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Overview

Afternow, formerly BB Agency, is a global digital product agency delivering product strategy consulting, brand design, custom web development services and UX design for ambitious organisations. Founded in 2012 on the Island of Krk, Croatia.

News

Blog 27 days ago
When to rebrand a company: 6 signs
Signs you've outgrown your brand Most companies do not decide to rebrand because everything is broken. They decide to rebrand because the business has moved, but the brand has not moved with it. The product has evolved. The audience has changed. The categ
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News The Brand Identity 1 month ago
BB Agency is now Afternow, but why did the old brand stop working? - The Brand Identity - Home of the Greatest in Graphic & Brand Design
After 13 years, BB Agency has become Afternow. Started as two brothers on the island of Krk in Croatia, and now a team of 60 working across the world that's brought in by B2B tech companies at the point where something in the business has shifted.
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Blog 2 months ago
Brand refresh vs rebrand: Which one do you need?
You know something needs to change. The brand still works in parts, but it no longer feels fully accurate. The website feels behind the product. The story takes too long to explain. The company has moved, but the brand has not quite moved with it. That is
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Blog 3 months ago
A new phase of ownership
When we became Afternow, we said the name carried a belief: every decision today shapes what comes after. Changing our name was one of those decisions. This is the next one. Afternow is transitioning from a founder-led to a partner-led company. For the fi
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Blog 4 months ago
Charted: Before the rebrand, there was a refresh
Why we refreshed a brand before we rebranded it When SquareWorks came to us, they already knew two things: they needed a new name, and their brand was overdue for an update. A legal dispute had made the old name untenable, but the visual identity had been
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