of the most cost-effective growth channels for small companies. Instead of spending heavily on ads, businesses can turn existing customers into brand advocates who bring in new buyers through word-of-mouth. To manage this

Affiliate marketing has become one of the most effective performance-marketing channels for brands that know how to use it. But success rarely comes from simply joining a network and waiting for partners to send traffic. The right agency can recruit valua

Scaling mobile e-commerce requires more than tracking installs and purchases. Traffy, a performance marketing agency, and Affise created this guide to show how full-lifecycle attribution can connect media buying with what happens after checkout, from deli

On August 18, OpenAI announced its largest ad expansion to date: ChatGPT Ads is rolling out to 31 European markets, including Germany, France, Spain, Italy, the Netherlands, Poland, and the Nordics. The rollout began the following week, six months after t

Learn how online stores use dedicated affiliate platforms to automate tracking, prevent attribution loss, manage partners, and scale revenue.