AppFollow

Picture two Monday mornings. One inbox belongs to a hyper-casual hit: hundreds of one-stars saying "too many ads," "keeps crashing," or simply "boring." The other belongs to a mid-core title, where a player has written six paragraphs on why last week's ba

After the move to EKS, our development teams kept pushing copy-pasted Kubernetes resources to the main GitOps repository with wrong configuration and bad labels, and we caught some of those mistakes way too late. The new stack was EKS with Kustomize and a

Review response is the one reputation job with a published number attached to it. Google's own Play Console documentation says that responding to a negative review raises that rating by an average of 0.7 stars. Part four of this series covers how to run t

Reviews reach ASO through three routes, and only one of them is algorithmic. That's why a rating drop so often gets misdiagnosed as a listing problem: conversion softens first, rankings follow weeks later, and by the time the lifetime average catches up t

Episode two of ASO Under Review went to gaming, with AppFollow and Yodel Mobile auditing live listings. Five titles came up: House Flipper, Idle Pirate Tycoon, MovieStarPlanet 2, CyberStrike Manager Idle, and A Maze Go. Different genres, different levels

Your crash reporter says 4,812 sessions hit a null pointer in the review fragment last week. It can't tell you that 61 of those people wrote a one-star review saying the app dies when they tap save, that nearly all of them are on 6.2 on Android 13, or tha

App store optimization case studies are where ASO advice meets reality. Anyone can recommend updating metadata, testing screenshots, or replying to reviews. The useful question comes later: What changed, and what moved because of it? Did search visibility

Three out of four app reviews never get a developer reply. That's the market average AppFollow found across 92.9 million reviews and roughly 20,700 apps, tracked on the Apple App Store and Google Play from July 2025 to July 2026, across 13 industries. Rep

ASO benchmarks are comparable norms for app-store performance. A useful benchmark matches your metric definition, store, traffic channel, country, category depth, and period. That match matters when someone asks whether your app's store performance is goo

How app store optimization Google Play works for games, and how to turn UA spikes, featuring, and LiveOps into lasting Android rankings you can track.